Webinars

Webinars are powerful. They speak to the heart of our fast-paced and steadily increasing business world’s main need: “get it done now and move on to the next task.” The HFA provides a library of webinars to help you and your employees become better retailers.

• The Magic of Merchandising

  Topic: Merchandising and Store Design

  The products you make available to your customers are important, but the way those products are merchandised ultimately determines what moves out the door and how quickly it goes. Martin…

  Martin Roberts

  Owner, Martin Roberts Design

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• The TV Viewers Audience Has Moved! What You Need to Know About Advertising & Streaming TV

  Topic: Advertising & Marketing

  Over the Top (OTT), the term used for the delivery of film and TV content via the internet, is starting to take over traditional “linear” TV viewing and is now…

  Kaprice Crawford

  Content Development Manager, Home Furnishings Association

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• Creating a Winning Retail Experience That Turns Customers into Promoters

  Topic: Advertising & Marketing

  Today, more than ever before, customer experiences will make or break your retail future. Online reviews, omnichannel shopping options, employee turnover, and competition small and large are all threats to…

  Byron Zanopoulo

  Managing Director, Signet Research

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• Measurements and Motivation for Your Warehouse

  Topic: Operations & Warehousing

  You know the old adage, “You can’t manage what you can’t measure”. What Peter Drucker was saying, you can’t know whether you are successful unless success is defined and tracked.…

  John McCloskey

  President, Profitability Consulting Group

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• 5 Keys to Turning Website Traffic into Customers

  Topic: Advertising & Marketing

  You’ve created your website and invested in marketing it. But once you’re gotten visitors there, are you turning them into conversions and leads? In this seminar, we’ll cover the step…

  Ken Widger

  Digital Marketing Program Manager, MicroD

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• Keys to Increasing Your Advertising and Marketing Performance

  Topic: Advertising & Marketing

  It’s harder than ever to create successful marketing and advertising plans. Who is your target, what is the best way to reach your target, and how do you measure results?…

  Isaac Knorr

  Account Manager, Knorr Marketing

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• Use A.I. to Generate Greater e-Commerce and In-Store Sales

  Topic: Advertising & Marketing

  Online shopping tools can help your retail furniture business, but there’s a more effective way to engage shoppers. Learn how your peers implement marketing cloud solutions — powered by artificial…

  Scott Hill

  Owner, PERQ

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• Chasing the Green in Your Warehousing and Distribution Operations

  Topic: Operations & Warehousing

  Concepts and opportunities to achieve both sustainability and profitability. Furniture retailers are all discussing market pressures from on-line retailers, it seems like everyone is talking about Amazon and Wayfair. One…

  Bill Linder Jr.

  President, United Steel Storage Inc (USSI)

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• Engaging the Connected Customer

  Topic: Advertising & Marketing

  Shoppers are finding new paths on their way to purchases. As a furniture retailer, you need to put them on YOUR path. Learn how to use technology to track customer…

  Matt Curtin

  Client Manager, STORIS

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• How Media Influences Today’s Home Furnishings Consumers

  Topic: Advertising & Marketing

  Today’s media landscape is rapidly changing. Home furnishing consumers are changing as well. Who are they? How do they engage with and respond to advertising messages? This program will look…

  Chip West

  Client Marketing Director, Valassis

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