Privacy Policy


Privacy Policy

Statement of Privacy

Thank you for visiting the Home Furnishings Association (HFA) website. We are committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to and governs data collection and usage. By using this website, you consent to the data practices described in this statement.

In this statement:

California Do Not Track Disclosures
Collection of your Personal Information
Use of your Personal Information
Use of Cookies
Visitor Options
Security of your Personal Information
Changes to this Statement
Contact Information


Our site uses Google Analytics to help us understand how visitors engage with the website. This information is collected anonymously, reporting trends without identifying individual visitors. You can find out more here. HFA fully complies with Google Analytics privacy policies.

California Do Not Track Disclosures
Our site does not respond to Do Not Track (DNT) signals in your browser and does not treat visitors whose browsers send a DNT signal differently from those that do not send a DNT signal.

Collection of your Personal Information
The Home Furnishings Association collects personally identifiable information, such as your email address, name, home or work address or telephone number. We also collect anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

There is also information about your computer hardware and software that is automatically collected by Home Furnishings Association. This information can include: your IP address, browser type, domain names, access times and referring Website addresses. This information is used by Home Furnishings Association for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of

We encourage you to review the privacy statements of websites you choose to link to from so that you can understand how those websites collect, use and share your information. The Home Furnishings Association is not responsible for the privacy statements or other content on websites outside of the Home Furnishings Association family of websites.

Use of your Personal Information
The Home Furnishings Association collects and uses your personal information to operate the our website and deliver the services you have requested. We also use your personally identifiable information to inform you of other products or services available from the Home Furnishings Association and its affiliates. We may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

We do not sell, rent or lease its customer lists to third parties. The Home Furnishings Association may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (email, name, address, telephone number) is not transferred to the third party. In addition, we may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to the Home Furnishings Association, and they are required to maintain the confidentiality of your information.

We do not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

The Home Furnishings Association keeps track of the websites and pages our customers visit within, in order to determine what Association services are the most popular. This data is used to deliver customized content and advertising within the Home Furnishings Association to customers whose behavior indicates that they are interested in a particular subject area.

Home Furnishings Association Websites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on the Home Furnishings Association or the site; (b) protect and defend the rights or property of the Home Furnishings Association; and, (c) act under exigent circumstances to protect the personal safety of users of the Home Furnishings Association site, or the public.

Use of Cookies
The Home Furnishings Association website uses “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your local computer by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. These cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. These cookies do not contain any personal data and will not identify you personally. Find out more about the cookies we use.

Visitor Options
If you have subscribed to one of our services, you may unsubscribe by following the instructions which are included in the e-mails that you receive.

Our site does not respond to Do Not Track signals in your browser.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of or websites you visit. You can find more information about cookies at

Security of your Personal Information
The Home Furnishings Association secures your personal information from unauthorized access, use or disclosure. The Home Furnishings Association secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol. is also secured by the content delivery network (CDN) CloudFlare. CloudFlare protects against a range of threats: cross site scripting, SQL injection, comment spam, excessive bot crawling, email harvesters, and more.

GDPR Privacy Policy—General Data Protection Regulation

This Privacy Policy describes how and when NAHFA collects, uses, and shares information when you interact with NAHFA to purchase/utilize an item/service, contact us, or otherwise use any services through NAHFA or its related partners.

This Privacy Policy does not apply to the practices of third parties that NAHFA does not own or control, or any third party services you access through NAHFA.

Information NAHFA Collects
To interact with NAHFA, you must provide certain information, such as your name, email address, postal address, payment information, and the details of the product/service that you’re ordering or inquiring about. You may also choose to provide additional personal information depending on the type of product/service you are ordering or inquiring about.

Why NAHFA Needs Your Information and How It Is Used
NAHFA relies on a number of legal bases to collect, use, and share your information, including: as needed to provide services, such as when your information is used to fulfill your order/request, to settle disputes, or to provide customer support; when you have provided your affirmative consent, which you may revoke at any time, such as by signing up for a mailing list, registering for an event, entering a NAHFA showroom or other interaction with NAHFA; if necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases/inquiry if required by tax law; and as necessary for the purpose of my legitimate interests, if those legitimate interests are not overridden by your rights or interests, such as 1) providing and improving NAHFA services. NAHFA uses your information to provide the services you requested and in NAHFA’s legitimate interest to improve NAHFA services.

Information Sharing and Disclosure
Information about customers is important to NAHFA. NAHFA shares your personal information for very limited reasons and in limited circumstances, as follows:
Partners. NAHFA shares information with service partners as necessary to provide you requested product/services.
Service providers. NAHFA engages certain trusted third parties to perform functions and provide services to NAHFA, such as delivery or mailing companies. NAHFA will share your personal information with these third parties, but only to the extent necessary to perform these services.
Business transfers. If NAHFA were to merge with another business, NAHFA may disclose your information as part of that transaction, only to the extent permitted by law.
Compliance with laws. NAHFA may collect, use, retain, and share your information if NAHFA has a good faith belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce my agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of NAHFA customers, or others.

Data Retention
NAHFA retains your personal information only for as long as necessary to provide you with services and as described in the Privacy Policy. However, NAHFA may also be required to retain this information to comply with legal and regulatory obligations, to resolve disputes, and to enforce NAHFA agreements. NAHFA generally keeps your data for the following time period: 10 years.

Transfers of Personal Information Outside the EU
NAHFA may store and process your information through third-party hosting services in the US and other jurisdictions. As a result, NAHFA may transfer your personal information to a jurisdiction with different data protection and government surveillance laws than your jurisdiction. If NAHFA deems it necessary to transfer or host information about you outside of the EU, NAHFA will rely on Privacy Shield certified services.

Your Rights
If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. NAHFA describes these rights below:
Access. You may have the right to access and receive a copy of the personal information NAHFA holds about you by contacting the data officer using the contact information below. Requests are generally responded to within 14 business days. If automated access is possible, you will be provided with log in credentials within 10 business days of verification of your identity.
Change, restrict, delete. You may also have rights to request a change, restrict my use of, or delete your personal information. Absent exceptional circumstances (like where NAHFA is required to store data for legal reasons) NAHFA will generally delete your personal information upon request. Any further interaction with NAHFA by you will be treated and stored as a new data record and not subject to the terms of previous change, restrict or delete requests.
Object. You can object to (i) NAHFA processing of some of your information based on NAHFA’s legitimate interests and (ii) receiving marketing messages from NAHFA after providing your express consent to receive them. In such cases, NAHFA will delete your personal information unless NAHFA has compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.
Complain. If you reside in the EU and wish to raise a concern about NAHFA’s use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.

How to Contact NAHFA
For purposes of EU data protection law, the current Operations Manager is the data controller of your personal information. If you have any questions or concerns, you may contact the data controller at Alternately, you may mail me at:
Attn: Data Control Officer
500 Giuseppe Court, Suite 6

Roseville, CA 95678


Changes to this Statement
Home Furnishings Association will occasionally update this Statement of Privacy to reflect company and customer feedback. Home Furnishings Association encourages you to periodically review this Statement to be informed of how Home Furnishings Association is protecting your information.

Contact Information
The Home Furnishings Association welcomes your comments regarding this Statement of Privacy. If you believe that the HFA has not adhered to this Statement, please contact us:

(800) 422-3778
Home Furnishings Association
500 Giuseppe Court, Suite 6
Roseville, CA 95678

We will use commercially reasonable efforts to promptly determine and remedy the problem.

HFA Members