The multi-touch sales phenomenon: Embracing the online to offline model
These days, consumers take many different routes to a purchase. The successful retailer is one who can meet them on any path. Ken Widger will explain how the shopping journey has evolved and disclose the secrets of top retailers who have learned how to engage customers at many points along the way, beginning long before the purchase is made. If you want to learn how to steer the customer’s journey from your online channels to offline sales, don’t miss this webinar.
With over 26 years of experience in the E-Business development arena, Ken has worked with BMW growing online lead generation for its dealers. He was President of Web Full Circle a digital marketing and web design agency and joined forces with MicroD to become marketing program manager, where he is dedicated to the development of new products and educating the furniture community.