HFA @ Las Vegas Market

DATE

July 28 – August 1, 2024

LOCATION

HFA Resource Center, Showroom B1050

The Home Furnishings Association’s Resource Center is located at #B1050 and is filled with opportunities to learn how to grow your business, for HFA members and non-members alike. Drop in for a cup of coffee, or snacks, and meet with our Showroom Exhibitors, who are experts in their field ready to help solve your pain points and offer discounts and specials to HFA members, like member-only Synchrony consumer financing rates and more! Network with like-minded peers, and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market.

HFA RESOURCE CENTER HOURS

Breakfast                             7:45am – 10:00am
Coffee                                  7:45pm – 4:00pm
Sat. 1/27                             11:00am-5:00pm
 
Sun. 1/28 – Tues. 1/30      8:00am-6:00pm
 
Wed. 1/31                            8:00am-12:00pm
 
Thurs. 2/1                            CLOSED
 

Free Seminars

Full List Of SEMINARs To Come!

HFA MARKET SEMINAR SERIES

Our showroom is filled with opportunities to learn how to grow your business. Meet us at the HFA Resource Center and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market.

Click on each day below to see each daily list of seminars you won’t want to miss!

Sunday, January 28

9:00 am – 10:00 am  Add to Calendar

Create a Successful D2C Strategy Program in Retail Furniture

Scott Chorna, GigaCloud Technology and Kasper Fopp, Wondersign

Discover all the essential steps retailers must take to establish a lucrative direct-to-consumer (D2C) sales channel. Boost your sales and expand your customer base with an effective D2C strategy. Get concrete answers to all your burning questions on how to set up this game-changing program from scratch.

10:30 am – 11:30 am  Add to Calendar

HFA Sales Academy Workshop: Turning Salespeople into Superstars

Rob Ball, HFA Sales Academy

As a retail leader, it is important to have a sales team that is knowledgeable, motivated, and driven.  In this interactive session, you will learn methods and strategies for motivating sales reps to exceed expectations while providing them with feedback and tips for continued growth. With these tactics in practice, you’ll have a well-motivated team driving customers toward higher conversation rates.

11:45 am – 12:45 pm  Add to Calendar

Create Personalized and Effective Marketing Campaigns DIFFERENT Than Everyone Else

Darrell Dahlberg, Orbit Interactive

What was the process behind conceiving that campaign idea? Join us for an interactive session where we unlock your creative potential to craft personalized, innovative, and impactful marketing campaigns. Embrace the opportunity to brainstorm unique ideas that set you apart from the crowd, as we explore strategies to break free from the ordinary.

1:00 pm – 2:00 pm  Add to Calendar

Secret Marketing Tricks No One’s Told You

Eric Grindley, Esquire Advertising

Unlock the hidden secrets to turbocharge your marketing on Google Search, social media platforms, and the web! Join Eric Grindley, CEO and Founder of Esquire Advertising, as he shares insider marketing tips and tricks that any retailer can easily implement. Don’t miss out on this game-changing opportunity for success.

2:30 pm – 3:30 pm  Add to Calendar

How to Use AI in Your Advertising & Marketing

Richard Harris, Orbit Interactive

Discover how AI can revolutionize your advertising strategies, reduce costs, and drive fresh traffic to your furniture store. Join us for an insightful seminar where we’ll delve into practical applications, success stories, and the latest AI tools to supercharge your marketing efforts. Don’t miss this opportunity to stay ahead in the competitive world of furniture retail!

4:00 pm – 5:00 pm  Add to Calendar

The Best Furniture Buyers Do These Five Things

Dan Jablons, The Retail Smart Guys

Buying for retail takes work. There is a lot to analyze, a lot to watch, and a lot to do! In this informative seminar, Dan Jablons of Retail Smart Guys will reveal what the best buyers in the industry do to improve sales, create more cash, grab market share, and increase profitability.

