The Home Furnishings Association

Retailer of the Year Awards

HFA 2020 Emerging Star Award Winner

What are the Retailer of the Year Awards?

Presented by the Home Furnishings Association, Retailer of the Year Awards are an annual recognition of the home furnishings industry’s highest achievers. Nominated by the industry, and judged by a panel, these awards honor winners in several distinct categories: Retailer of the Year, Trailblazer, Emerging Star, and Partner of the Year.

Nominated by the industry

Here’s your chance to nominate a retailer for our industry’s most prestigious awards. Whether you’re a manufacturer, industry rep, or employee – we want to hear from you. Retailers are judged by a panel of industry leaders, industry media, retired professionals, and past winners.
Customer Experience
Company Culture
Social Responsibility
Industry Contribution


2022 Retailer of the Year

50 and Above Employees

2022 Retailer of the Year

Below 50 Employees

2022 Emerging Star

Under 40 Years of Age & Rising in the Industry

2022 Trailblazer

20+ Years Exemplary Business

2022 Partner of the Year

HFA Solution Partner with outstanding service to members
Nominations are now closed.

    2022 HFA Retailer of the Year (50 and Above Employees)2022 HFA Retailer of the Year (Below 50 Employees)2022 HFA Emerging Star2022 HFA Trailblazer2022 HFA Partner of the Year

    Last Year's Winners

    Retailer of the Year - Interiors Home

    50 and Above Employees
    “We’re excited that Interiors Home is one of our 2020 Retailers of the Year,” HFA CEO Mark Schumacher congratulated. “The fundamentals of a family business are evident whenever anyone talks with Interiors Home CEO Todd Lehman. He speaks proudly of his entire team. They embody a strong cohesive spirit that shows through all they do that is exemplified in strong store operations, stellar customer service, and support of their community.”

    Interiors Home was founded in 1969 by Lillian Lehman to meet Lancaster’s need for high-quality, fashionable home furnishings and building strong, personal relationships within the community.

    Lehman notes that monitoring their reputation and all aspects of the customer experience is the hallmark of success for Interiors Home. As the pandemic evolved, Interiors Home immediately expanded online sales, remote work, virtual meetings, and virtual design consultations.

    “Encouraging community involvement and uniting the team behind a common purpose makes a positive difference for all, both professionally and personally,” Lehman says. Community initiatives Interiors Home is incredibly proud of are their efforts for The American Red Cross TOTES OF HOPE Program for Homeless and At-Risk Veterans, support for their local food bank, and even offering customers free gift certificates to local restaurants to aid the culinary community during these tough economic times.

    Retailer of the Year - PerLora

    Below 50 Employees
    “PerLora is a shining example of what it means to be a 2020 Retailer of the Year,” HFA CEO Mark Schumacher commented. “Perry and Lora have the furniture industry etched in their DNA, and their leadership has turned PerLora into a shining example of what can be accomplished through diligence and hard work. Their company has now survived two economic crises and they have emerged stronger in each instance.”

    PerLora is a medium to high-end furniture and design store founded by Perry and Lora Sigesmund. Both Perry and Lora grew up in the furniture industry. Each of their families founded and operated a furniture store for over 25 years. After recognizing the void in the Pittsburgh market for Contemporary Furniture, they purchased and renovated an old industrial building in Pittsburgh’s South Side and opened it in June 1994.

    In 1999, PerLora opened an all-leather showroom, PerLora Leather, and in 2015 opened PerLora Loft, which caters to a younger audience. Across all three stores, PerLora stays true to its mission and offers a unique customer-centric experience.

    During this past year, PerLora restructured their advertising mix, created a category for in-stock merchandise on their website, implemented sales training with Sales Rx at PerLora Leather, and purchased more for immediate delivery.

    “Being flexible enough to pivot with the times brought us increased sales in 2020 and two times the website traffic that we had in 2019,” said Lora Sigesmund. “And over-communicating with our customers about supply chain delays has made a huge difference to maintain a positive customer journey.”

    Since day one, PerLora has always given back to the community. Through the support of numerous charities, other local businesses and non-profit organizations, their local food bank, and dedicating space in their store to highlight female and minority-owned accessory companies, PerLora understands the importance of social responsibility.

    HFA Emerging Star - Sydney Harris

    The HFA Emerging Star of the Year Award recognizes exceptional young talent under the age of forty with three to five years of experience in the retail furniture business.

    “The unique difference Sydney has made at Furnitureland South in a short amount of time deserves this recognition, for sure,” stated Mark Schumacher, CEO of the Home Furnishings Association. “Her quick rise within her organization is no small feat. And it’s that kind of future leader that truly invigorates our retailing community. We eagerly look forward to watching her career and the innovative positive force she will be for the industry.”

    Furnitureland South, the World’s Largest Furniture Store, began in 1969. The company’s founders, Darrell and Stella Harris, Sydney’s grandparents, wanted to bring the latest trends from the High Point Furniture Market to the end consumer.

    Starting at Furnitureland South in 2018 as a Sales and Design Consultant, Sydney’s skills as a leader were quickly recognized, and at the end of her first year, she became the Sales Education Team Trainer. As a sales trainer, she oversaw the development and implementation of proprietary sales software, specifically an order entry system and a customer relationship management system.

    Sydney served as a Co-Chair of the WithIt (Women in the Home Furnishings Industry Today) 2020 Leadership Conference and was instrumental in establishing a Women’s Leadership Circle at Furnitureland South, committed to supporting and empowering all women of Furnitureland South.

    HFA Trailblazer Award - Dave Koehler

    The HFA Trailblazer Award recognizes lifetime achievement in the retail furniture business.

    “This is no surprise to anyone. We have long admired Dave’s contributions to the home furnishings industry,” said Mark Schumacher, CEO of the Home Furnishings Association. “His experience and accomplishments have truly impacted our industry and the organizations he’s served over the years. To merely recognize his dedication is an understatement when you look at a career filled with exemplary leadership, innovative strategies, mentorship, and always encouraging those around him to challenge the status quo to do better, not only for the business but for the community.”

    Twenty years with Havertys Furniture in various management positions, building teams, and increasing performance earned Koehler an unprecedented level of respect from seasoned professionals. While serving as Assistant Vice President of Operations for Havertys, he was selected as a “Top Forty” under forty.

    Taking over as CEO at Johnny Janosik in 2007, Koehler took the company from $36M after the 2008 economic downturn to $62M in 2019, positioning the company as a ‘Top 100 Retailer’, currently at number eighty-six on the list.

    Now serving as chairman, Koehler diligently worked to overcome the challenges of 2020 with the onset of COVID-19, helping Johnny Janosik reinvent their customer experience through socially responsible strategies. The constant focus on meeting the needs for improved customer experiences is always at the forefront.

    HFA Partner of the Year - Synchrony

    2019 Winners

    Retailer of the Year

    Below 50 Employees
    The Home Furnishings Association is proud of its 2019 Retailer of the Year, Brakenridge Furniture. For a small furniture store, they know how to celebrate big.

    Retailer of the Year

    50 and Above Employees
    The Home Furnishings Association honors Howell Furniture, long a supporter of its communities in Texas and Louisiana, as its large retailer of the year.

    HFA Emerging Star

    The HFA presents its Emerging Star award to Joe Bright, president of Dunk & Bright Furniture in Syracuse, N.Y. Joe Bright steers Dunk & Bright toward a promising future for furniture retail.

    HFA Trailblazer Award

    The Home Furnishings Association honors Greg Crowley with the HFA Trailblazer award for his business success and enduring commitment to product safety and community causes in the Kansas City area.

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