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The HFA Webinar Series is available to our members (and non-members for a fee) to provide you with information and insights on how to grow and run your business more efficiently.





HFA members also have access to on-demand webinars in the MEMBER CENTER.

Upcoming Webinar:

Times Have Changed! Has Your Website Kept Pace?
Wednesday, February 8, 2017
11am-12pm PST


Internet technology expert Thomas Hawes will help you evaluate your website’s health.  Thomas will show you several valuable tools and key tests that you can use to get it performing at its peak. With the majority of consumers starting the shopping process online, having a website that is up-to-date with regard to the latest search engine changes is now more important than ever. Together, we’ll examine how consumers are shopping online, understand the latest trends, and assess your website’s Search Engine Optimization (SEO). We’ll also look ahead at two changes that were made by Google in January.  Come prepared to critically evaluate your current website and learn the appropriate changes that you should make.



Thomas Hawes, MicroD

Thomas Hawes is a 10 year veteran of web technologies with studies in Business and Computer Science at the University of North Carolina Charlotte.  His passion for everything web stems from an early age and a computer store in his hometown of Hickory, NC.  Moving to Charlotte to pursue a degree and a career, he found his fit in account management and customer relationship management at MicroD.  He fluently speaks both business and geek with the satisfaction of bringing the two together.  In his free time, Thomas loves to go hiking with his family and play the bass guitar.  His goal at MicroD is not to just manage his clients, but to make them feel like part of the family

Register Now




Still to Come

February 15- Succession Planning for the Independent Retailer – Maximizing the Value of Your Business

Whether you are going to sell your business outright or pass the business on to the next generation, it is critical that you maximize the value of your business. If you choose to pass the business on to a family member understand that less than one-third of all family businesses survive transitioning to the second generation and only one half survives the transition from the second to third generation. If you decide that selling your business outright is your best option, then how do you increase the likelihood of a sale and ensure that you get top dollar for your business? In either case the things you do to structure your business now will directly determine your success.
(Succession Planning)

February 22- Successful Email Marketing for Furniture Retailers

Hear first hand how email marketing can drive sales for retailers big and small. This webinar will discuss the fundamentals and advanced tactics of running an email campaign. You’ll find out if you’re on the right track, or missing important steps, and how to know when to get professional help. Utilize email marketing BEYOND the newsletter and announcing the next sale.

March 8- Integrate Your In-Store Experience with your Website to Benefit your Business

Today’s consumers are tech-savvy. In fact, 80% of the US population has made an online purchase. eCommerce is a large player in current retail sales and it is important for your business to stay relevant to consumers with your online presence. Your website is the virtual door front to your retail store and is often the first step of the customer shopping journey. How are you connecting your brick and mortar operations to your online presence? Learn why integrating your in-store experience with your website can benefit your business.

March 15- Vendor Chargebacks- Getting the Reimbursement Your Deserve

Most Furniture Retailers forfeit thousands of profit dollars each year by no getting reimbursed for repairing defective furniture. This webinar will provide you with systems, procedures and software that will show you how to get maximum dollars in a fair and honest method.

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