Monday, January 29

9:00 am – 10:00 am  Add to Calendar

Warehouse Operational Improvements: Free, Low Cost, and Fast ROI

Billy Lindler, USSI

This session will provide free, low-cost, and fast ROI improvement opportunities for your Furniture Retail Warehouse Operations. Many furniture retailers still need to grapple with pandemic supply chain issues, including long lead times, lack of warehouse storage space, labor recruitment and retention, and saleable mix. You will learn improvement strategies for your warehouse operations, many of which can be achieved with zero or low cost, while others have a remarkable ROI. 

10:30 am – 11:30 am  Add to Calendar

Use Performance Metrics and Improve Your Furniture Retail Business

David McMahon, PerformNOW

Join David McMahon as he reveals the essential performance metrics that drive success in the furniture retail industry. Discover how to leverage these metrics to optimize your team and systems. From sales and marketing to inventory and profitability, gain valuable insights into proven practices and processes that will transform your furniture retail operations.

1:00 pm – 2:00 pm  Add to Calendar

Build a Successful Team: Take Care of Them and They Will Take Care of Your Customers

Lorri Kelley, Lorri Kelley Advisors

Successful teams create profitable and long-lasting customers. Unfortunately, achieving this success is easier said than done: from hiring and training to inspiring and developing your team, there are multiple components that need to come together in order for your business to be successful. Lorri will share tips and strategies that can help create an environment where everyone feels supported, appreciated, and motivated perfectly balancing customer service with profits.

2:30 pm – 3:30 pm  Add to Calendar

Measuring Customer Experience: Are You Living up to Your Mission?

Jonathan Schulman, CeXperentia

If your mission statement includes the words “Customer Experience,” how can you be certain that you are truly delivering on that promise? Discover the strategies employed by top retailers, both big and small, to provide an exceptional customer experience, and learn how to effectively measure its success.

4:00 pm – 5:00 pm  Add to Calendar

How To Turn Your Shoppers Into Buyers, and Buyers Into Loyal Clients

Ryan Blumenthal, Clientbook

Out of all the people who come into your store, how many buy? What do you do with those shoppers who leave without buying? If you’re not following up with them, you’re missing out on hundreds of shoppers a year who need that extra push. Discover how to revolutionize your furniture store’s customer retention strategy with easy follow-ups, automated reminders, personalized wish lists, and more. Turn shoppers into buyers and buyers into lifelong customers

Tuesday, January 30

9:00 am – 10:00 am  Add to Calendar

Improve Cash Flow and Profitability with an In-House Financing Program

Ronny Bensimon, Infinity Advantage

Discover the key to increased profitability for furniture retailers. The number of outside finance companies that want to finance your customer’s purchases has jumped dramatically over the past few years because it’s profitable! An In-house financing program can be a new profit center for retailers. Learn how to successfully initiate an in-house financing program and differentiate your store, create customer loyalty, and provide you with great marketing data.

 

10:30 am – 11:30 am  Add to Calendar

From Data to Strategy: Building a Precise Media Plan

Darrell Dahlberg, Orbit Interactive

If we know WHO we are targeting, it makes the WHERE we are targeting that much easier. In this presentation, let’s break down the data from foot traffic, visitor journey, Up/Down Zip Codes, Past Customers, Neighborhoods, and customer databases. Build a media plan based on what you know and not what you guess.

 

1:00 pm – 2:00 pm  Add to Calendar

Unlock the Power of Google Maps for Your Retail Business

Joshua Rivera, SEO Company Santa Monica

Creating effective signals in Google Maps is crucial for a seamless user experience.  Learn to create effective signals for a smoother customer navigation experience. Discover the importance of accurate location data and clear labels. Use color-coded icons and intuitive cues for easy navigation. We will help you improve Google Maps and make it your trusted navigation ally. Join us to elevate your mapping skills today!

 

2:30 pm – 3:30 pm  Add to Calendar

Navigating Retail Store Strategic Decisions

Julius Feinblum, Julius M. Feinblum Real Estate, Inc.

