Webinars

2018 14 November
11:00 am Pacific / 2:00 pm Eastern

Increasing Retail Profits: How to Sell Add-On Products

Furniture protection plans and care products have allowed retailers to gross up sales and improve margins during a down economy. In this webinar you will learn how to actually sell the protection plan, be customer-focused and train your employees on the soft skills of communicating and problem-solving. Then make sure they match the compelling benefits of a protection plan with products that deserve them.

In this webinar you will discover:
– How to boost margins with protection plans
– Which protection plan is right for your business
– Where should you retail the protection plan for maximum profits
– How should you incentivize your sales staff
– Qualifying questions to get customers to buy

Dan Miller, Regional Sales Manager, Guardsman, a Sherwin- Williams Company

HFA Members