Bridging the Gap: How Messaging Can Turn Web Traffic into Foot Traffic
The majority of customers have done most of their research and decision making before ever stepping foot in a furniture store. In fact, the very best leads (based off of closing rate) will come from the business website. Most businesses know this and have spent vast sums of time and money optimizing and promoting their website to accommodate the modern customer. Yet, many furniture retailers are still having trouble converting website visitors and depend heavily on factory and 3rd party leads.
In this webinar, we will discuss how correctly messaging customers on the right channels can bridge the information gap and help your business convert website visitors into paying customers.
Key takeaways include:
• Which messaging channels furniture retailers should focus on
• Ways to get more website traffic without increasing spend
• Best practices for training staff to use messaging correctly
• Proven ways to convert website visitors at a higher rate
Jama Featherstone, Head of Retail at Podium. Podium helps your business build brand trust through more customer reviews, facilitating customer interaction, and managing customer feedback