Join Julius Feinblum of Julius M. Feinblum Real Estate, Inc. for a vital session on making strategic choices for your retail presence. Explore current growth trends and demographic highlights to inform your decisions on relocating, expanding, or closing your store. Gain valuable insights to navigate the retail landscape effectively. Don’t miss this opportunity to make informed choices for your business’s future.

 

4:00 pm – 5:00 pm  Add to Calendar

Retail Resilience: Retail Strategies for Thriving Amidst Change

Vincent Mendez and Stacy Hafliger, ProtectAll OWL University

Explore how retail stores can not only survive but thrive amidst the challenges and disruptions in today’s dynamic marketplace. Gain valuable insights from industry leaders and discover innovative strategies for adapting to change. From embracing sales training and leadership development to elevating customer experiences, we’ll decode the keys to success. Don’t miss this opportunity to equip yourself with actionable takeaways and learn from experts who’ve mastered the art of resilience in the retail world.

Showroom Exhibitors

Our exhibitors are experts in the furniture retailing industry and are here to help you streamline your businesses, drive more store traffic, and help you grow revenue. See the full list of exhibitors and their services below and be sure to stop by during market for market specials and to find out how they can help improve your business.

LVM HFA Resource Center Map

Full List Of Exhibitors To Come!

Exhibitors noted with an asterisk are offering Market Specials!

Financing

HFA Solution Partner Progressive Leasing, LLC, is the largest and longest-tenured virtual lease-to-own provider in the United States. The company’s mission is to provide simple and affordable purchase options for credit-challenged consumers. Since the company’s founding in 1999, the NO CREDIT NEEDED lease-to-own option from Progressive Leasing has helped millions of customers with imperfect credit.

Rock Finance offers no-credit-check financing for your customers’ home furnishings purchases.

HFA Solution Partner Acima is the only lease-to-own program that gives our 3,500+ retail partners the ability to choose between an on-site representative or a virtual approval platform. Plus, we deliver best-in-class service, seven days a week, so you can stay focused on your business and your customers.

HFA Solution Partner Snap Finance helps furniture retailers reach their full sales potential by providing financing solutions for credit-challenged customers. Whether you’re in-store, online, or both, we have a secondary financing solution for your business.

HFA Solution Partner American First Finance products and programs give customers more buying power. They have developed proprietary technology, bank and capital partnerships, infrastructure, and compliance standards which enable them to provide access to more financial service options.

HFA Solution Partner Okinus is a fast and friendly lease-purchase program provider that offers instant approvals with no credit needed. We provide much-needed options to consumers who really need them. Our approvals help good people bring home what they want when they need it – with no embarrassment of rejection or long waits for approvals.

MARKET SPECIAL:
For every demo completed at LVMKT participants will be entered for a chance to take home AirPod Pro, Beats Fit Pro, or a gift card for $200.

Koalafi’s tech-powered payment plans are comprehensive and flexible, delivering more conversions at higher amounts.

HFA Solution Partner Trekstone Financial offers the lowest credit card processing rates and top-of-the-line customer service.

HFA Solution Partner Synchrony offers you access to exclusive HFA low everyday rates, monthly buy-down specials, and volume rebates! Their tailored credit card programs engage your customers where they shop: in-store, online, or via mobile.

MARKET SPECIAL:
Dealer Rate:
 2.49% 12 Months WPDI
Promo Dates: Feb. 1-29, 2024
Final Funding Date: Apr. 30, 2024

Must stop by the booth and be an HFA member to qualify.

POINT-OF-SALE

PROFITsystems’ flagship product, RETAILvantage, is the #1 choice of furniture retailers. It provides the most comprehensive suite of retail furniture software for inventory management, point of sale, distribution management, accounting, business analytics, and customer relationship management in the industry. PROFITsystems has helped over 700 retailers improve productivity and increase profits.

HFA Solution Partner Oracle | NetSuite is a software company that has developed an industry-leading cloud-based business management platform used by more than 34,000 fast-growing organizations across the globe. That platform consists of a suite of applications that help Retail companies run their business, analyze business performance in real-time and drive major efficiency gains and cost savings.

