HFA @ Las Vegas Market


July 29-August 2, 2023


HFA Resource Center, Showroom B1050

The Home Furnishings Association’s Resource Center is located at #B1050 and is filled with opportunities to learn how to grow your business, for HFA members and non-members alike. Drop in for a cup of coffee, or snacks, and meet with our Showroom Exhibitors, who are experts in their field ready to help solve your pain points and offer discounts and specials to HFA members, like member-only Synchrony consumer financing rates and more! Network with like-minded peers, and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market.


8:00am – 5:00pm      On-Site Barista Serving Coffee Daily 
8:00am – 10:00am    Breakfast Served Daily
11:00am-5:00pm         Sat. 7/29
8:00am-6:00pm           Sun. 7/30 – Tues. 8/1
8:00am-12:00pm         Wed. 8/2
CLOSED                         Thurs. 8/3

Free Seminars


Our showroom is filled with opportunities to learn how to grow your business. Meet us at the HFA Resource Center and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market. Click on each day below to see each daily list of seminars you won’t want to miss!

Sunday, July 30

9:00 am – 10:00 am

Drive Profits with Customer Experience Strategies

Jonathan Schulman, CeXperentia

Do you know what your customers think about your store? Not having a clear and intentional Customer Experience program is like throwing money down the drain. It’s no coincidence that the most successful businesses have excellent Net Promoter Scores. These companies understand the importance of keeping their customers satisfied in order to increase their profits. Join us to discover proven strategies for uncovering the voice of your customer and building a loyal fan base. 
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10:30 am – 12:00 pm

Increase Your Sales by 30% in 3 Easy Steps

Rob Ball, HFA Sales Academy

Tired of struggling to increase your sales? Imagine boosting your sales by 30% with just three simple steps. Learn how to optimize your conversion percentage, average sale, and increase traffic to your store. These three methods are proven to help you grow your business month after month. Don’t fall behind the competition, top-performing stores have already adopted this approach and are seeing huge profits. 

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1:00 pm – 2:00 pm

Lead Management Practices that Drive Traffic and Sales

David McMahon, PerformNOW, Inc.

Consumers are engaging with your brand digitally. How are you converting those digital engagements into in-store customers and providing experiences that generate repeat business? Learn how other businesses are achieving a higher close rate, more traffic, and larger average sales. Come see how the combination of automation, and people performance can lead to long-term business growth.

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2:30 pm – 3:30 pm

Unlock the Power of Social Media to Generate Sales

Crystal Vilkaitis, Crystal Media

Are you looking for more meaningful and consistent social media results? Stop being the best-kept secret and start operating your social media with a plan. In this session, you’ll gain clarity on the real reasons why your social media does or doesn’t work, and how to connect with your audience and generate sales with the easy Daily 5 Process (post meaningful content in 5 minutes a day). You’ll adapt how you currently think about social media and leave with the actual framework you need to commit confidently to making a change to your strategy. 

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4:00 pm – 5:00 pm

Reach Your Target Audience With Streaming Advertising

Eric Grindley, Esquire Advertising

We will look at the past, present, and future of streaming television advertising. We’ll explore how retailers can use it to their advantage to acquire customers, increase market share and grow their businesses – all while gaining an insight into its benefits & challenges. By learning groundbreaking techniques for targeting audiences online with ads that captivate potential buyers across different platforms – attendees are sure to leave feeling empowered as they navigate this ever-changing field!

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Monday, July 31

9:00 am – 10:00 am

Lookalike Targeting: Double Your Reach with New Digital Marketing Techniques

Cameron May, Conquest Digital Marketing

Transform your store’s success by reaching a wider audience! Don’t miss out on the opportunity to attract more customers like the ones who have already shopped with you. Take your sales to the next level with insider tips on the latest digital marketing techniques, including “Custom Audience Targeting” and “Lookalike Targeting”. By attending this session, you will upgrade your digital marketing game and watch your revenue soar!

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10:30 am – 11:30 am

Discover the Game-Changing Benefits of Supplier Fulfilled Retailing

Iman Schrock, Gigacloud Technology

Are your inventory management struggles draining your profits? It’s time to think outside the box with supplier-fulfilled retailing.  In this session, we will dive into this groundbreaking business model that takes inventory and direct fulfillment off your plate and puts it squarely in the hands of your suppliers. You’ll learn all about the incredible benefits of this approach, allowing you to focus on what you do best: driving the traffic and converting those sales. Don’t miss out on this game-changing opportunity to streamline your processes and see your profits soar.

