2021 08 July
12:00 pm Pacific / 3:00 pm Eastern

In 2020, we saw a shift in consumer behavior that impacted the traditional in-person shopping experience with increased online and phone interactions, curbside pickup, and product shortages. This summer, as consumers hope to return to stores, it’s more important than ever for retailers to design their physical locations with innovation in mind.

Store design innovation is a vital tool that helps set your business apart from other retailers by drawing customers into your store. With new technology, you can create an immersive environment where shoppers are able to explore products on their terms while still having access to knowledgeable staff members who can answer any questions they may have about those items or help them find what they need even faster than before. Your customers will be blown away by how much easier it is for them now!

In this webinar, Mark Schumacher, CEO of HFA, speaks with Jennifer, Magee, from Retail in the City, Beckey Waldrop, VP of Miller Waldrop Furniture, and Lael Thompson, COO of Home Collections Furniture, to discuss the retail store design trends for 2021 and beyond that will optimize the in-store experience.

Create a retail space that suits the needs of post-COVID shoppers and be able to offer a better shopping experience for all of your customers with insights on:

  • How has the interactive shopping experience changed the in-store environment
  • Brand storytelling/design for your target demographic
  • How to best utilize technology to engage and sell in the showroom
  • Sophisticated & minimalistic merchandising
  • And more

Jennifer Magee – Founder & Creative Director, Retail in the City

Jennifer Magee is an innovative architect & designer who has over 15 years of experience in the home furnishings industry and has designed over 3 million square feet of retail space. Working almost exclusively with furniture & mattress retailers, she has an in-depth knowledge of how to layout stores to create better customer flow, improve the way merchandise is presented, and increase sales.

She is the founder & owner of Retail in the City, a boutique design firm offering a full range of retail design services from storefront design to interior design, branding, space planning, visual merchandising, signage, new store concepts & more. Her talented team of architects, interior designers & renderers create exterior & interior design packages so retailers can become more competitive in their home market or expand into new markets.

Beckey Waldrop – Vice President, Miller Waldrop Furniture

Beckey is the third-generation owner of Miller Waldrop Furniture and Decor, established in 1952. She has been honored to grow the business into 4 locations. Their store design includes technology, customer amenities, and outdoor spaces while keeping the customer journey in mind.

Lael Thompson – COO, Home Collections Furniture

Lael is the second generation owner of Home Collections Furniture in Aurora, Colorado. Lael has helped his family transform their unpainted furniture gallery into a full-line furniture store specializing in made-to-order products that bring out the best of the middle price point. His store is designed for a fun and informative customer experience utilizing technology in the showroom and throughout the shopping experience.

HFA Members