Creating a Winning Retail Experience That Turns Customers into Promoters

2019 17 April
11:00 am Pacific / 2:00 pm Eastern

Creating a Winning Retail Experience That Turns Customers into Promoters

Today, more than ever before, customer experiences will make or break your retail future. Online reviews, omnichannel shopping options, employee turnover, and competition small and large are all threats to your business. In this session, we will discuss how to listen to your customers and determine if your customer will be an evangelist.

• What is NPS (Net Promoter Score) and how it is positively impacting the success of retailer’s businesses
• Listening to customers at different points within the buying experience.
• Listening to customers after purchase and how to ensure they are promoters
• Why some customers aren’t returning and identifying missed opportunities
• Using the same approach with your employees to gain employee retain and ensure they are promoters

Byron Zanopoulo is the Managing Director of Signet Research and co-founder of Sibyl Surveys CX Management Platform. Byron has a BA in Economics from Fordham University and is a thought leader in the Marketing Research/Customer Experience space.

Dean Horowitz is the former publisher of Furniture Today and now focuses on supporting businesses path to sustainable success through Customer Experience Survey tools. Dean is a graduate of Rutgers University and has completed advanced education at Harvard University for Strategic Leadership.

HFA Members