Webinars

Webinars are powerful. They speak to the heart of our fast-paced and steadily increasing business world’s main need: “get it done now and move on to the next task.” The HFA provides a library of webinars to help you and your employees become better retailers.

• SEO Strategies to Get More Traffic

  Topic: Digital Marketing

  Search engine optimization (SEO) is a sure way to attract customers to your website - if you use it right. Our experts will reveal SEO best practices and strategies to…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

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• Lessons from Today’s Emerging Leaders

  Topic: Leadership & Advocacy

  HFA’s CEO Mark Schumacher talks with the last three HFA Emerging Star Award* winners. You’ll hear how they made their place in the home furnishings industry and what they learned…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

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• Demand Planning: Forecasting optimal inventory levels

  Topic: Operations & Warehousing

  Forecasting optimal inventory levels is no easy task in today’s environment, but it’s necessary for a successful business. Our home furnishings experts will show you how to forecast inventory levels…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Reach Your Audience with the Right Digital Content

  Topic: Advertising & MarketingDigital Marketing

  Does your digital content resonate with the audience you are targeting? A clear, consistent, and targeted message can be the difference between a successful marketing campaign and a waste of…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

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• Creative Ways to Build Your Customer Base

  Topic: Advertising & Marketing

  Expanding your customer base is one of the most challenging aspects of retail, and it’s not always easy to find new and innovative ways to achieve that goal. This webinar…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

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• Key strategies for successful digital advertising

  Topic: Digital Marketing

  Learn how to increase leads and sales with digital advertising! Discover affordable digital advertising strategies that work for any business size. You’ll also gain knowledge on how to measure the…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Employee Retention: Keeping Your Top Talent

  Topic: Human Resources

  Learn strategies that you can start using today to improve employee retention in your store. You put a lot of effort into finding those key team members, so you need…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

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• Adapt and optimize your inventory management

  Topic: Operations & Warehousing

  Recent disruptions to the supply chain have forced home furnishings retailers to change their inventory management processes. But what changes are likely to stick, and what lessons from the supply…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

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• Attracting talent in a competitive market

  Topic: Human Resources

  Talent acquisition is one of the biggest challenges retailers face today; that’s why you need to create a strategy for attracting talent that meets your specific needs. We’ve gathered some…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

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• Jerry Epperson’s State of the Industry – Spring 2022 HPM Seminar

  Topic: ManagementOperations & Warehousing

  Jerry Epperson, the renowned furniture industry analyst with 50 years of experience, offered his insights to High Point Market-goers about the state of the industry. Topics he covered during his…

  Jerry Epperson

  Founder and Managing Director, Mann, Armistead & Epperson

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