The HFA Webinar Series is available to our members (and non-members for a fee) to provide you with information and insights on how to grow and run your business more efficiently. Can’t make it? View it later! We upload all of the webinars in the member center, accessible anytime, on-demand!



June 2017

June 28, 2017 – 11 AM -12 PM PDT

Use Your Words: Leveraging Customer Conversations to Enhance Your Content Marketing 

No one believes your brochures, banner ads or billboards. What people trust are words straight from your customers’ mouths. From keywords, online reviews, and conversations taking place across social media, it’s easier than ever to listen to what your fans, haters and ambassadors are saying. Learn how to identify your different types of customers online; explore ways you can incorporate user-generated content into marketing campaigns; and understand the realities in making customer reviews an effective part of your brand’s marketing strategy.


Marisa Peacock, The Strategic Peacock

Marisa Peacock is the founder and chief strategist for The Strategic Peacock. As a social business strategist and marketing consultant, Marisa helps organizations create and implement online strategies that appropriately target the right audience with the right information using the right media.

Additionally, Marisa is also an adjunct faculty member at Maryland Institute College of Art (MICA), West Virginia University’s Reed College of Media, and Brandeis University’s Rabb School of Professional Studies.

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July 2017

July 12, 2017 – 11 AM -12 PM PDT

Get More Juice Out of the Same Lemons, Re-invent Your Showroom

Many furniture stores are getting creative with their retail space. Developing distressed real estate into affordable premises, converting backrooms and warehouses into retail, high cubing to maximize ROI and so much more. Martin Roberts will use real-world examples to show how he’s helped retailers rebrand, redesign, and remerchandise to help maximize their return on investment. Find out how you can use these same tactics and get great results. 


Martin Roberts

As a pioneer in retail design, in addition to more than four decades of worldwide design work with marquee brands like Barnes & Noble, Cartier, Procter and Gamble and Carmax, Martin Roberts turned his focus on the home furnishings industry. Today, as head of Connecticut-based Martin Roberts Design—he is responsible for the look of leading furniture brands and independent home furnishing stores across the U.S., Canada and Caribbean. Indeed, last year alone, the firm designed the look of more than one million square feet of home and appliance stores in six countries. With a client roster that reads like a Who’s Who of the home business, Roberts has accrued numerous design accolades, including several Store of the Year Awards. He is devoted to helping clients, in every consumer segment, maximize profits through innovative design solutions. He specializes in whole store retail packages from branding to fixtures and his projects reflect his client-focused mission to influence consumers to buy more, more often. For more information, please visit http://www.mrobertdesign.com.

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July 26, 2017 – 11 AM -12 PM PDT

The Making of a Furniture Salesperson

You may have a beautiful store, in a great location, with a superior merchandising lineup, do a great job in marketing your business but without the best possible sales team you will never achieve your potential. This webinar will provide you with significant guidance to mitigate variances in the performance of your salespeople and develop the best possible sales team. During this session, you will discover:
• What makes one salesperson succeed while other fail?
• What is the magic profile for a strong salesperson in our industry?
• Where do I find my best candidates? 
• What should I be doing to attract the best candidate? • How do I increase the probability that my salespeople succeed? • How do I ensure that I have the right number of salespeople?
• How do I increase the probability that my salespeople succeed? • How do I ensure that I have the right number of salespeople?
• How do I ensure that I have the right number of salespeople?


Joe Milevsky

Calling on his more than 40 years of industry experience, Joe has helped hundreds of clients improve the performance of their companies and profit as a result of their business relationships with JRM. Before establishing JRM in 2001, Joe held various executive positions with several of the strongest retailers in our industry.

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August 2017

August 9, 2017 – 11 AM -12 PM PDT

Google It & Be First Online

Did you know there are 56,128 Google searches every second? Google is the world’s most popular search engine, and it’s where your next potential customer is starting their shopping process today. If you use Google to look up your top brands and products, does your store show up at the top? If you are not visible first, you’re giving away customers to local stores who have joined the digital marketing revolution. Now it’s your turn! In this webinar, you will gain access to:
1. How the kinds of searches customers enter change as they go through the shopping process.
2. How to implement a search engine marketing campaign to generate awareness, spur consideration and get buyers to decide to buy from you.
3. See the top 5 calls to action that get today’s shoppers to click through to your store via Google.


Tim McLain

A frequent speaker at national digital marketing events dedicated to the home goods industry, Tim McLain is the Segment Marketing Manager for Netsertive, a fast-growing digital advertising technology company and Google Premier SMB Partner specializing in driving sales opportunities to local retailers through the power of the company’s Internet marketing technology.

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August 23, 2017 – 11 AM -12 PM PDT

Managing Your Distribution Center Like a Pro

Good systems increase productivity and profitability. This webinar will present best practices to improve distribution center processes and help you to develop a system that’s easy to learn, easy to teach, and guarantees better inventory control.


Lee Rychel

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