Coaster

Coaster announcing new three-brand strategy
Home Furnishings Association
Coaster introduces three-brand strategy

Coaster Company of America today announced a three-part rebranding strategy and reinforced its commitment to driving furniture buyers into brick-and-mortar stores. Coaster, a leading importer and distributor of home furnishings products, will divide its brands roughly along three price lines: Coaster Everyday, “integrating form, function and value into quality furnishings”;

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