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1:00 pm – 2:00 pm

Bridging the Gaps Between Bricks and Clicks Customer Experience

Logan Taylor, Podium

Bridging the gap between clicks and bricks is often a challenging road for many local retailers. With a focus on in-person experiences, local retailers can overlook the importance of an online presence, showing up in search results, and even modernizing payment options. Join us in this free webinar while we delve into five key areas that can help you connect your online and offline retail customer experiences to drive more sales for your local retail business.

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2:30 pm – 3:30 pm

The State of Marketing: What’s Coming Next

Richard Harris, Orbit Interactive

The current state of marketing is in constant flux – Cable and TV viewership is waning, online privacy has transformed, and social media evolves minute by minute. It’s an ever-changing landscape, and adaptability is key. What’s on the horizon for Traditional and Digital marketing? Where should businesses focus their efforts to stay ahead of the curve? The future may be uncertain, but by attending this session we will help you prepare.

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4:00 pm – 5:00 pm

Take Control of your Inbound Supply Chain

Jenni Kimpel, J.B. Hunt Final Mile Delivery

Are you a retailer looking to manage inbound freight better?  Taking control of your inbound supply chain is key to reducing costs, improving customer service levels, and streamlining operations.  Our seminar will show you how to better understand your options and effectively manage costs.  You’ll understand the different methods available when it comes to transporting goods so there are no surprises down the road.

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Tuesday, August 1

9:00 am – 10:00 am

Sales Training for Today’s World of Retail

Vincent Mendez & Stacy Hafliger, ProtectAll by GBS Enterprises

It’s no secret that the retail sales environment has evolved drastically over the last 10 years. As our business needs, our customer demands and our employee expectations change, we must also ensure our training programs shift to meet the needs of our business and the people in it! In this session, we will explore the intersection of a traditional sales training program and the modern sales experience while sharing simple ways to reignite your team’s passion for learning.

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10:30 am – 11:30 am

How to Avoid 4 Common Pitfalls in Your Ecommerce Website

Kasper Fopp, Wondersign

Your online presence is crucial to reach today’s Omnicommerce shoppers. However, with so many different components to keep updated, it can be easy to make mistakes that could hurt your sales. In this presentation, we’ll cover four common pitfalls that retailers often face and offer practical tips for avoiding them. By improving your eCommerce website, you can provide a much better experience for your customers, boost your SEO, and drive more sales. Don’t miss out on this opportunity to take your online presence to the next level!

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1:00 pm – 2:00 pm

3 Business Strategies to Drive Cash Flow

Dan Jablons, Retail Smart Guys

In this economy, who doesn’t want some extra cash? But how can you get more cash out of your business? In this session, you will learn 3 strategies that you can adjust in your business to help you free up significant dollars and improve your cash flow. So, whether you’re a seasoned entrepreneur or a startup just getting off the ground, these adjustments are sure to be game-changers for your bottom line. Don’t miss out on the chance to make your business boom!

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2:30 pm – 3:30 pm

Revolutionizing Retail: How Technology Can Enhance the Customer Experience

Russ Reynolds, FormPiper

We will discuss the benefits of utilizing various technologies to streamline and manage customer interactions in the retail industry. With the right tools, retailers can enhance the customer experience, increase customer satisfaction and loyalty, and maintain a positive brand image. Attendees will gain insights into how to leverage technology to streamline their customer interactions, increase operational efficiency, and stay competitive in the retail market.

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4:00 pm – 5:00 pm

Hulu, YouTube TV, Netflix how to buy CTV Advertising

Richard Harris, Orbit Interactive

The world of streaming TV is expanding rapidly, with a host of new channels and buying options. But how do you know if it’s the right fit for you? Whether you buy traditional TV or cable and how do you measure success in this new era of CTV advertising? Discover the inner workings of streaming TV, how it’s measured, and effective ways to make the switch from traditional TV. Whether streaming TV makes sense for everyone is up for debate, but with this guide, you’ll have the tools to make an informed decision.

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Showroom Exhibitors

Our exhibitors are experts in the furniture retailing industry and are here to help you streamline your businesses, drive more store traffic, and help you grow revenue. See the full list of exhibitors and their services below and be sure to stop by during market for market specials and to find out how they can help improve your business.

LVM HFA Resource Center Map


HFA Solution Partner Progressive Leasing, LLC, is the largest and longest-tenured virtual lease-to-own provider in the United States. The company’s mission is to provide simple and affordable purchase options for credit-challenged consumers. Since the company’s founding in 1999, the NO CREDIT NEEDED lease-to-own option from Progressive Leasing has helped millions of customers with imperfect credit.

