Our showroom will be filled with opportunities to learn and grow your business at the Las Vegas Market.
Below you will find the schedule of educational seminars held in the Home Furnishings Association Resource Center. Plan your trip today!
Sunday, January 29
9:00 am – 10:00 am
Improve your Business Culture
Vincent Mendez & Stacy Haflinger, ProtectAll by GBS Enterprises
Join the OWL Training University founders as they share insights on retail culture from over 10,000 retail training events and training experiences. Through first-hand accounts and professional Leadership advice, you will learn effective ways to overcome many of the challenges we face in today’s world of Retail. This session will help you to enhance your overall customer experience, reduce turnover and create a more positive work environment.
10:30 am – 11:30 am
Small Steps That Equal Massive Sales Increases
Rob Ball, HFA Sales Academy
Learn how to increase your sales by 30% in three simple steps! Increasing sales can be daunting, but it can be easy with the proper training and tools. In this workshop, you will learn how to increase your conversion percentage, average sale, and traffic in the door. With these three methods, you will be on your way to consistent growth each month. Top-performing stores are using this method and seeing huge wins. You could be next.
1:00 pm – 2:00 pm
Increasing Sales Productivity
David McMahon, PerformNOW Inc.
Would you like to implement a strategy that can increase sales beyond what you would have typically produced and, at the same time, improve your customer’s experience? This seminar will teach you how the sales productivity ratio affects your business. You will learn what innovative businesses are doing to use strategies around this to increase close rates and revenue per guest. Join this discussion, and you will take away some golden nuggets for your business.
2:30 pm – 3:30 pm
Use Digital Marketing to Recession-Proof Your Business
Eric Grindley, Esquire Advertising
In the current economic climate, many businesses begin to ask themselves what they can do to ensure stability during the uncertain times ahead. Although there are many areas of the business that retailers must focus on, one key component is a well-manicured digital marketing strategy. This seminar aims to give retailers the tools to build an airtight digital defense.
4:00 pm – 5:00 pm
Discover the Hidden Costs of Your Home Delivery Program
Jenni Kimpel, JB Hunt Final Mile
If you’ve been thinking about your current home delivery costs, building a home delivery plan, or outsourcing to a home delivery provider, there’s a lot more to consider than just the cost of the driver and the equipment needed to complete deliveries. Factors behind the scenes can add major dollars to your total cost. Build a delivery program that makes financial sense for your business and supports its goals. We’ll show you how!
Improve your Business Culture
Vincent Mendez & Stacy Haflinger, ProtectAll by GBS Enterprises
Join the OWL Training University founders as they share insights on retail culture from over 10,000 retail training events and training experiences. Through first-hand accounts and professional Leadership advice, you will learn effective ways to overcome many of the challenges we face in today’s world of Retail. This session will help you to enhance your overall customer experience, reduce turnover and create a more positive work environment.
10:30 am – 11:30 am
Small Steps That Equal Massive Sales Increases
Rob Ball, HFA Sales Academy
Learn how to increase your sales by 30% in three simple steps! Increasing sales can be daunting, but it can be easy with the proper training and tools. In this workshop, you will learn how to increase your conversion percentage, average sale, and traffic in the door. With these three methods, you will be on your way to consistent growth each month. Top-performing stores are using this method and seeing huge wins. You could be next.
1:00 pm – 2:00 pm
Increasing Sales Productivity
David McMahon, PerformNOW Inc.
Would you like to implement a strategy that can increase sales beyond what you would have typically produced and, at the same time, improve your customer’s experience? This seminar will teach you how the sales productivity ratio affects your business. You will learn what innovative businesses are doing to use strategies around this to increase close rates and revenue per guest. Join this discussion, and you will take away some golden nuggets for your business.
2:30 pm – 3:30 pm
Use Digital Marketing to Recession-Proof Your Business
Eric Grindley, Esquire Advertising
In the current economic climate, many businesses begin to ask themselves what they can do to ensure stability during the uncertain times ahead. Although there are many areas of the business that retailers must focus on, one key component is a well-manicured digital marketing strategy. This seminar aims to give retailers the tools to build an airtight digital defense.
4:00 pm – 5:00 pm
Discover the Hidden Costs of Your Home Delivery Program
Jenni Kimpel, JB Hunt Final Mile
If you’ve been thinking about your current home delivery costs, building a home delivery plan, or outsourcing to a home delivery provider, there’s a lot more to consider than just the cost of the driver and the equipment needed to complete deliveries. Factors behind the scenes can add major dollars to your total cost. Build a delivery program that makes financial sense for your business and supports its goals. We’ll show you how!
Monday, January 30
9:00 am – 10:00 am
Ways to Build Traffic and Sales
Jason Schlitz, Orbit Interactive
With hundreds of constantly changing digital products available, it’s almost impossible to tell the difference between multiple products with similar names and which ones can drive convertible traffic! This session will pull back the curtain on several commonly used but often misunderstood products while demonstrating new and improved ways to use these tactics to drive online and in-store business.
