Chad Burwell wants to get customers into your store … again.
Burwell’s company, RewardsLP.com, creates loyalty programs – the LP in its name – to encourage return visits by customers. Not visits every few years, but far more frequently. In his view, customers should be regular customers and receive rewards that make them and retailers happy.
RewardsLP.com is a new Home Furnishings Association solution partner because its services will help HFA members grow their businesses with both new and repeat customers.
“They provide a trackable, easy-to-run reward program for our customers,” Joey Gunn, vice president of Knight Furniture & Mattress in Sherman, Texas, said. “It helps you stay engaged with the customer, and it’s a great tool to use. They are a great company and trustworthy, an excellent fit for HFA and any furniture store. Simply put, they make Knight Furniture better.”
The program builds customer loyalty with rewards: incentives for customers to give email addresses and cellphone numbers; special pricing for VIP memberships; credits for purchases; discounts on warranties. RewardsLP.com custom-designs these programs, sends welcome emails to registered customers and regular emails after that, creates customer cards that act something like gift cards and tracks performance.
Customers don’t make purchases online through these programs – they go to the store, and they go back. VIP membership, for which customers pay a small fee, also earns them invitations to special events, like wine and cheese parties. It’s all about building relationships and loyalty.
Special pricing is available for HFA members. For more information, please call 800-422-3778 and ask for an HFA member specialist.