ProtectALL Makes Things Easier For You


ProtectALL is happy to be an HFA Solution Partner and offer HFA members and their customers a wide range of warranty coverage plans.

ProtectALL was founded in 1988 as a specialty bedding sheet producer and has evolved into a leader and innovator in the bedding and product protection plan industries.

We started ProtectALL because we believed people should be able to use their things with confidence. Our philosophy is simple: put the consumer first. We’ve made our self-service claims portal easy to use, and our support agents are driven to resolve claims — and fast.

Since we launched, ProtectALL has become one of the largest furniture warranty providers in the US, partnering with many Top 200 furniture retailers, including Ashley Homestore, Morris Home, and DSG, to provide protection plans to their customers. In 2020, we added additional protection plan categories applying the same “It’s okay to use your things” mentality to the entire home.

We’ve got you covered

We proudly offer a network of experts to handle specific damage issues, which is why we have an industry-leading first-time resolution rate.

ProtectALL plans are backed by two insurance underwriters that are A-rated by A.M. Best, the gold standard of the insurance industry — which means your protection plans are very secure.

ProtectALL is powered by GBS Enterprises and has spent the last three decades perfecting the art of customer care by offering best-in-class service and peace of mind protection plans on a wide array of consumer products, including indoor/outdoor furniture, area rugs, adjustable bases, appliances, electronics, sporting goods, and much more.

Our commitment shows

  • We offer easy-to-understand accident protection plans with no hidden terms and no surprises.
  • From easy to use online claims filing to speedy resolutions, we strive to go above expectations and make accident protection easy for our customers.
  • Our primary focus is on doing the right thing for our customers. We strictly follow through on our commitments as provided in our protection plans.
  • Our Dallas-based headquarters and two state-of-the-art call centers are friendly, casual, and committed to diversity.
  • We only collaborate with retailers who also want ProtectALL customers to have an elite-level experience.

What retailers are saying about us:

“I love ProtectALL, formerly GBS Enterprises. You guys make me excited to sell protection plans to customers with complete confidence, knowing that customers will be left in good hands if and when accidents ever happen. Thanks for being a great company.”

“Please continue your training videos. I feel it is crucial that everyone understands the products and services so that they will become even more confident in selling.”

“I’ve been training with GBS for six years with two different furniture companies, and the training is still refreshing each time and very useful!”

Being a part of the Home Furnishings Association and helping serve their retail members is a partnership we take seriously. Connect with your HFA Membership Specialist to find out how ProtectALL can be a benefit to you and your customers.

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