2021 25 February
12:00 pm Pacific / 3:00 pm Eastern

A WINNING COMBINATION: Best Practices from HFA Retailers of the Year

Interiors Home and PerLora Furniture Design are HFA’s 2020 Retailers of the Year! HFA CEO Mark Schumacher talks with Todd Lehman of Interiors Home, and Perry and Lora Sigesmund of PerLora about how they differentiate themselves from the competition in such areas as customer experience, marketing, innovation, and community involvement to their company culture and future growth.

Learn from these best-in-class retailers:

  • Navigating and thriving through the COVID-19 crisis
  • Overcoming everyday furniture retail challenges
  • Customer engagement at every level
  • Reputation management
  • How staff engagement led to business success
  • Leading through innovation

About the retailing award winners:

Interiors Home is HFA’s 2020 Retailer of the Year in the category of retail stores with more than 50 employees. Based in Lancaster, PA, Interiors Home was founded in 1969 to meet Lancaster’s need for high-quality, fashionable home furnishings and strong personal relationships within her community.

PerLora Furniture Design is HFA’s 2020 Retailer of the Year in the category of retail stores with less than 50 employees. After recognizing Pittsburgh’s void of contemporary furniture retailers, Perry and Lora Sigesmund purchased and renovated an old industrial building on the South Side of Pittsburgh, PA, and launched the flagship store in June 1994.

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