The HFA Webinar Series is available to our members (and non-members for a fee) to provide you with information and insights on how to grow and run your business more efficiently. Can’t make it? View it later! We upload all of the webinars in the member center, accessible anytime, on-demand!



August 2017

August 9, 2017 – 11 AM -12 PM PDT

Google It & Be First Online

Did you know there are 56,128 Google searches every second? Google is the world’s most popular search engine, and it’s where your next potential customer is starting their shopping process today. If you use Google to look up your top brands and products, does your store show up at the top? If you are not visible first, you’re giving away customers to local stores who have joined the digital marketing revolution. Now it’s your turn! In this webinar, you will gain access to:
1. How the kinds of searches customers enter change as they go through the shopping process.
2. How to implement a search engine marketing campaign to generate awareness, spur consideration and get buyers to decide to buy from you.
3. See the top 5 calls to action that get today’s shoppers to click through to your store via Google.


Tim McLain

A frequent speaker at national digital marketing events dedicated to the home goods industry, Tim McLain is the Segment Marketing Manager for Netsertive, a fast-growing digital advertising technology company and Google Premier SMB Partner specializing in driving sales opportunities to local retailers through the power of the company’s Internet marketing technology.

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August 30, 2017 – 11 AM -12 PM PDT

Managing Your Distribution Center Like a Pro

Good systems increase productivity and profitability. This webinar will present best practices to improve distribution center processes and help you to develop a system that’s easy to learn, easy to teach, and guarantees better inventory control.


Lee Rychel

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September 2017

September 13, 2017 – 11 AM -12 PM PDT

Teaching vs Training: Get the Most Out of Your Sales Team

Every sale counts, so you need to make sure your sales team is ready and equipment to make the most of their opportunities. Sure, you have a training program, but is it actually training them, or just teaching them? What’s the difference? Which should you focus on? Why does it matter? This seminar is a must for all sales managers or managers that lead a team!


Mike Barlow and Todd Pressley

Directors, National Sales, Fortegra

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September 27, 2017 – 11 AM -12 PM PDT

How to Enhance Web Engagement and Conversion

By creating a connected consumer experience on your website through interactive experiences, you can actively engage online visitors, helping to turn them into showroom sales. This webinar focuses on ways to impact more clicks, more inquiries and ultimately more sales. To turn more website visitors into sales, we’ll teach you how to improve your website in six easy steps:
1. Provide unique value
2. Create better Calls to Action
3. Review and improve the online experience
4. Showcase unique experiences to arouse curiosity
5. Give “something desired” to get real visitor information
6. Make the mobile experience a priority


Scott Hill

Executive Chairman & Co-Founder of PERQ

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