What makes a good store logo? – Part 3

Chapin Store front

Good branding communicates to customers what you stand for as a business. That branding can be communicated verbally or visually. We’re kicking off the first month of RetailerNOW’s e-weekly with a series featuring retail designer Martin Roberts, who will discuss the logos he helped recreate for four home furnishings retailers. This week Martin looks at Chapin Furniture. HFA member Chapin Furniture in Chapin, S.C. was moving to a new, bigger location and asked Roberts to design the new store and create a new logo.

“We played around with a lot of different things, but when I saw the logo with the big red chair as the “h” I knew they would love it,” said Roberts, who went even farther by framing the big red chair around the store’s main front doors.

“A logo should be memorable and this one certainly is. New York has the Statue of Liberty, Paris has the Eiffel Tower and Chapin has the big red chair. It’s clean and modern. And people now refer to the Chapin’s as the store with the big red chair.”

Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

Service Technologies_HFA Solution Partner

Service Technologies’ Service Hub software platform puts warranty claims management, delivery management, vendor chargebacks, parts

Snap Finance Logo

Snap Finance helps furniture retailers reach their full sales potential by providing financing solutions for

nfinite_HFA Solution Partner

NFINITE is a Martech company specializing in e-merchanding. We offer a turnkey solution for creating,

Service Technologies_HFA Solution Partner

Service Technologies’ Service Hub software platform puts warranty claims management, delivery management, vendor chargebacks, parts

Snap Finance Logo

Snap Finance helps furniture retailers reach their full sales potential by providing financing solutions for

nfinite_HFA Solution Partner

NFINITE is a Martech company specializing in e-merchanding. We offer a turnkey solution for creating,

Giga Cloud_HFA Partner

GigaCloud Technology is the leading online B2B solution for furniture merchandising. Our B2B marketplace provides

Genesis Credit

Genesis Credit is the Furniture Industry’s largest provider of second-look finance programs and partner to

Giga Cloud_HFA Partner

GigaCloud Technology is the leading online B2B solution for furniture merchandising. Our B2B marketplace provides

Genesis Credit

Genesis Credit is the Furniture Industry’s largest provider of second-look finance programs and partner to

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!