The HFA Webinar Series is available to our members (and non-members for a fee) to provide you with information and insights on how to grow and run your business more efficiently. Can’t make it? View it later! We upload all of the webinars in the member center, accessible anytime, on-demand!



May 2017

May 10, 2017 – 11 AM -12 PM PDT

5 tips to Increase Trust with Online Shoppers

The ways which consumers research and find your business have changed significantly in recent years. Instead of turning to family and friends for recommendations, they are now turning to online reviews. Businesses that aren’t focused on building a strong online reputation will lose customers to those who have. This is because most consumers place a lot of trust in online reviews and use them to influence purchase decisions. Because of this, businesses should proactively seek feedback from customers in the form of online reviews and develop an online presence that builds trust with consumers. In this webinar, we will provide you with tips to do just that. Experts from Podium will walk you through five proven tips from our customers that will help you become the most trusted business in your area. Key takeaways include:

• Why online reviews are important

• Which online review sites deliver the most value

• How to build an online review presence on the sites that matter most


Nick Miller, Podium

Nick Miller leads the retail division at Podium, an online review management platform that allows businesses to generate and maintain online reviews on Google, Facebook, and much more. Nick received his BS in Business Marketing from Weber State University, and he has more than six-year experience helping both small businesses and large enterprises set up customer experience programs.

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May 24, 2017 – 11 AM -12 PM PDT

Clienteling: How Brick-and-Mortar Retailers Win in a Digital World

As competition become increasingly fierce, home furnishings retail must rely on their promise to provide excellent customer experiences to stay relevant.  One sure-fire way to accomplish this?  Clienteling.  A technique used by retail associates to create or enhance relationships with key customers by using data about their preferences, behaviors, and purchases.  Attend this webinar to discuss generational shift in the customer buying experience, and how retailers can meet that shift head-on using Clienteling


Jamie Leffler

Jamie Leffler is a Software Support Specialist and Account Manager at PROFITsystems Inc. He has been with the company since 2012 and has many years of experience in sales, accounting and management. Previously, Jamie worked as a Regional Director overseeing several pharmacies for a company called Coast to Coast, as well as an Office Manager for a furniture design showroom. In his spare time, Jamie enjoys exercising and spending time with his wife and two sons.

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June 2017

June 14, 2017 – 11 AM -12 PM PDT

Demystifying Digital Marketing

Today’s world of modern marketing has become quite complex as the Internet continues to influence more and more consumers during the buying process. There are so many choices, channels and decisions to make when it comes to your marketing strategy and where to allocate your budget. In this webinar, we break down all things digital to help your store win the marketing game. In this webinar you will learn:

  • How the path to purchase has evolved and what it means to your marketing strategy.
  • What digital channels are a must to implement to gain more exposure online.
  • The importance of delivering a seamless customer experience across all marketing channels.


Ashlei Valles, Netsertive

Ashlei is Netsertive’s Senior Revenue Marketing Associate supporting the Home Goods vertical. She brings a passion for all things digital marketing and enjoys helping prospects and clients better understand how our solutions can grow businesses.  

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June 28, 2017 – 11 AM -12 PM PDT

Use Your Words: Leveraging Customer Conversations to Enhance Your Content Marketing 

No one believes your brochures, banner ads or billboards. What people trust are words straight from your customers’ mouths. From keywords, online reviews, and conversations taking place across social media, it’s easier than ever to listen to what your fans, haters and ambassadors are saying. Learn how to identify your different types of customers online; explore ways you can incorporate user-generated content into marketing campaigns; and understand the realities in making customer reviews an effective part of your brand’s marketing strategy.


Marisa Peacock, The Strategic Peacock

Marisa Peacock is the founder and chief strategist for The Strategic Peacock. As a social business strategist and marketing consultant, Marisa helps organizations create and implement online strategies that appropriately target the right audience with the right information using the right media.

Additionally, Marisa is also an adjunct faculty member at Maryland Institute College of Art (MICA), West Virginia University’s Reed College of Media, and Brandeis University’s Rabb School of Professional Studies.

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July 2017

July 12, 2017 – 11 AM -12 PM PDT

Get More Juice Out of the Same Lemons, Re-invent Your Showroom

Many furniture stores are getting creative with their retail space. Developing distressed real estate into affordable premises, converting backrooms and warehouses into retail, high cubing to maximize ROI and so much more. Martin Roberts will use real-world examples to show how he’s helped retailers rebrand, redesign, and remerchandise to help maximize their return on investment. Find out how you can use these same tactics and get great results. 


Martin Roberts

As a pioneer in retail design, in addition to more than four decades of world-wide design work with marquee brands like Barnes & Noble, Cartier, Procter and Gamble and Carmax, Martin Roberts turned his focus on the home furnishings industry. Today, as head of Connecticut-based Martin Roberts Design—he is responsible for the look of leading furniture brands and independent home furnishing stores across the U.S., Canada and Caribbean. Indeed, last year alone, the firm designed the look of more than one million square feet of home and appliance stores in six countries. With a client roster that reads like a Who’s Who of the home business, Roberts has accrued numerous design accolades, including several Store of the Year Awards. He is devoted to helping clients, in every consumer segment, maximize profits through innovative design solutions. He specializes in whole store retail packages from branding to fixtures and his projects reflect his client-focused mission to influence consumers to buy more, more often. For more information, please visit http://www.mrobertdesign.com.

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