
Market Seminars On Demand

During each High Point and Las Vegas Furniture Market the Home Furnishings Association’s Resource Center offers free seminars where market-goers can learn from the brightest minds in retail. Now, these sessions have been recorded and are made available to members only in case you weren’t able to catch all of our seminars during your market visit.
We hope you find them informative and helpful for your business!
Las Vegas Market - Summer 2023
Las Vegas Market 2023
Transform your store’s success by reaching a wider audience! Don’t miss out on the opportunity to attract more customers like the ones who have already shopped with you. Take your sales to the next level with insider tips on the latest digital marketing techniques, including “Custom Audience Targeting” and “Lookalike Targeting”. By attending this session, you will upgrade your digital marketing game and watch your revenue soar!
Presented by Cameron May, Conquest Digital Marketing
Are you looking for more meaningful and consistent social media results? Stop being the best-kept secret and start operating your social media with a plan. In this session, you’ll gain clarity on the real reasons why your social media does or doesn’t work, and how to connect with your audience and generate sales with the easy Daily 5 Process (post meaningful content in 5 minutes a day). You’ll adapt how you currently think about social media and leave with the actual framework you need to confidently commit to making a change to your strategy.
Presented by Crystal Vilkaitis, Crystal Media
Do you know what your customers think about your store? Not having a clear and intentional Customer Experience program is like throwing money down the drain. It’s no coincidence that the most successful businesses have excellent Net Promoter Scores. These companies understand the importance of keeping their customers satisfied in order to increase their profits. Join us to discover proven strategies for uncovering the voice of your customer and building a loyal fan base.
Presented by Jonathan Schulman, CeXperentia
Consumers are engaging with your brand digitally. How are you converting those digital engagements into in-store customers? And once they’re do you provide experiences that beat your competitors and generate repeat business? In this session, you’ll learn how other businesses are achieving a higher close rate, more traffic, and larger average sales. Come see how the combination of technology, integration, automation, and people performance can lead to long-term, essential business growth.
Presented by David McMahon, PerformNOW Inc.
The current state of marketing is in constant flux – Cable and TV viewership is waning, online privacy has transformed, and social media evolves minute by minute. It’s an ever-changing landscape, and adaptability is key. What’s on the horizon for Traditional and Digital marketing? Where should businesses focus their efforts to stay ahead of the curve? The future may be uncertain, but by attending this session we will help you prepare.
Presented by Richard Harris, Orbit Interactive
The world of streaming TV is expanding rapidly, with a host of new channels and buying options. But how do you know if it’s the right fit for you? Whether you buy traditional TV or cable and how do you measure success in this new era of CTV advertising? Discover the inner workings of streaming TV, how it’s measured, and effective ways to make the switch from traditional TV. Whether streaming TV makes sense for everyone is up for debate, but with this guide, you’ll have the tools to make an informed decision.
Presented by Richard Harris, Orbit Interactive
Are your inventory management struggles draining your profits? It’s time to think outside the box with supplier-fulfilled retailing. In this session, we will dive into this groundbreaking business model that takes inventory and direct fulfillment off your plate and puts it squarely in the hands of your suppliers. You’ll learn all about the incredible benefits of this approach, allowing you to focus on what you do best: driving the traffic and converting those sales. Don’t miss out on this game-changing opportunity to streamline your processes and see your profits soar.
Presented by Iman Schrock, Gigacloud Technology
In this economy, who doesn’t want some extra cash? But how can you get more cash out of your business? In this session, you will learn 3 strategies that you can adjust in your business to help you free up significant dollars and improve your cash flow. So, whether you’re a seasoned entrepreneur or a startup just getting off the ground, these adjustments are sure to be game-changers for your bottom line. Don’t miss out on the chance to make your business boom!
Presented by Dan Jablons, Retail Smart Guys
We will discuss the benefits of utilizing various technologies to streamline and manage customer interactions in the retail industry. With the right tools, retailers can enhance the customer experience, increase customer satisfaction and loyalty, and maintain a positive brand image. Attendees will gain insights into how to leverage technology to streamline their customer interactions, increase operational efficiency, and stay competitive in the retail market.
Presented by Russ Reynolds, FormPiper
Bridging the gap between clicks and bricks is often a challenging road for many local retailers. With a focus on in-person experiences, local retailers can overlook the importance of an online presence, showing up in search results, and even modernizing payment options. Join us in this free webinar while we delve into five key areas that can help you connect your online and offline retail customer experiences to drive more sales for your local retail business.
Presented by Logan Taylor, Podium
It’s no secret that the retail sales environment has evolved drastically over the last 10 years. As our business needs, our customer demands, and our employee expectations change, we must also ensure our training programs shift to meet the needs of our business and the people in it! In this session, we will explore the intersection of a traditional sales training program and the modern sales experience while sharing simple ways to reignite your team’s passion for learning.
