Our showroom will be filled with opportunities to learn and grow your business at the Las Vegas Market.
Below you will find the schedule of educational seminars held in the Home Furnishings Association Resource Center. Plan your trip today!
9:00 am – 10:00 am
Don’t make these common mistakes in your email marketing
Ken Mahar, CEO, Email Broadcast
Email marketing should get great results. If yours isn’t, you’re not doing it right – and you’re not alone. Most furniture retailers make five key mistakes in their email campaigns. Find out from Ken Mahar how many of these blunders you commit. Then learn the latest strategies to set your business apart using email marketing automation, retargeting, segmentation and more. You’ll leave better equipped to run a flawless campaign that’s sure to get great results.How many mistakes are you making in your email campaign? Find out with this dynamic talk from Email Broadcast CEO, and furniture veteran Ken Mahar as he walks through each of the 5 mistakes almost all retailers are making with their campaign. Also learn the latest strategies to set your business apart using email marketing automation, retargeting, segmentation and more. Don’t miss this one as Ken’s talks have been top rated and provide actionable advice.
10:30 am – 11:30 am
Increase your revenue with the right follow-through
Lenny Kharitonov, co-founder, Unlimited Furniture, EmmaMason and Greenboard
Your marketing team works hard generating customer leads from your website, social media, phone inquiries and in-store traffic. But, do you know how well your salespeople are following up and closing the sale? Industry retail veteran Lenny Kharitonov will present proven closing techniques that work with online to in-store customer engagement, tracking leads and closing sales.
1:00 pm – 2:00 pm
That Google Analytics guru can be … you
Fredy Wright, digital director, Conquest Digital Solutions
Your site’s Google Analytics can give you valuable information, or they can befuddle you. What do all those terms and charts really mean? How do you use them? Fredy Wright can tell you! By the time he lets you in on all his must-know tips for interpreting the data, you will be a Google Analytics guru, too! Learn how to track the flow of visitors to your site. You can see where they are, what they’re doing and what interests and behaviors they reveal. All this and more will show you how to get expert-level use out of the web’s most popular digital analytics software.
2:30 pm – 3:30 pm
Micro, macro and mega influencers: Paid ‘word-of-mouth’ publicity boosts sales
Ellen Gefen, Gefen Marketing; Jeanne Chung, Cozy Stylish Chic; and Lisa Cody, Twin Star Home
Influencers boost sales and increase market share for businesses in other industries. They can do the same for furniture retailers, large or small. Ellen Gefen will lead a lively discussion with two experts who are already working successfully in this field. Jeanne Chung is an interior designer and retail store owner who captures the ears and eyes of consumers with the help of “friends” they trust. Lisa Cody, vice president of marketing for Twin Star Home, works with design influencers on the company’s “Style Takeover” program. They’ll tell you how you can use paid influencers to win loyal customers for your business.
4:00 pm – 5:00 pm
Getting ‘likes’ on Instagram? Great! Now turn them into sales
Jason Pires, CEO & Creative Director, Furniture Branding
Digital marketing engagement means customers are interested. But you’ve still got to pull them into your store and get them to buy. Jason Pires will outline strategies and tactics to build compelling experiences that reach from your store to customers’ phones and back again. He’ll also show you how to utilize tools such as geo-targeting, redeemable coupons and “Instagrammable” activations, all of which push up sales.