Sunday, January 27 - Tuesday, January 29, 2019

Our showroom will be filled with opportunities to learn and grow your business at the Las Vegas Market.
Below you will find the schedule at a glance of educational seminars held in the HFA Retailer Resource Center.

HFA Retailer Resource Center
at World Market Center Las Vegas
10th Floor of Building B, Showroom B1050
475 S. Grand Central Parkway
Las Vegas, NV 89106

View seminar descriptions below the schedule.

Sunday, January 27, 2019

9:00 am – 10:00 am

YouTube Advertising: How to nail it and scale it
Jay Diamond, Netsertive

There are 66,000 Google searches every second in the world. That seems like a lot until you compare it to the number of YouTube videos watched every second: 73,300. Join us to learn how to localize and customize YouTube videos for your store. You’ll learn how video, YouTube in particular, has immersed itself in the retail world. You’ll also get tips for using video to drive furniture sales and discover how YouTube can help your business.

10:30 am – 11:30 am

How A.I. can Increase e-Commerce and In-Store Sales
Scott Hill, Perq

Online shopping tools can help your retail furniture business, but there’s a better, more effective way to engage shoppers. Learn how your peers have implemented a marketing cloud solution — powered by artificial intelligence — to increase e-commerce and in-store sales. With a personalized and automated multi-channel marketing strategy, these furniture retailers are boosting website conversion, managing and nurturing leads better, growing traffic, and gathering intelligent analytics and consumer insights.

1:00 pm – 2:00 pm

Sales Management Magic Exposed
Steve Smith, Profitability Consulting Group

This seminar will pull back the curtain and reveal the key sales management principles and practices. Steve will draw from a wealth of hands-on experience having secretly shopped over 2,700 furniture stores, giving practical ideas that produce dramatically increased sales on a consistent basis. We will discuss how to develop sales goals with salespeople that achieve real buy-in, effectively hold your salespeople accountable for results, execute a simple but productive sales process deal with chronically poor performers and execute a three-pronged strategy for recruiting great salespeople.

2:30 pm – 3:30 pm

Payment Innovation & The Consumer
Sponsored by Synchrony Financial

Successful innovation in payments—now and in the future—requires a new mindset. Consumers want to shop in store and digitally. Retailers must provide options to meet those needs seamlessly and efficiently. Keeping up with technology trends and providing consumers effortless payment options is the future of brand loyalty. Join the conversation to discuss strategies for meeting consumers where they are, rather than trying to pull them into existing transactional structures. In anticipation of this session, follow along here—State of Pay with Synchrony—a content program co-produced by Synchrony and CNBCs Brand Studio, around what’s new, and next in commerce, payments, technology.

Monday, January 28, 2019

10:30 am – 11:00 am

Improving Warehouse Operations
David McMahon, ProfitGroups

Fulfillment on the salesperson’s promise to the customer is the prime purpose of operations. To help retailers improve in this area of their business, David share some of the best practices he’s learned from retailers across the country. You’ll leave this session with tips for improving back-end operations that enhance your company’s bottom line. David will discuss the most important elements in running a high-performance operation, key warehouse and distribution performance metrics, and ways to improve performance. You’ll also have an opportunity to share your challenges with David and come up with solutions.

1:00 pm – 2:00 pm

Turn Website Visitors into Customers
Ken Widger, MicroD

You’ve created your website and invested in marketing it, but are visitors turning into conversions and leads? In this seminar¬, Ken will outline the steps you need to take for achieving top website conversions. You will walk away from this seminar understanding the best practices for your website related to creating buyer personas, defining your valuable conversions, design elements that maximize your conversions, website tools and technologies, and creating a personal shopping experience.

2:30 pm – 3:30 pm

Start Reaching “Over-The-Top” TV Viewers!
Phil Callighan, Knorr Marketing.

Over the Top (OTT), the term used for the delivery of film and TV content via the internet, is starting to take over traditional “linear” TV viewing and presents a new, smarter way to reach your audience. In this session, we’ll discuss targeting and analytics OTT provides, the importance of the Connected TV (CTV) subset of OTT, what to look for and avoid in selecting an OTT provider, budgeting guidelines for OTT in 2019 and how to plan and buy OTT effectively.

4:00 pm – 5:00 pm

Develop a High-Performance Sales Force
Joe Milevsky, JRM Sales-Management

Learn how to dramatically improve your company’s sales performance by capitalizing on your ever-changing levels of in-store and on-line traffic. You’ll discover how to find, interview and hire the best salespeople to develop the customer experience that fits your company’s culture, properly set sales goals, use appropriate measurements to understand variances in individual sales performance, use measurements to coach improved sales associate performance, create a positive and fun selling environment, and learn how to develop and keep top performers.

Tuesday, January 29, 2019

9:00 am – 10:00 am

Continue Customer Engagement After the Sale - Why You Should Be Texting in 2019
Jason A’alona, Podium

The way consumers communicate today is different. No longer are phone and email the only ways to interact with customers. Even older consumers are comfortable communicating via text or other messaging apps. Businesses that don’t acknowledge this might be left behind. Jason will discuss how using messaging to augment your service will significantly boost your Customer Satisfaction scores, while vastly improving your retention. He’ll also give you tips and tricks to implementing a messaging strategy that works best for your business.

1:00 pm – 2:00 pm

iPad Deployment Basics for Your Business
Richard White, IT Consultant and Member of the Apple Consultants Network

Learn the basics of deploying, managing, and maintaining iPads for your business from a certified Apple consultant. You will learn the different software solutions offered by Apple and other top software companies and how they work. You will also go over some best practices and suggested hardware that will assist you in deploying iPads for your company. You will leave this discussion knowing how to deploy iPads for your retail, manufacturing, or delivery business. No matter if you have already tried deploying iPads and are looking to better manage them, or if you are still in the planning phases of rolling them out, this session will help give you the tools to be successful.

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