Webinars

Webinars are powerful. They speak to the heart of our fast-paced and steadily increasing business world’s main need: “get it done now and move on to the next task.” The HFA provides a library of webinars to help you and your employees become better retailers.

• Furniture Retail KPI Performance: Strategies from Industry Experts

  Topic: Operations & Warehousing

  Your success depends on improving how you measure the performance of your business. The top four key performance indicators (KPIs) that a furniture retailer should focus on are sales, inventory,…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Leveraging Technology to Close the Sale

  Topic: Digital MarketingSales

  One thing’s for sure; retailers are always looking for ways to improve their sales. Hear directly from furniture retailers who have improved sales by equipping their salesforce with technology and…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Driving Traffic to Your Store in a Post-COVID World

  Topic: Advertising & Marketing

  Driving traffic to your store in a post-COVID world is hard enough as it is, but in the wake of a pandemic, retailing is different. Pre-pandemic, it was not uncommon…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Synchrony Ignite: Get Rewards for Driving Results

  Topic: Sales

  Synchrony’s Ignite online rewards program for store associates and managers helps your team sell more through financing and get rewarded for it. Learn about how completing challenges earns points toward…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• HFA Healthcare Solutions for furniture retailers

  Topic: Human ResourcesInsurance

  Healthcare is essential and has become a factor for people when seeking employment or even deciding to remain at their current job. For many furniture retailers, it has become increasingly…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Furniture industry update with Jerry Epperson

  Topic: Management

  Jerry Epperson, the renowned furniture industry analyst with 50 years of experience, and Mark Schumacher, CEO of the Home Furnishings Association, discussed the state of the furniture industry. Jerry revealed…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Store design innovations for the post-COVID customer

  Topic: Merchandising and Store Design

  In 2020, we saw a shift in consumer behavior that impacted the traditional in-person shopping experience with increased online and phone interactions, curbside pickup, and product shortages. This summer, as…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Maximize Customer Interactions: Creating an Omnichannel Strategy for Your Furniture Store

  Topic: Sales

  Consumers are now shopping across channels, often starting with an online search and then transitioning to offline purchases or vice versa. To stay competitive, you need to provide a seamless,…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• More Traffic & Sales With Digital Advertising Campaigns

  Topic: Digital Marketing

  Digital marketing campaigns can drive traffic to your website or store, but they can take time to see results. A paid marketing strategy can be an effective tool to get…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Adapting To Modern Buying Habits: Strategies For Your Furniture Retail Sales Process

  Topic: Sales

    The customer journey is rapidly changing, and the way you sell should too. Today, more than 70% of initial interactions between customers and businesses happen outside of brick-and-mortar locations…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now