HFA @ Las Vegas Market


July 27 – 31, 2024


HFA Resource Center, Showroom B1050

The Home Furnishings Association’s Resource Center is located at #B1050 and is filled with opportunities to learn how to grow your business, for HFA members and non-members alike. Drop in for a cup of coffee, or snacks, and meet with our Showroom Exhibitors, who are experts in their field ready to help solve your pain points and offer discounts and specials to HFA members, like member-only Synchrony consumer financing rates and more! Network with like-minded peers, and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market.


Sat. 7/27
Showroom Open                  11:00am – 5:00pm
Coffee                                    8:00am – 11:00am
Sun. 7/28 – Tues. 7/30
Showroom Open                  8:00am – 5:00pm
Coffee                                   8:00am – 4:00pm
Breakfast                              8:00am – 10:00am
Wed. 7/31
Showroom Open                   9:00am – 12:00pm
Coffee                                   9:00am – 11:00am
Thurs. 8/1                             CLOSED

Free Seminars

Full List Of SEMINARs To Come!


Our showroom is filled with opportunities to learn how to grow your business. Meet us at the HFA Resource Center and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market.

Click on each day below to see each daily list of seminars you won’t want to miss!

Sunday, July 28

9:30 am – 10:30 am Add to Calendar

Furniture Sales Process: Close Deals and Exceed Sales Goals

Matt Pridemore, HFA Sales Academy

Help your sales team sharpen your furniture sales skills! This strategy session will equip you with proven strategies to build rapport, understand customer needs, present furniture effectively, overcome objections, and confidently close deals. Help your team be top performers and drive furniture sales success.

11:00 am – 12:00 pm  Add to Calendar

HFA Sales Academy Workshop: Turning Salespeople into Superstars

Rob Ball, HFA Sales Academy

As a retail leader, it is important to have a sales team that is knowledgeable, motivated, and driven.  In this interactive session, you will learn methods and strategies for motivating sales reps to exceed expectations while providing them with feedback and tips for continued growth. With these tactics in practice, you’ll have a well-motivated team driving customers toward higher conversation rates.

1:00 pm – 2:00 pm  Add to Calendar

The Best Furniture Buyers Do These Five Things

Dan Jablons, The Retail Smart Guys

Buying for furniture retail takes work. There is a lot to analyze, a lot to watch, and a lot to do! In this informative seminar, Dan Jablons of Retail Smart Guys will reveal what the best buyers in the industry do to improve sales, create more cash, grab market share, and increase profitability.

2:30 pm – 3:30 pm  Add to Calendar

Architecting a Brand: An Innovative Road Map

Rob Edgerly, American Homestead Furniture

Branding is a cornerstone in developing and maintaining a successful business. Effective branding paints a clear picture of who you are for the customer. Today, more than ever, we are bombarded with apps, links, and new ways to market products and services. It can be overwhelming! Join us for an engaging session to boost your confidence and equip you with the tool kit to build successful brands and marketing strategies.

4:00 pm – 5:00 pm  Add to Calendar

The Speed to Lead Race: Lead Conversion and Customer Loyalty Strategies

Isaac Hernandez, Podium

Don’t miss out on potential customers – 98% go with the first business to respond! Learn how to transform your business with lead consolidation, quick conversions, and some loyalty strategies to keep customers coming back. We will share best practices, customer stories, and actionable insights you can apply to your business.

Monday, July 29
9:00 am – 10:00 am  Add to Calendar
Mastering Sales Excellence in Furniture Retail
Russ Reynolds, FormPiper
Learn how to train your sales team to effectively engage with potential customers, handle objections, and take advantage of upselling opportunities. By refining your sales processes, improving customer satisfaction, and achieving extraordinary success in the competitive furniture industry, you will discover powerful strategies for increasing sales and driving revenue growth.

10:30 am – 11:30 am  Add to Calendar
Insider Sales Strategies from Leading Furniture Retailers
David McMahon, PerformNOW
Unlock the secrets of proven sales strategies in furniture retail with David McMahon, PerformNOW, who runs eight furniture performance groups and consults with stores worldwide. You’ll learn actionable insights to drive growth from successful furniture stores of all sizes.

