Webinars

Webinars are powerful. They speak to the heart of our fast-paced and steadily increasing business world’s main need: “get it done now and move on to the next task.” The HFA provides a library of webinars to help you and your employees become better retailers.

• Digital Advertising Trends You Can’t Ignore In 2021

  Topic: Advertising & Marketing

  We all know that consumer shopping behavior has changed, but have you changed your advertising behavior to evolve with them? Artificial intelligence, data-driven marketing, location-based targeting, and search engine optimization…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Essential Strategies to Grow Your Furniture Ecommerce Revenue

  Topic: Advertising & Marketing

  Let’s face it; the pandemic has forced customers to shop more online. Nearly half of buyers (46.7%) say that change is lasting, and they will continue to purchase online post-COVID.…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Turn Your Delivery Team Into Brand Ambassadors

  Topic: Transportation & Logistics

  As the last touchpoint in the customer journey, your delivery teams are your brand ambassadors. How well is your team trained to leave a positive lasting impression that keeps your…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• The Future of Furniture Retail: SEO Best Practices for Driving Organic Traffic

  Topic: Advertising & Marketing

  There has been a dramatic shift in the way consumers shop, and Google’s page experience is shifting with them. SEO (Search Engine Optimization) best practices are continually evolving based on…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• How Innovative Retailers are Shaping the Future of Shopping: HFA’s 2020 Retailers of the Year

  Topic: Leadership & Advocacy

  Interiors Home and PerLora Furniture Design are HFA’s 2020 Retailers of the Year! HFA CEO Mark Schumacher talks with Todd Lehman of Interiors Home, and Perry and Lora Sigesmund of…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Rise Above Your Competitors with Social Media Advertising for Retail

  Topic: Social Media

  If you’re not using social media as part of your marketing strategy, you’re letting customers slip through your fingers. Furniture stores are reaching more customers through social media, but determining…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Outperform The Competition With The Right Sales Leadership Approach

  Topic: Sales

  Learn the best sales leadership practices to increase your team’s performance and sales. HFA’s CEO Mark Schumacher will speak with retail sales management expert Karen Barry from The Friedman Group…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• COVID-19 Stimulus Package Guide for Retailers: Learn How to Qualify and Apply For Loans

  Topic: Leadership & Advocacy

  How much is your cut of the $900B COVID-19 Stimulus Package? Learn if you qualify for a PPP loan, how to apply for one, and how to increase your existing…

  Chris Andresen

  Vice President, Dutko Government Relations

  Watch Now

• Happy employees = increased retail performance and profitability

  Topic: Management

  Seize the opportunity to tap into expert tips on boosting employee morale that results in higher staff engagement. A 2020 Gallup study revealed that increased employee engagement leads to: 10%…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Protecting Your Business: What You Need To Know About the Supply Chain Bubble

  Topic: Business Financials

  Is your business teetering on a precarious cliff of not having the credit to continue buying from your existing vendor base? Don't wait for it to be too late -…

  Michael Baron

  President, Baron & Associates

  Watch Now