HFA Solution Partner Acima is the only lease-to-own program that gives our 3,500+ retail partners the ability to choose between an on-site representative or a virtual approval platform. Plus, we deliver best-in-class service, seven days a week, so you can stay focused on your business and your customers.

HFA Solution Partner Snap Finance helps furniture retailers reach their full sales potential by providing financing solutions for credit-challenged customers. Whether you’re in-store, online, or both, we have a secondary financing solution for your business.

HFA Solution Partner American First Finance products and programs give customers more buying power. They have developed proprietary technology, bank and capital partnerships, infrastructure, and compliance standards which enable them to provide access to more financial service options.

HFA Solution Partner Okinus is a fast and friendly lease-purchase program provider that offers instant approvals with no credit needed. We provide much-needed options to consumers who really need them. Our approvals help good people bring home what they want when they need it – with no embarrassment of rejection or long waits for approvals.

Koalafi’s tech-powered payment plans are comprehensive and flexible, delivering more conversions at higher amounts.

HFA Solution Partner Trekstone Financial offers the lowest credit card processing rates and top-of-the-line customer service.

HFA Solution Partner Synchrony offers you access to exclusive HFA low everyday rates, monthly buy-down specials, and volume rebates! Their tailored credit card programs engage your customers where they shop: in-store, online, or via mobile.

Dealer Rate:
 1.99% 12 Months WPDI
Promo Dates: Aug 15 – Sept 17
Final Funding Date: Oct 31
Must stop by the booth and be an HFA member to qualify.


PROFITsystems’ flagship product, RETAILvantage, is the #1 choice of furniture retailers. It provides the most comprehensive suite of retail furniture software for inventory management, point of sale, distribution management, accounting, business analytics, and customer relationship management in the industry. PROFITsystems has helped over 700 retailers improve productivity and increase profits.

HFA Solution Partner Oracle | NetSuite is a software company that has developed an industry-leading cloud-based business management platform used by more than 34,000 fast-growing organizations across the globe. That platform consists of a suite of applications that help Retail companies run their business, analyze business performance in real-time and drive major efficiency gains and cost savings.

HFA Solution Partner Furniture Wizard Furniture Wizard is a powerful and easy-to-use point-of-sale system that eliminates the tedious and time-consuming tasks associated with a store’s daily operations. From ordering to inventory to delivery and everything in between, this software streamlines every point on the sales journey. It makes everyday tasks like tagging the sales floor, resolving customer service issues, and keeping track of special orders a breeze.

HFA Solution Partner STORIS’ fully integrated suite includes Point of Sale, Mobile POS, Customer Experience Management, eCommerce Solutions, Inventory Control, Supply Chain Management, Merchandising, Business Intelligence, Accounting, and more. Our dedication to product development and consistent leadership delivers a distinct competitive advantage to our furniture retaiers.

eRetail Systems offers a Point-of-Sale solution that allows your staff to process payments on the sales floor without leaving the customer unattended. 

HFA Solution Partner Myriad Software continues to lead software innovation for home furnishing retailers, providing solutions to hundreds of retailers across North America. Their mobile platform, PointCentric, introduces a comprehensive web-based, touch navigation software considered among the most advanced Retail Management Systems in the industry.


Mail America works behind the scenes to empower your direct mail program. They respect the sensitive nature of the agency/client relationship and give you new formats, ideas, and additional tools to improve response rates.

HFA Solution Partner Esquire Advertising offers a hyper-targeted digital advertising service focused on identifying high-value consumers with unparalleled accuracy. Our proprietary technology eliminates fraud from digital advertising and provides 1:1 attribution reporting based on household addresses. Our unique Market Analytics Dashboard gives our partners the power to understand consumer behaviors and market trends in their stores and their competitors.

MicroD, Inc. provides website and ecommerce solutions, digital marketing, product visualization, and catalog data to help retailers achieve revenue growth.

HFA Solution Partner Clientbook is a platform and mobile app that facilitates easy client management by furniture sales associates. By using Clientbook, retailers gain visibility and control over the customer experience, resulting in more store visits, better sales conversion rates, and higher average dollar sales.

HFA Solution Partner Orbit Interactive provides direct access to Streaming TV, Pre-roll, YouTube, Social Media Ads, Geo-fence Technology, and even voice recognition technology that delivers ads based on recent conversations around smart speakers and smartphones. 