1:00 pm – 2:00 pm  Add to Calendar
Brandfluence: Leveraging Branding for Revenue Growth
Taylor Shanklin, Barlele
This insightful seminar explores the dynamic interplay between robust branding strategies and sustainable revenue generation. Learn how crafting a compelling brand identity enhances market presence and drives long-term financial stability. Join us as we uncover key strategies for leveraging branding to cultivate enduring revenue streams and ensure business resilience.

2:30 pm – 3:30 pm  Add to Calendar
How to Use AI in Your Advertising & Marketing
Darrell Dahlberg, Orbit Interactive
Discover how AI can revolutionize your advertising strategies, reduce costs, and drive fresh traffic to your furniture store. Join us for an insightful seminar where we’ll delve into practical applications, success stories, and the latest AI tools to supercharge your marketing efforts. Don’t miss this opportunity to stay ahead in the competitive world of furniture retail!

4:00 pm – 5:00 pm  Add to Calendar
Uncover Customer Insights to Fuel Business Growth
Jonathan Schulman, Medallia
What if you could read your customers’ minds to find out what they think of your store and the service you offer? We’ll dive deeply into new metrics businesses use to gaze deep into the crystal ball and gain the insights you need to move the needle. You’ll learn how to make data-driven decisions to drive growth and enhance customer satisfaction.
Tuesday, July 30
9:00 am – 10:00 am  Add to Calendar
Maximizing Your Media Plan During Election Season
Chip West, Vericast
Get ready for the upcoming political election frenzy! With advertising spending on US elections expected to reach $16B this year, home furnishings retailers must strategize to maintain their market share. Learn how to navigate consumer shopping behaviors during this turbulent time and optimize your media plan to reach furniture customers effectively. Join us for valuable insights on connecting with today’s in-market consumers.

10:30 am – 11:30 am  Add to Calendar
Harnessing AI: The Retailer’s Guide to Smarter Workflows and Boosted Productivity
Jake Meyer, Pistachio
Discover practical ways AI can enhance your work and streamline tasks. Embrace AI as a tool to eliminate tedious job functions and focus on what you truly enjoy. Find out how retailers and designers can leverage AI for a more efficient workflow and better productivity.

1:00 pm – 2:00 pm  Add to Calendar
Digital Market Focus Points with Google Business Profile
Joshua Rivera, SEO Company Santa Monica
Learn how optimizing Google Business Profile (GBP) elevates visibility and trust with accurate business information. Discover strategies to engage local audiences through GBP’s features like posts, photos, and reviews, fostering loyalty and brand advocacy. Dive deep into leveraging GBP’s insights for refining SEO strategies, leading to higher rankings and organic traffic. Explore social media and email marketing integration for a cohesive brand experience, driving conversions and revenue.

2:30 pm – 3:30 pm  Add to Calendar
Understanding The Shopping Patterns of the Credit-Challenged Customer
Rob Brown, Snap Finance
New research looks closely at furniture shoppers facing credit challenges, examining how their behaviors and needs differ from those with good credit. Gain insights into their furniture shopping journey and understand their priorities when selecting where and what to purchase. Lastly, discover how to equip your business with the right tools and approach to effectively meet the needs of this valuable consumer group.

4:00 pm – 5:00 pm  Add to Calendar
Sustainable Slumber: Elevating Engagement and Sales with Organic Mattresses
Barry Cik, Naturepedic.com
This seminar delves into effective strategies for attracting new clientele through sustainable sleep solutions. Learn how to leverage the growing demand for eco-friendly products to drive sales and cultivate a loyal customer base. Join us to explore innovative marketing techniques and practical tips for navigating the competitive landscape of organic bedding.

Showroom Exhibitors

Our exhibitors are experts in the furniture retailing industry and are here to help you streamline your businesses, drive more store traffic, and help you grow revenue. See the full list of exhibitors and their services below and be sure to stop by during market for market specials and to find out how they can help improve your business.

LVM HFA Resource Center Map

Full List Of Exhibitors To Come!

Exhibitors noted with an asterisk are offering Market Specials!

