Retail Home Furnishings Foundation, HFA to Award Sponsorships

The Retail Home Furnishings Foundation (RHFF), created by retailers with the goal of benefitting the industry, announced that it will provide sponsorships for young people in the home furnishings industry to attend industry events.

The foundation was created more than 25 years ago and funded in large part by a group of concerned, caring individuals with a proven track record of giving back to the industry. The foundation has helped fund numerous programs with the Interior Design Society as well as training programs and research projects for the retail furniture industry at large. The foundation’s board of directors includes Pedro Capo, Howard Haimsohn, Doug Wolf, Jim Cerza, Jerry Baer, Dennis Novosel, Jeff Baker and Jim Fee.

The foundation’s board recently approved allocating $50,000 over the next three years to the Home Furnishings Association, which will use the money to provide sponsorships for young retailers to attend industry events including the HFA’s Home Furnishings Networking Conference and on-site mentoring programs, and Furniture Today’s NEXT Conference.

Foundation chairman Jerry Baer says all the these events will help young people in the industry learn and grow. They will have the opportunity to network and hear from mentors in the industry. “Everyone needs a little help along the way and this next wave of young professionals has a passion and a purpose,” he says. “We want that—we need that—as they’re going to be the ones who move us forward.”

Sharron Bradley, CEO of HFA, believes the sponsorships are a strong example of the home furnishings retail industry looking toward the future. “I’m very excited that (RHFF) is investing in the next generation of retailers,” says Bradley. “It’s a great project that will benefit not just individuals, but the industry as a whole.”

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