HFA Solution Partner Furniture Wizard Furniture Wizard is a powerful and easy-to-use point-of-sale system that eliminates the tedious and time-consuming tasks associated with a store’s daily operations. From ordering to inventory to delivery and everything in between, this software streamlines every point on the sales journey. It makes everyday tasks like tagging the sales floor, resolving customer service issues, and keeping track of special orders a breeze.

HFA Solution Partner STORIS’ fully integrated suite includes Point of Sale, Mobile POS, Customer Experience Management, eCommerce Solutions, Inventory Control, Supply Chain Management, Merchandising, Business Intelligence, Accounting, and more. Our dedication to product development and consistent leadership delivers a distinct competitive advantage to our furniture retaiers.

eRetail Systems offers a Point-of-Sale solution that allows your staff to process payments on the sales floor without leaving the customer unattended. 

HFA Solution Partner Myriad Software continues to lead software innovation for home furnishing retailers, providing solutions to hundreds of retailers across North America. Their mobile platform, PointCentric, introduces a comprehensive web-based, touch navigation software considered among the most advanced Retail Management Systems in the industry.

MARKETING/WEBSITES/CUSTOMER EXPERIENCE TECHNOLOGY

HFA Solution Partner Esquire Advertising offers a hyper-targeted digital advertising service focused on identifying high-value consumers with unparalleled accuracy. Our proprietary technology eliminates fraud from digital advertising and provides 1:1 attribution reporting based on household addresses. Our unique Market Analytics Dashboard gives our partners the power to understand consumer behaviors and market trends in their stores and their competitors.

MARKET SPECIAL:
Get your first month free of Esquire’s new product, UnMasked, when you sign up at LV Market! Stop by to learn more.

HFA Solution Partner Orbit Interactive provides direct access to Streaming TV, Pre-roll, YouTube, Social Media Ads, Geo-fence Technology, and even voice recognition technology that delivers ads based on recent conversations around smart speakers and smartphones.

MARKET SPECIAL:
Swing by our booth for a complimentary competitor and store traffic analysis, designed to boost your furniture store’s marketing and advertising.

3 Keys is a brand gifting and customer loyalty consultancy that helps brands and retailers boost engagement, traffic, and sales by creating turnkey gifting programs.

When you need to deliver a powerful, effective visual or audio message, ACA can make it happen. No project is too big or too small. Whether it’s TV and radio advertising, corporate or on-line videos, or even 3-D animation you need, ACA can get it done on time and within budget.

HFA Solution Partner Renaissance is spearheading the furniture industry’s digital transformation via RenCommerce, our virtual business platform – a cloud-based ecosystem of digital tools and services designed to help you manage, market, and grow your business like never before.

MARKET SPECIAL:
Enter to win 1 FREE year POS with Renaissance, including set up fee Retailer needs to come visit us in the HFA resource center and see a demo of our POS system in order to enter the drawing
*does not include migration of data

Furniture.com helps your customers find retailers all in one place. They can find exactly what they need, in-store or online, and get inspiration on the latest trends & styles.

HFA Solution Partner Podium helps businesses modernize the way they interact with customers along their buying journey by providing a suite of messaging tools to help drive scalable growth.

MARKET SPECIAL:
Visit Podium for a demo of our new products and enter to win a solo stove! Don’t forget HFA members get a special discount when you sign up!

Treackwell.ai (formerly DoorCounts) helps you connect to customers, get real-time sales results, and analyze your foot traffic on any device, from anywhere.

PRODUCTS/SERVICES/CONSULTING

SSI provides technology for retailers and manufacturers to track physical shopper-product engagements on EVERY mattress SKU, including time and duration, to know which marketing campaigns are driving traffic to your brand, including which merchandising and sales processes are converting into sales. This is referred to as 4M technology – to improve ROI in your Marketing, Merchandising, Management, and Margins. KNOW WHAT YOU DON’T KNOW about your Brick-and-Mortar (mattress) traffic. 