SHOWROOM Exhibitors


HFA Solution Partner Synchrony offers you access to exclusive HFA low everyday rates, monthly buy-down specials, and volume rebates! Their tailored credit card programs engage your customers where they shop: in-store, online, or via mobile.

Market Special: Enroll with Synchrony at Las Vegas Market and receive a pair of Apple AirPods. New Synchrony merchants will also receive a $300 Visa Prepaid Card by mail when they complete new dealer training and submit 3 credit card applications within 90 days of enrollment.

HFA Solution Partner Acima is the only lease-to-own program that gives our 3,500+ retail partners the ability to choose between an on-site representative or a virtual approval platform. Plus, we deliver best-in-class service, seven days a week, so you can stay focused on your business and your customers.

HFA Solution Partner American First Finance products and programs give customers more buying power. They have developed proprietary technology, bank and capital partnerships, infrastructure, and compliance standards which enable them to provide access to more financial service options.

HFA Solution Partner Betterpay provides payment solutions to help you grow through accurate, transparent pricing that reduces your costs and distractions. You maximize your profit and growth through Betterpay tools and payment solutions that manage your consumer credit card payments, all free from the hidden fees or cumbersome terms our competitors use to erode your profits.

Market Special: Receive free Valor Terminal placements as a new customer. Must be an HFA member. Offer expires 8/31/24.

Koalafi’s tech-powered payment plans are comprehensive and flexible, delivering more conversions at higher amounts.

HFA Solution Partner Okinus is a fast and friendly lease-purchase program provider that offers instant approvals with no credit needed. We provide much-needed options to consumers who really need them. Our approvals help good people bring home what they want when they need it – with no embarrassment of rejection or long waits for approvals.

HFA Solution Partner Progressive Leasing, LLC, is the largest and longest-tenured virtual lease-to-own provider in the United States. The company’s mission is to provide simple and affordable purchase options for credit-challenged consumers. Since the company’s founding in 1999, the NO CREDIT NEEDED lease-to-own option from Progressive Leasing has helped millions of customers with imperfect credit.

HFA Solution Partner Snap Finance provides secondary financing solutions for credit-challenged customers both in-store and online. You receive an efficient financing system that is as transparent as possible and has served more than three million consumers. Snap looks beyond credit scores to empower people of all credit types while enabling retailers to close more sales.

Market Special: Enjoy 0% fees as a new customer. Must be an HFA member. Subject to approval. New customers only. Offer expires 8/31/24.

HFA Solution Partner Trekstone Financial offers the lowest credit card processing rates, free placement equipment and top-of-the-line customer service. You enjoy personalized account service not available from larger organizations, including customized rates, free equipment, higher risk account approvals, and no contracts.

Market Special: Receive a $150 Visa Gift Card for each new account. Subject to activation. New customers only. Offer expires 8/31/24.

Schedule a meeting


eRetail Systems offers a Point-of-Sale solution that allows your staff to process payments on the sales floor without leaving the customer unattended. 

HFA Solution Partner Furniture Wizard Furniture Wizard’s Software is a retail management system that provides inventory management and an easy-to-use POS for your store. You shift your business focus from reactive to proactive and join thousands of retailers who have experienced the magic of Furniture Wizard’s business insights and impactful analysis.

Market Special: Waive all upgrade fees when you join Furniture Wizard in the cloud. New customers only. Offer expires 8/31/24.

HFA Solution Partner Myriad Software PointCentric is a web-based POS and Inventory Management system and one of the most advanced Retail Management Systems in the industry. You gain the power of real-time Inventory Visibility, Integrated Shopping Cart, Product Customization, Clean and Attractive Design, Full Mobile Accessibility, Easy Set-Up and Training, Accounts Receivable, Accounts Payables & Banking, Reports, Forms and Notes.

Market Special: Only $80 per user/month with a $2,500 setup fee as a new customer. New customers only. Offer expires 8/31/24.

HFA Solution Partner Oracle | NetSuite offers a platform to help retailers run their business, analyze performance, drive efficiency gains, and reduce costs. You can become one of the more than 38,000 fast-growing organizations across the globe already using our cloud-based platform.

