Sunday, July 29 – Monday, July 30, 2018

Our showroom will be filled with opportunities to learn and grow your business at the Las Vegas Market.
Below you will find the schedule at a glance of educational seminars held in the HFA Retailer Resource Center.

HFA Retailer Resource Center
at World Market Center Las Vegas
10th Floor of Building B, Showroom B1050
475 S. Grand Central Parkway
Las Vegas, NV 89106

View seminar descriptions below the schedule.

Sunday, July 29, 2018

9:00am – 10:00am

Looking at Your Business Intelligence Strategically
Greg Strosnider, STORIS

With the influx of business operations being conducted through technology, your business is collecting increasingly valuable data. Within this data lies strategic opportunities. The question is, how do you utilize this data effectively? The answer is Business Intelligence (BI). In this seminar, we’ll dive into how you can use BI tools to help you synthesize analyses, create actionable reports and dashboards, and disperse intelligence throughout your team to make collaborative decisions. Additionally, we’ll review the importance of merging analytics across your in-store, online and mobile initiatives for one clear picture of your overall business performance.

10:30am – 11:30am

The State of the Art: 12 Must-Know Website Design Trends
Richard Sexton, MicroD

Did you know the typical attention span is seven seconds? Timing is everything. In seven seconds, shoppers decide if your site is worthy of their attention and their dollars. Your site should measure up to the extreme expectations of design and function demanded by today’s digital consumers. Find out what you can do to entice visitors by using the latest web design practices and see live examples from MicroD’s chief product officer and former furniture retailer, Richard Sexton.

1:00pm – 2:00pm

Maximizing Gross Margin Workshop
David McMahon, HighJump

David McMahon has helped countless businesses achieve margins that are at the top of the industry while simultaneously growing sales volume. In this open forum talk, he will summarize elements of his proven system under the areas of: Purchasing for high margin, merchandising for high margin, selling for high margin, and motivating for high margin. David will encourage his audience to contribute their ideas and voice their challenges. You will see practices that add huge profit to top performing businesses.

2:30pm – 3:30pm

Recruiting, Hiring, Training and Retaining Quality Salespeople
Brad Huisken, IAS Training

In this session you will discover the strategies and techniques necessary to be successful in the critical area of sales management. As an owner or manager you need to understand you’re in the business of hiring and training for the rest of your professional lives. Often, the only thing that sets one business apart from another is the people who work there. Having a fully trained and effective staff will guarantee the success of the owner, sales manager, and the company.

4:00pm – 5:00pm

3 Vital Strategies to Boost Your Digital Marketing
Isaac Knorr & Kurt Strasser, Knorr Marketing

Digital marketing is a must in today’s retail environment and customer engagement becomes even more challenging. In this seminar, you’ll learn essential strategies to ensure you’re digitally targeting your ideal customer and using the most effective ways to communicate your brand messaging to increase store traffic.

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Monday, July 30, 2018

9:00am – 10:00am

5 Key Strategies for Employee Engagement
Rene Gingrich, Profitability Consulting Group

Higher levels of engagement result in a healthier organizational culture, better employee retention and increased profitability. In this workshop we will explore how to help leaders build stronger teams and provide team members with the skills and resources they need to become highly motivated, fully committed and excited about their contribution and daily work.

10:30am – 11:30am

How to Improve your Customer Experience with Text Messaging Engagement
Jama Featherstone, Podium

The way consumers communicate is changing; phone and email are no longer sufficient ways to maintain contact and interact with your customers. Today’s consumer is much more comfortable communicating via text or other messaging apps and businesses that don’t cater to these communication preferences could be left behind. In this seminar, we will discuss how using messaging to augment your selling process will significantly boost your Customer Satisfaction (CSAT) scores, while vastly improving your retention. We’ll also give you tips and tricks for implementing a messaging strategy that works best for your business.

1:00pm – 2:00pm

Local SEO for Retailers that SELLS
Ken Widger and Richard Sexton, MicroD.

As a retailer in today’s market, you should understand the essential tools needed to drive more in-store sales. With Amazon and Wayfair offering so much online, you must focus on your local presence to set yourself apart from these e-commerce giants. The answer: local Search Engine Optimization (SEO). In this seminar you will get an understanding of how local SEO works, hear pro tips on using links, citations, and reviews, learn how to configure your website for local SEO best practices, and see real industry examples.

2:30pm – 3:30pm

Marketing Trends Furniture Retailers Need to Know
Jay Diamond, Netsertive

Over the past year, Netsertive has compiled data from its network of thousands of marketing campaigns deployed for its brand partners and their local retailers. This session will give you insight into key trends that have impacted your customer’s path to purchase, which advertising channels you need to incorporate to effectively attract new customers in our digital world, and best practices to turn data into real results for your marketing.

4:00pm – 5:00pm

The Mystery of the Budgeting Process
Joe Milevsky, JRM Sales & Management

Professionally run, successful companies produce budgets and work their budgets to facilitate positive outcomes rather than simply accept less than positive results. Discover processes that will keep your business safe. In this seminar you will create and understand how to use a budget, establish a chart of accounts that will define company safeguards, benchmark your company’s performance, set reasonable, achievable and detailed financial goals, hold management team members accountable for their performance to budget, build company initiatives to effect positive financial performance and make your profit more predictable.

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