The HFA Webinar Series is available to our members (and non-members for a fee) to provide you with information and insights on how to grow and run your business more efficiently. Can’t make it? View it later! We upload all of the webinars in the member center, accessible anytime, on-demand!


February 2017

 February 22, 2017 – 11 AM -12 PM PST

Successful Email Marketing for Furniture Retailers

Hear first hand how email marketing can drive sales for retailers big and small. This webinar will discuss the fundamentals and advanced tactics of running an email campaign. You’ll find out if you’re on the right track, or missing important steps, and how to know when to get professional help. Utilize email marketing BEYOND the newsletter and announcing the next sale.


Ken Mahar, CEO of Email Broadcasting

Ken Mahar is the CEO of Email Broadcasting. Ken grew up in the furniture industry and now helps furniture retailers succeed using email marketing. Email Broadcast is a boutique full-service email marketing agency. Ken combines a champion sales career with the artistry and science of today’s number one marketing tool- email marketing.

>Register Now<

March 2017

March 08, 2017 – 11 AM -12 PM PST

The Importance of POS and eCommerce Integration

Today’s consumers are tech-savvy. In fact, 80% of the US population has made an online purchase. eCommerce is a large player in current retail sales and it is important for your business to stay relevant to consumers with your online presence. Your website is the virtual door front to your retail store and is often the first step of the customer shopping journey. How are you connecting your brick and mortar operations to your online presence? Learn why integrating your in-store experience with your website can benefit your business.


Kaitlin Surdoval, Marketing Manager, STORIS

STORIS: Founded in 1989, STORIS continues to be the leading provider of Retail Software Solutions and Services to retailers in the home furnishing industry. 400 clients utilize STORIS’ single ERP solution including point of sale, mobile processing, supply chain management, customer care, accounting, e-commerce solutions, business intelligence and more.

>Register Now<

March 15, 2017 – 11 AM -12 PM PST

Vendor Chargebacks- Getting the Reimbursement Your Deserve

Most Furniture Retailers forfeit thousands of profit dollars each year by no getting reimbursed for repairing defective furniture. This webinar will provide you with systems, procedures and software that will show you how to get maximum dollars in a fair and honest method.


John McCloskey, President, Profitability Consulting Group

John has spent the last 30 years helping furniture retailers in North America best practices in operations, warehousing, logistics, delivery, service, computer systems, and of course, Vendor Chargebacks.

>Register Now<