Market Special: Enjoy up to 47% off NetSuite and a 2-year 5% price cap as an HFA member and a new customer. New customers only.  Must be an HFA member. Offer expires 8/31/24.

Schedule a meeting

HFA Solution Partner STORIS offers POS, Customer Experience Management, eCommerce, Inventory Control, Supply Chain Management, BI, Accounting, and more. You are served by our team which is driven to produce tangible results for our retailers. STORIS consistently introduces new enhancement-rich releases and pertinent technology solutions to meet evolving market demands.

Market Special: Receive a free module and 10% off implementation as a new customer. Must be an HFA member. Offer expires 8/31/24.


ACA delivers powerful visual and audio messages through television ads, radio ads, corporate videos, web videos, and 3D animation. You receive full creative support from creative conceptualization to completion using the latest audio recording and video editing equipment and software to generate advertising that stands apart and gets results.

Market Special: Receive a free digital asset package worth $399 with any commerical order. Offer expires 8/31/24.

HFA Solution Partner Esquire Advertising Esquire Advertising offers hyper-targeted digital advertising service that accurately identifies high-value consumers. You enjoy reduced digital advertising fraud, attribution reporting based on household addresses, and a dashboard that helps you understand market trends, competitor actions, store trends, and consumer behaviors.

Market Special: Receive a free Market and Business Analysis. No purchase necessary. Offer expires 8/31/24.

Schedule a meeting

Furnituredealer.net is the internet business partner for an exclusive group of more than 100 leading full-service local furniture retailers. We build, manage, and host our clients’ websites, publish their online digital product catalogs, and work closely with them to attract and serve consumers both online and in-store. We are not just a company, we are a community and a shopping network.

HFA Solution Partner Orbit Interactive is a full-service digital marketing agency specializing in Google Ads, Meta, Streaming TV, and more, tailored for retailers. You receive cost-effective and data-driven advertising strategies that are focused on measurable results and informed by 15 years of experience and over 12,000 digital campaigns.

Market Special: Get a free competitor and store traffic analysis. No purchase necessary. Offer expires 8/31/24.

Schedule a meeting

HFA Solution Partner Podium helps you attract more leads, convert them faster, and keep customers coming back with our all-in-one platform, powered by AI. Your text campaigns, chatbots, and online reviews are easy and impactful–and now all turbocharged with the power of Artificial Intelligence.

Market Special: Receive a free month of Podium as a new customer. New customers only. Offer expires 8/31/24.

HFA Solution Partner Renaissance is a digital platform provider offering robust website, point of sale, and kiosk solutions & comprehensive marketing services. You gain access to 50+ top-tier product catalogs with a website subscription, plus a digital kiosk solution with unlimited user licenses and access to an extensive library of marketing material at no additional cost.

Market Special: Get three months free when you pay for nine as a new customer. New website customers and HFA Members only. Setup fee required. Offer expires 8/31/24.

Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR.


3 Keys is a brand gifting and customer loyalty consultancy that helps brands and retailers boost engagement, traffic, and sales by creating turnkey gifting programs.

American Homestead Furniture offers exclusive retail-tested best-selling upholstery and case goods made from quality components. You expand your offering with custom pieces, curated truckloads, unlimited mix-ability containers, and DTC deliveries. Plus, enjoy a fully-stocked U.S. warehouse, customizable concierge level FOB program, and LTL and Direct to your Customers Door services.

Market Special: Save 5% on new orders. Payment terms met and initiation complete. Offer expires 8/31/24.

Schedule a meeting

Our program offers a range of benefits tailored to the unique needs of interior designers, providing professionals in the home space with discounts and services that make their jobs easier, more convenient, and less expensive.

HFA Solution Partner HFA Sales Academy offers an extensive furniture sales training curriculum with on-demand courses appropriate for all sales employees. You can access the largest library of proven furniture sales techniques in the world with over 22 hours of on-demand online learning, more than 200 short training videos, and important quizzes to confirm understanding.

Market Special: Receive a live virtual live training. New customers only. Offer expires 8/31/24. session as a new customer.

