What makes a good store logo? – Part 3

Chapin Store front

Good branding communicates to customers what you stand for as a business. That branding can be communicated verbally or visually. We’re kicking off the first month of RetailerNOW’s e-weekly with a series featuring retail designer Martin Roberts, who will discuss the logos he helped recreate for four home furnishings retailers. This week Martin looks at Chapin Furniture. HFA member Chapin Furniture in Chapin, S.C. was moving to a new, bigger location and asked Roberts to design the new store and create a new logo.

“We played around with a lot of different things, but when I saw the logo with the big red chair as the “h” I knew they would love it,” said Roberts, who went even farther by framing the big red chair around the store’s main front doors.

“A logo should be memorable and this one certainly is. New York has the Statue of Liberty, Paris has the Eiffel Tower and Chapin has the big red chair. It’s clean and modern. And people now refer to the Chapin’s as the store with the big red chair.”

Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

American First Finance

AFF innovates ways for people to move forward in life with easier access to what

Wondersign Logo

Wondersign is a Software-as-a-Service (SaaS) company and catalog data syndication platform for home furnishings retailers

Acima_HFA Solution Partner

Acima is the only lease-to-own program that gives our 3,500+ retail partners the ability to

American First Finance

AFF innovates ways for people to move forward in life with easier access to what

Wondersign Logo

Wondersign is a Software-as-a-Service (SaaS) company and catalog data syndication platform for home furnishings retailers

Acima_HFA Solution Partner

Acima is the only lease-to-own program that gives our 3,500+ retail partners the ability to

Furniture Wizard Logo

Furniture Wizard is a powerful and easy-to-use point-of-sale system that eliminates the tedious and time-consuming

Clientbook_HFA Solution Partner

Acquiring new customers is the lifeblood of your furniture business. However, far too often customers

Furniture Wizard Logo

Furniture Wizard is a powerful and easy-to-use point-of-sale system that eliminates the tedious and time-consuming

Clientbook_HFA Solution Partner

Acquiring new customers is the lifeblood of your furniture business. However, far too often customers

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!