Presented by Matt Pridemore, HFA Sales Academy
Your online presence is crucial to reach today’s Omnicommerce shoppers. However, with so many different components to keep updated, it can be easy to make mistakes that could hurt your sales. In this presentation, we’ll cover four common pitfalls that retailers often face and offer practical tips for avoiding them. By improving your eCommerce website, you can provide a much better experience for your customers, boost your SEO, and drive more sales. Don’t miss out on this opportunity to take your online presence to the next level!
Presented by Kasper Fopp, Wondersign
Are you tired of struggling to increase your sales? Imagine boosting your sales by 30% with just three simple steps. Join our seminar and learn how to optimize your conversion percentage, average sale, and increase traffic to your store. These three methods are proven to help you grow your business consistently month after month. Don’t fall behind the competition, top-performing stores have already adopted this approach and are seeing huge profits.
Presented by Rob Ball, HFA Sales Academy
We will look at the past, present, and future of streaming television advertising. We’ll explore how retailers can use it to their advantage to acquire customers, increase market share and grow their businesses – all while gaining an insight into its benefits & challenges. By learning groundbreaking techniques for targeting audiences online with ads that captivate potential buyers across different platforms – attendees are sure to leave feeling empowered as they navigate this ever-changing field!
Presented by Eric Grindley, Esquire Advertising
Times are tough, but that doesn’t mean you can’t find new furniture target customers. In this video, we’ll share some tips on targeting new customers in an economic downturn. By following these simple steps, you can maintain and even grow your business! Presented by Chip West, Vericast.
High Point Market - Spring 2023
High Point Market 2023
Inventory management of your home furnishings products is key to the success of any business. In this video, we discuss some inventory management strategies that will help you keep your stock levels under control and improve your bottom line. Learn more about inventory management for home furnishings retailers.
Presented by Brian Dodge, Tools2Win.
Looking for ways to improve furniture warehouse operations? In this informative video, we will discuss different methods for improving furniture warehouse operations that are free, low cost, and have a fast ROI. Watch now to learn more!
Presented by Billy Lindler, USSI.
There’s a gap between the furniture consumer’s shopping experience and buying. Watch this video to learn more about how to use your customer’s shopping experience data to close the sale.
Presented by Mark Braun, STORIS.
In this video, you will learn how artificial intelligence is changing furniture store customer experience for the better. You’ll see how AI can help your business understand and predict customer behavior, making providing a great customer experience easier.
Presented by Jonathan Schulman, CeXperentia.
Looking to stay ahead of the curve in marketing this year? Check out these top 10 marketing strategies for success in 2023! From traditional, digital, and internal media, these tips will help you stay ahead of the competition and reach your target audience.
Presented by Richard Harris, Orbit Interactive.
Are you looking for ways to increase your furniture sales? Check out this video for small steps that can equal massive sales increases for your furniture sales team!
Presented by Rob Ball, HFA Sales Academy.
Furniture Sales growth is essential to any business, but it can be difficult to achieve when your marketing budget is tight. In this video, we’ll share three ways you can increase furniture sales without spending more money on marketing.
Presented by Kasper Fopp, Wondersign.
As a home furnishings retailer, it’s important to stay up-to-date on the latest digital marketing trends. In this video, we cover four of the most effective trends that will make your store stand out from the competition.
Presented by Fredy Wright, Conquest Digital Solutions.
Are you looking for a way to reach your target audience for furniture sales? Streaming furniture advertising may be the perfect solution for you. In this video, we discuss the benefits of streaming furniture advertising and how it can help you connect with your target consumers.
Presented by Eric Grindley, Esquire Advertising.
Jerry Epperson of Mann, Armistead & Epperson gives an overview of the state of the home furnishings industry. He covers production forecasts, import/export trends, and what to expect in the coming year.
Presented by Jerry Epperson, Mann, Armistead & Epperson.
In a digital age, change is the only constant. How can your business keep up? By embracing change and evolution in your digital customer experience for furniture sales. Watch this video to learn more!
Presented by Ted Gular, Renaissance.
Furniture Sales growth is essential to any business, but it can be difficult to achieve when your marketing budget is tight. In this video, we’ll share three ways to increase furniture sales without spending more money on marketing. Presented by Ryan Blumenthal, Clientbook.
Sales training is one of the most important keys to success in any business. Watch this video to learn some tips and techniques that can help your furniture sales team succeed. Presented by Vincent Mendez and Stacy Hafliger, ProtectAll.
Are you looking for ways to increase your business’s sales productivity? In this video, we offer four tips that can help you boost your sales output and close more deals. Watch now to learn more! Presented by David McMahon, PerformNow, Inc.
Times are tough, but that doesn’t mean you can’t find new furniture target customers. In this video, we’ll share some tips on targeting new customers in an economic downturn. By following these simple steps, you can maintain and even grow your business! Presented by Chip West, Vericast.
Are you having trouble understanding your furniture target customers? Do you know how to reach them effectively? Watch this video and learn more about your target customers, including their online and in-store behavior. You’ll also find out how to connect with them. Presented by Richard Harris, Orbit Interactive.