Influencer Marketing Can Grow Your Business

2022 11 August
12:00 pm Pacific / 3:00 pm Eastern

Influencer marketing isn’t as difficult as you think. An influencer is someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, and position through their relationship with an audience.

Who are your business’s influencers? They can be your passionate employees, satisfied customers, local designers, and celebrities – virtually anybody! Learn how retailers use their networks to influence sales, what platforms have the most impact, and how to measure your success.



Amy Myers Chief Marketing Officer, Nebraska Furniture Mart (NFM)
Amy is the Chief Marketing Officer for NFM, one of the nation’s largest home furnishings retailers, selling furniture, flooring, appliances, and electronics. This Top 100 company is also part of Warren Buffett’s Berkshire Hathaway family of companies. Currently, it has locations in Omaha, Des Moines, Iowa, Kansas City, Kansas, and Dallas-Fort Worth, Texas.

Marisa Peacock Chief Strategist, The Strategic Peacock
Marisa is the founder and chief strategist of The Strategic Peacock. Before founding her company in 2010, Marisa managed and produced websites, multimedia, and online content for non-profits, independent schools, and small businesses. Marisa is also a full-time lecturer in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana Champaign.

Jamie Gaston VP Client Services, Esquire Advertising
Founded in 2012, Esquire Advertising is an Ad-Tech company with a full-service in-house advertising and marketing agency pushing the limits of advertising performance. The company uses its own unique combination of marketing strategies and proprietary technologies to pinpoint in-market consumers using mobile and internet-connected device matching technology.

Shane Spiller Owner, Spiller Furniture and Mattress
Spiller Furniture and Mattress is a 13-store organization serving Alabama and Missippi. Spiller is led by 3rd Generation Shane Spiller and has been immersed in the community since 1948. They leverage their loyal generational customers, the longevity of their employees, and their local celebrity status (with their family band) to continuously brand and influence locally to attract more customers.