HFA has been serving the home furnishings industry for over 100 years. Its members can access tools and resources to help you and your company thrive. Join us for networking events, education opportunities, business solutions, business savings, and advocacy. As how we can be of service to you! You can be part of the premier organization serving and advancing the home furnishings industry for over 100 years. 

Market Special: Receive a free Apple AirTag when you join the HFA. New members only. One per company. Must visit HFA Retailer Resource Center with scanned entrance in July or August 2024. Offer expires 8/31/24.

Schedule a meeting

The mission of IHFRA is to help make individuals and businesses in the furniture industry more successful by equipping them with the resources they need to connect with others, save money, and stay up to date with industry news.

The Mattress Recycling Council (MRC) is a nonprofit organization formed by the mattress industry to operate recycling programs in states that have passed mattress recycling laws.

PerformNOW, Inc. helps furniture companies level-up and perform better than their competition. Consulting | Groups | Workflow Software. You reduce costs and automate marketing, selling, operations and service communications–all integrated with the most popular software and websites.

Market Special: Save $1,000 on PerformNOW software as a new customer. Subject to approval. New customers only. Offer expires 8/31/24.

Schedule a meeting

Profitability Consulting Group helps home furnishings retailers dramatically improve profit, cash flow, sales, and quality of life. You receive a complete profitability analysis, benchmarks that are unique to your store, and detailed formulations and tactics in order to achieve business success.

Market Special: Save 20% on your comprehensive profitability analysis. Subject to approval. New customers only. Offer expires 8/31/24.

Service Lamp Corporation is a family-owned industrial commercial lighting distributor serving retailers of all sizes with personal service. You can access a large inventory of showroom and warehouse lamps, ballasts, and fixtures at very competitive prices and serviced with pride by a family business for three generations.

Market Special: Save on PAR38 LED lamps for only $3.99 each. While supplies last. Offer expires 8/31/24.

SSI tracks time on each showroom SKU to conversion with data analytics that are real, timely, and expressive beyond just door clicks. You understand your showroom SKU performance including SKU velocity, sales process efficiency, store traffic campaign successes, and more.

Market Special: Save 20% off SmartSKUs Pilot as a new customer.


Guardsman offers quality protection plans, streamlined claims submission, and superior customer service. You enjoy peace of mind knowing your product sales are protected by a century of care knowledge and thousands of trained professionals that visit hundreds of thousands of homes every year to successfully service furniture.

Market Special: Save 10% on new Bamboo and Ice Mattress protector orders. Offer expires 8/31/24.

HFA Solution Partner HFA Healthcare Solutions is designed exclusively for members of the Home Furnishings Association to provide owner-operators and employees peace of mind for the customized healthcare plans they deserve while saving money.

HFA Solution Partner Montage Furniture Services is a provider of furniture protection plans delivered via traditional pooled risk programs, self-insured programs, and captive / reinsurance programs. Montage also provides customized and privatized, outsourced post-delivery customer service delivered via the manufacturer warranty, a furniture dealer accommodation, or paid for directly by the consumer.

TruCare was created by a team of industry service plan experts designed to cover customers for everyday unexpected failures and mishaps.
Our team provides our partners with more than 80 years of service and warranty experience and prides itself on caring for its customers. No matter how big or small, every TruCare customer will be treated with the greatest of care. Each plan is fully insured and backed by AM Best Rated insurance providing compliant and financially supported programs.

TruCare Protection provides value-added features and benefits for retailers and their customers. With “True” coverage benefits for customers and nationwide service available for repairs TruCare also provides our retail partners with Day One bottom line income without the expense of overhead or investment in physical products.

Our goal is to provide unique programs that offer exceptional value to your customers while differentiating you from your customers.


DispatchTrack’s delivery platform is designed to help retailers optimize routes, track their deliveries from a single dashboard, gain real-time visibility, and cut carbon emissions. Fast deployment, constant cloud-based updates, and end-to-end functionality give you the tools to optimize the last mile and exceed customers’ expectations.

HFA Solution Partner – Service Technologies Service Hub software platform puts warranty claims management, delivery management, vendor chargebacks, parts ordering, scheduling/routing, service transparency, and increased customer communications into one single solution for furniture retailers.

Check out photos from LAST MARKET!