10:30 am – 11:30 am
3 Effective Ways to Combat Slow Foot Traffic
Kaspar Fopp, Wondersign
Slow foot traffic affects your entire business. When your “top-of-funnel” shrinks, it impacts your bottom line. That is unless you focus on these three often-overlooked areas: The extensive time it takes to close a sale with your end-to-end sales process, your close rate, data collection, and the average ticket size. You will hear how other retailers beat slow foot traffic and get results!
11:45 am – 12:30 pm
How to Train your Team for Add-On Sales
Dan Miller, Guardsman
With the economy in a recession, it’s time to start looking for any opportunity. One way of doing this is by offering furniture protection plans as an add-on service – which will increase your sales and customer experience and give customers peace of mind that their investment needs are being met should anything happen once they buy from you! In this seminar, we will do a “mock” training for you and your sales team to gain advantages in selling furniture protection plans.
1:00 pm – 2:00 pm
3 Ways to Enhance the In-Store Buying Experience
Ryan Blumenthal, Clientbook
According to Businesswire, 71% of consumers spend more in-person than online, and 75% prefer an in-store experience. This session will share new ways furniture sales associates can create more meaningful in-store and beyond buying experiences. You’ll also learn Clienteling best practices which will help you build trust, create a more personalized experience at scale, and drive repeat business.
2:30 pm – 3:30 pm
How to Create Personalized Content for eCommerce Marketing
Jeff Griffin, Nfinite
In e-commerce content marketing, most shoppers are not committed to a particular brand when they are at the top of the funnel. Online interactions play a fundamental role in influencing their ultimate purchase decision. However, shoppers can be overwhelmed by the abundance of alternatives and choices, often slowing their path to purchase. Today, we’ll discuss how enhancing and personalizing product visuals can help shoppers make better buying decisions.
4:00 pm – 5:00 pm
Digital Strategies to Implement in 2023
Jake Freedman, Dovr Media
The furniture industry is competitive. Hence, staying ahead of the curve and ensuring your marketing strategies are up-to-date. With Dovr’s expertise in the furniture industry, we will discuss what digital strategies are working to gain traffic and sales and what you should be implementing in 2023.
Ways to Build Traffic and Sales
Jason Schlitz, Orbit Interactive
With hundreds of constantly changing digital products available, it’s almost impossible to tell the difference between multiple products with similar names and which ones can drive convertible traffic! This session will pull back the curtain on several commonly used but often misunderstood products while demonstrating new and improved ways to use these tactics to drive online and in-store business.
10:30 am – 11:30 am
3 Effective Ways to Combat Slow Foot Traffic
Kaspar Fopp, Wondersign
Slow foot traffic affects your entire business. When your “top-of-funnel” shrinks, it impacts your bottom line. That is unless you focus on these three often-overlooked areas: The extensive time it takes to close a sale with your end-to-end sales process, your close rate, data collection, and the average ticket size. You will hear how other retailers beat slow foot traffic and get results!
11:45 am – 12:30 pm
How to Train your Team for Add-On Sales
Dan Miller, Guardsman
With the economy in a recession, it’s time to start looking for any opportunity. One way of doing this is by offering furniture protection plans as an add-on service – which will increase your sales and customer experience and give customers peace of mind that their investment needs are being met should anything happen once they buy from you! In this seminar, we will do a “mock” training for you and your sales team to gain advantages in selling furniture protection plans.
1:00 pm – 2:00 pm
3 Ways to Enhance the In-Store Buying Experience
Ryan Blumenthal, Clientbook
According to Businesswire, 71% of consumers spend more in-person than online, and 75% prefer an in-store experience. This session will share new ways furniture sales associates can create more meaningful in-store and beyond buying experiences. You’ll also learn Clienteling best practices which will help you build trust, create a more personalized experience at scale, and drive repeat business.
2:30 pm – 3:30 pm
How to Create Personalized Content for eCommerce Marketing
Jeff Griffin, Nfinite
In e-commerce content marketing, most shoppers are not committed to a particular brand when they are at the top of the funnel. Online interactions play a fundamental role in influencing their ultimate purchase decision. However, shoppers can be overwhelmed by the abundance of alternatives and choices, often slowing their path to purchase. Today, we’ll discuss how enhancing and personalizing product visuals can help shoppers make better buying decisions.
4:00 pm – 5:00 pm
Digital Strategies to Implement in 2023
Jake Freedman, Dovr Media
The furniture industry is competitive. Hence, staying ahead of the curve and ensuring your marketing strategies are up-to-date. With Dovr’s expertise in the furniture industry, we will discuss what digital strategies are working to gain traffic and sales and what you should be implementing in 2023.