Retailers can add style around a fireplace

Designers Treci Smith and Rachel Moriarty in the Twin Star Home showroom at the Las Vegas Market

Twin Star Home may be best known for its beautiful and functional electric fireplaces, but it stepped up the style at the recent Las Vegas Market. One goal was to inspire retailers that carry Twin Star Home products to do the same.

The Florida-based company engaged a quartet of designers/lifestyle bloggers/influencers to decorate different parts of the TSH showroom. Treci Smith, Rachel Moriarty, Christy Davis and Shannon Ggem designed warm, comfortable spaces with plenty of homey touches that anyone could imagine settling into for a cozy evening.

“We really focused on building beautiful furniture around the fireplace,” said Lisa Cody, vice president of marketing.

Designers share their vision in showroom

Shannon Gem shows a Twin Star Home desk at Las Vegas Market
Shannon Ggem shows a Twin Star Home desk at Las Vegas Market

The designers didn’t hit and run. They remained in the showroom throughout the market to share their vision with visitors, helping retailers gain ideas about displaying products to best advantage in their stores.  And the close of market wasn’t the end of the story. It continues on TSH’s website, blogs and social media platforms.

The company concentrates on consumer research, Cody said, and passes its insights to retailers. It wants their time at market to be productive, but it also visits their stores and provides training videos about its products, including information about its technology and safety features.

Function co-exists with form

Product lines include furnishings for the living room, bathroom and home office. The Twin Star Home showroom featured several standing desks that raise and lower their height at programmed intervals, which help remind the user when it’s time to work on her feet for a healthy stretch.

But the calculation for Las Vegas was that function must co-exist with form and fashion. Whether shoppers are looking to furnish a home office or to create a centerpiece for their living room, they want to build an attractive and stylish space around the fireplace or other key feature. Twin Star Home offered  good ideas to retailers for showing customers what’s possible.

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