2021 24 June
12:00 pm Pacific / 3:00 pm Eastern

Consumers are now shopping across channels, often starting with an online search and then transitioning to offline purchases or vice versa. To stay competitive, you need to provide a seamless, personalized, and consistent customer experience where your customers can engage with you on any channel they choose.

Our webinar will provide insight into mapping the customer journey to understand how consumers interact with your business. Learn what tools are available for creating an omni-channel strategy and maximizing engagement through personalization.

Discover tools to engage consumers across touchpoints, such as:

  • Live chat & chatbots
  • Video & voice calls
  • Text messaging
  • Mobile apps
  • CRMs

The guests for this webinar are Dustin Behr, Director of Digital Marketing for HOM Furniture, and Laura Khoury, Owner of Shoptelligence.

Dustin Behr – Director of Digital Marketing, HOM Furniture

Dustin Behr is the Director of Digital Marketing at HOM Furniture. He has over 16 years of experience in the furniture industry. He spent the last ten years focussing on identifying and developing technology to engage consumers in the digital shopping experience to drive eCommerce and in-store sales.

Laura Khoury – Owner, Shoptelligence

Laura is a seasoned intrapreneur, having established several profit-generating organizations inside Fortune 500 companies, from concept through operations. In 2015, Laura founded Shoptelligence, a style discovery platform that uses proprietary AI models to translate basic product data into an interactive, style-based experience for shoppers in any channel. Home furnishings and apparel retailers leverage Shoptelligence to increase shopper engagement and average order value, reaping measurable benefits while delighting shoppers.

HFA Members