Utilizing the Merchandising Matrix to give your store a lift in sales
Is it time to rethink your showroom? It takes more than just updating displays and traffic flow. Internationally known store designer Martin Roberts will walk you through the Merchandising Matrix that enables you to figure out how much square footage you might devote to each product category and several other key equations to utilize in your purchasing process and merchandising mix.
Already well-known as a pioneer in retail design, in addition to more than four decades of world-wide design work with marquee brands like Barnes & Noble, Cartier, Procter and Gamble and Carmax, Martin Roberts turned his focus on the home furnishings industry. Today, as head of Connecticut-based Martin Roberts Design—an award-winning team of retail consultants, architects, interior and graphic designers—he is responsible for the look of leading furniture brands and independent home furnishing stores across the U.S., Canada and Caribbean. Indeed, last year alone, the firm designed the look of more than one million square feet of home and appliance stores in six countries. With a client roster that reads like a Who’s Who of the home business, Roberts has accrued numerous design accolades, including several Store of the Year Awards. He is devoted to helping clients, in every consumer segment, maximize profits through innovative design solutions. He specializes in whole store retail packages from branding to fixtures and his projects reflect his client-focused mission to influence consumers to buy more, more often.
West leads the Home Furnishings category delivering marketing insights and strategy for Valassis furniture clients. Together with his team, they help retailers identify, connect and target high-opportunity consumers with integrated media solutions.