Webinars

In this webinar, Sheila Dreyer Van Buskirk with Synchrony will build on its’ monthly consumer sentiment study to share a more future-focused look at the macro forces affecting consumers and the marketplace, including such topics as shifting consumer values, the climate economy, the social commerce revolution and the role and importance of payment products in consumer decision making.

Get a closer look into some of the latest in generational trends:

• Gen Z and Millennials seek loyal programs that reward behaviors beyond purchasing
• 1-in 2 Gen Z and Millennials value the purchase experience as much as the product itself
• How Gen Z evolved – a four-year comparison
  And much more!

Sheila Dreyer Van Buskirk is the Vice President of Research and Insights for Synchrony. Prior to joining Synchrony, she was a strategic marketer and insights professional for several companies, including Disney, United Healthcare, and PacifiCare Health Systems. Notable is her 8 years working in consumer marketing with CareCredit (GE Capital) before transitioning to her current role with Synchrony.

*This was recorded exclusively as an on-demand video.