When you need to deliver a powerful, effective visual or audio message, ACA can make it happen. No project is too big or too small. Whether it’s TV and radio advertising, corporate or on-line videos, or even 3-D animation you need, ACA can get it done on time and within budget.

HFA Solution Partner Renaissance is spearheading the furniture industry’s digital transformation via RenCommerce, our virtual business platform – a cloud-based ecosystem of digital tools and services designed to help you manage, market, and grow your business like never before.

Kenect helps businesses by offering tools for retailers to text customers, generate online reviews, gather leads from their website, video chat, and collect payments.

HFA Solution Partner Podium helps businesses modernize the way they interact with customers along their buying journey by providing a suite of messaging tools to help drive scalable growth.


HFA Solution Partner GigaCloud Technology is the leading online B2B solution for furniture merchandising. Our B2B marketplace provides resellers (Buyers) and suppliers (Sellers) an environment to transact, supported by our robust global supply chain network. Whether your furniture factory is in Vermont or Vietnam, we can pick up at the factory door and deliver it to the customer in one easy-to-use platform.

HFA Sales Academy offers a plan for success for every sales associate in the furniture industry. Our formula is designed to get your furniture into more homes! HFA Sales Academy offers the most extensive furniture sales training curriculum on the web today. You simply can’t afford NOT to have it! Our digital courses are easily accessible 24/7 via our online sales learning platform and have been specifically designed for the furniture industry.

Era Nouveau offers premium quality products ranging from Traditional to Casual Contemporary. All Era Nouveau products are BENCH MADE by teams of two or three craftsmen.  

The Mattress Recycling Council (MRC) is a nonprofit organization formed by the mattress industry to operate recycling programs in states that have passed mattress recycling laws.

Service Lamp Corporation has been a family-owned and operated lighting distributor since 1976. Service Lamp is large enough to service national accounts but maintains a personal level of service for even the smallest account. At Service Lamp, the Accent is on Service.

HFA Solution Partner Profitability Consulting Group is a full-service consultancy focusing exclusively on helping retailers in the home furnishings industry. We have worked with approximately 800 stores over the last 20 years showing retailers how to make dramatic improvements in profitability, cash flow, sales growth, and quality of life. Our clients include Top 100 retailers as well as small individual stores.

DoorCounts is a cloud-based management platform that allows retailers to always know what’s happening on their sales floor. With DoorCounts, retailers can real-time sales queuing for their staff, instantly see the results of every sales associate’s interaction with a customer and acquire important contact information for every customer who walks into their stores.

With over 30 years of experience in the home furnishings and retail industry, ClearanceRoom.com is the marketplace where retailers showcase clearance inventory where customers across the country to find, buy and receive furniture through our white glove delivery service from your showroom to your customers’ room.

PerformNOW’s Complete CRM is your one-stop shop for managing business interactions with customers, clients, and sales prospects. This starts with robust contact records which have the ability to record any custom data about your contacts, extending out to lead scoring, workflows, and other essential features that will assist the entire team in targeting the appropriate contacts at the right time.


HFA Healthcare Solutions is designed exclusively for members of the Home Furnishings Association to provide owner-operators and employees peace of mind for the customized healthcare plans they deserve while saving money.

Guardsman Offers quality protection plans, streamlined claims submission, and the best customer service professionals in the business.

HFA Solution Partner Arthur J. Gallagher is a global leader in insurance, risk management, and consulting services. For more than 90 years, we’ve listened and learned. Helped businesses grow. Communities thrive. And people prosper. And for the next 90, we’ll be doing the same. Helping you face your future with confidence.

HFA Solution Partner Montage Furniture Services is a provider of furniture protection plans delivered via traditional pooled risk programs, self-insured programs, and captive / reinsurance programs. Montage also provides customized and privatized, outsourced post-delivery customer service delivered via the manufacturer warranty, a furniture dealer accommodation, or paid for directly by the consumer.


DispatchTrack’s delivery platform is designed to help retailers optimize routes, track their deliveries from a single dashboard, gain real-time visibility, and cut carbon emissions. Fast deployment, constant cloud-based updates, and end-to-end functionality give you the tools to optimize the last mile and exceed customers’ expectations.

Speedy Delivery LLC (SPEEDY​) is a third-party logistics (3PL) provider of warehousing, distribution, and Last Mile delivery. SPEEDY provides innovative logistics solutions, and is committed to its mission: “Not Just Last Mile—The Extra Mile”​.

Check out photos from LAST MARKET!