Immersive Experiences. Innovative Focus. Transformational Progress.

(Per San Francisco vaccination policy,
proof of full vaccination is required to attend this event.)

WELCOME
CxO Immersion Attendees!

(Per San Francisco vaccination policy,
proof of full vaccination is required to attend this event.)

NOVEMBER
1-3

Pebble Beach &
Silicon Valley

Elevate

The Future of Leadership

It’s time to elevate our industry at this immersive, invitation-only gathering of furniture leaders to discuss our industry’s future through the next decade and beyond. Starting at Pebble Beach and wrapping up in Silicon Valley, CxO Immersion will cover innovations and trends in technology, company culture and your staff.

Join the most successful Top 100 CEOs during the last night of HFA’s annual CEO Summit. Pick the minds of the furniture retail giants at the top of their game.

This experience is designed to challenge you. It’s creating a lifetime of learning, inspiring, growing, collaborating, and creating authentic bonds with your circle of peers.

Explores real-world disruption from today’s technological innovations. Gain a competitive advantage with what you’ll learn from the smartest minds in Silicon Valley.

Not only will you help guide the future of our industry, but you’ll have the chance to see how that future can be reimagined for long-term sustainability.

DAY 1

TUESDAY, NOVEMBER 1
Arrival day
Attendees will fly into Monterey Airport & Uber to Pebble Beach where you’ll be able to join us for a round of golf, spa session or cocktail before checking into your room.
6:30pm
Cocktail mixer on Pebble Beach’s most beautiful and picturesque patio.
7:30pm
Dinner with the CEOs from the Top 100 furniture retailers.

DAY 2

WEDNESDAY, NOVEMBER 2
7:30am
Round table Brunch with Leaders: Learn from your peers, industry leaders and Top 100 CEOs in interactive discussions – A favorite amongst last year’s attendees.
8:00-11:30am
Solution Room peer round table sessions with rotating topics in the Pebble Beach Room.
  • Table 1: Top 100 CEOs open dialogue
  • Table 2: Customer Experience-Where technology meets brick and mortar
  • Table 3: Digital Shopping Trends and Data
11:30am
Check out of Pebble Beach and bus up to San Jose to check out the newest retail tech being incubated in this panel (Shark Tank like) experience.
12:15pm
Leave Pebble Beach and head to Silicon Valley
2:30-5:30pm
Innovative Retail tour with Hero Digital (download guide book)
6:00pm
Dinner

Day 3

THURSDAY, NOVEMBER 3
8:00am-5:00pm
Prepare for a full day in Silicon Valley with stops at 3-4 tech companies that will open up their doors to share information about innovation, leadership, retail, consumer trends and the consumer experience.
6:00pm
Depart Silicon Valley
6:15pm-8:00pm
Dinner
8:15pm-9:30pm
VR Experience

ELEVATE

FORGE YOUR FUTURE
8:30-10:00am
The takeaways and camaraderie from this once-in-a-lifetime experience will be invaluable as you transform your business models, innovate, and ideate within your new circle of peers. CxO Immersion is truly where the future begins!t
11:00am-12:30pm
Tour of Model No: 3D Printed Furniture and Sustainability. Conclusion of CxO Immersion event.
Departure
Schedule your flights to leave from Oakland, CA.

Meet the team

Your CxO Steering Committee

Amber Levitz

Sam Levitz Furniture

Andrew Koenig

City Furniture

Dorian Sims

Stacey's Furniture

Elizabeth Miskelly

Miskelly Furniture

Jared Simon

Simon's Furniture

Kyle Johansen

HOM Furniture

Mitchell Stiles

Badcock Home Furniture

Rachel Tronstein

Gardner-White Furniture

Seth Goldberg

Raymour and Flanigan

Sponsored By