ADL is the leading anti-hate organization in the world. Founded in 1913, its timeless mission is “to stop the defamation of the Jewish people and to secure justice and fair treatment to all.” Today, ADL continues to fight all forms of antisemitism and bias, using innovation and partnerships to drive impact. A global leader in combating antisemitism, countering extremism and battling bigotry wherever and whenever it happens, ADL works to protect democracy and ensure a just and inclusive society for all.

Offer your customers amazing trips and vacation packages as part of any store promotion.

HFA has been serving the home furnishings industry for over 100 years. Its members can access tools and resources to help you and your company thrive. Join us for networking events, education opportunities, business solutions, business savings, and advocacy. As how we can be of service to you!

HFA Sales Academy offers a plan for success for every sales associate in the furniture industry. Our formula is designed to get your furniture into more homes! HFA Sales Academy offers the most extensive furniture sales training curriculum on the web today. You simply can’t afford NOT to have it! Our digital courses are easily accessible 24/7 via our online sales learning platform and have been specifically designed for the furniture industry.

The Mattress Recycling Council (MRC) is a nonprofit organization formed by the mattress industry to operate recycling programs in states that have passed mattress recycling laws.

Service Lamp Corporation has been a family-owned and operated lighting distributor since 1976. Service Lamp is large enough to service national accounts but maintains a personal level of service for even the smallest account. At Service Lamp, the Accent is on Service.

HFA Solution Partner Profitability Consulting Group is a full-service consultancy focusing exclusively on helping retailers in the home furnishings industry. We have worked with approximately 800 stores over the last 20 years showing retailers how to make dramatic improvements in profitability, cash flow, sales growth, and quality of life. Our clients include Top 100 retailers as well as small individual stores.

MARKET SPECIAL:
20% off a comprehensive profitability analysis booked at market.

American Homestead Furniture (AHF) is a family-owned home furnishings manufacturer with over ten years of experience bringing quality furniture to market at the best prices.

Our program offers a range of benefits tailored to the unique needs of interior designers, providing professionals in the home space with discounts and services that make their jobs easier, more convenient, and less expensive.

IHFRA is the association for furniture representatives and works with retail businesses and other associations, such as the Home Furnishings Association, for the betterment of the home furnishings industry.

PerformNOW’s Complete CRM is your one-stop shop for managing business interactions with customers, clients, and sales prospects. This starts with robust contact records which have the ability to record any custom data about your contacts, extending out to lead scoring, workflows, and other essential features that will assist the entire team in targeting the appropriate contacts at the right time.

MARKET SPECIAL:
Customer eXperience Management & Workflow Management Software – $1000 Off. Performance Groups (Sales and Operations Managers Groups): Initiation fee waived.

INSURANCE/WARRANTIES/PROTECTION

HFA Healthcare Solutions is designed exclusively for members of the Home Furnishings Association to provide owner-operators and employees peace of mind for the customized healthcare plans they deserve while saving money.

Guardsman Offers quality protection plans, streamlined claims submission, and the best customer service professionals in the business.

MARKET SPECIAL:
10% off the new Bamboo and Ice Mattress protectors. Special $1200 pricing on large cabinet display fully loaded with Guardsman products.

HFA Solution Partner Montage Furniture Services is a provider of furniture protection plans delivered via traditional pooled risk programs, self-insured programs, and captive / reinsurance programs. Montage also provides customized and privatized, outsourced post-delivery customer service delivered via the manufacturer warranty, a furniture dealer accommodation, or paid for directly by the consumer.

WAREHOUSE/LOGISTICS

HFA Solution Partner – Service Technologies Service Hub software platform puts warranty claims management, delivery management, vendor chargebacks, parts ordering, scheduling/routing, service transparency, and increased customer communications into one single solution for furniture retailers.

DispatchTrack’s delivery platform is designed to help retailers optimize routes, track their deliveries from a single dashboard, gain real-time visibility, and cut carbon emissions. Fast deployment, constant cloud-based updates, and end-to-end functionality give you the tools to optimize the last mile and exceed customers’ expectations.

Check out photos from LAST MARKET!