DATE
January 26 – 30, 2025
LOCATION
HFA Resource Center, Showroom B1050
The Home Furnishings Association’s Resource Center is located at #B1050 and is filled with opportunities to learn how to grow your business, for HFA members and non-members alike. Drop in for a cup of coffee, or snacks, and meet with our Showroom Exhibitors, who are experts in their field ready to help solve your pain points and offer discounts and specials to HFA members, like member-only Synchrony consumer financing rates and more! Network with like-minded peers, and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market.
HFA RESOURCE CENTER HOURS
TBD
Sat. 1/25
Showroom Open 8:00am – 5:00pm
Sun. 1/26 – Tues. 1/28
Showroom Open 8:00am – 5:30pm
Coffee 8:00am – 4:00pm
Breakfast 8:00am – 10:00am
Wed. 1/29
Showroom Open 9:00am – 12:00pm
Thurs. 1/30 CLOSED
Free Seminars
Full List Of SEMINARs To Come!
HFA MARKET SEMINAR SERIES
Our showroom is filled with opportunities to learn how to grow your business. Meet us at the HFA Resource Center and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market.
Click on each day below to see each daily list of seminars you won’t want to miss!
Sunday, January 26
10:00 am – 11:00 am Add to Calendar
How To Create an Effective AI Business Strategy in 4 Steps
Isaac Hernandez, Podium
Imagine your team focusing on solving problems and delivering exceptional service—free from tedious tasks. This session will show you how to create an AI strategy that drives customers in, using digital tools to transform interactions. Learn how data and analytics provide insights into customer behavior and explore techniques to turn these insights into revenue opportunities. Discover the link between positive experiences and repeat business with real-world examples of businesses leveraging AI to enhance customer satisfaction and boost success. Gain the knowledge to create a smarter, more efficient business!
11:30 am – 12:30 pm Add to Calendar
Innovation in Customer eXperience
David McMahon, PerformNOW
Join top industry consultant and Performance Group leader David McMahon as he reveals the most effective practices used by successful retailers to drive greater customer engagement. Explore cutting-edge marketing, sales, operations, service, and CRM innovations that are transforming the home furnishings retail landscape. Plus, take advantage of a unique opportunity to participate in an open Q&A on any topic of your choice—and as a bonus, all attendees will receive a free gift from David! Don’t miss this dynamic session packed with actionable insights to elevate your business.
1:00 pm – 2:00 pm Add to Calendar
Sales Training BootCamp to Increase Sales
Rob Ball, HFA Sales Academy
Learn how to increase your sales by 30% in three simple steps! Increasing sales can be daunting, but it can be easy with the proper training and tools. In this workshop, you will learn how to increase your conversion percentage, average sale, and traffic in the door. With these three methods, you will be on your way to consistent growth each month. Top-performing stores are using this method and seeing huge wins. You could be next.
2:30 pm – 3:30 pm Add to Calendar
What is new in 2025 Advertising
Richard Harris, Orbit Interactive
The world of Advertising is always moving to meet consumers where they are. Discover how new strategies and tools can help you reach consumers, drive more customers to your store, and boost sales. Richard Harris from Orbit Interactive will reveal the latest trends and innovations in advertising for 2025.
4:00 pm – 5:00 pm Add to Calendar
Social Media Mastery: Strategies to Drive Traffic Into Your Store
Kyle Doran, R&A Marketing
Explore effective strategies for targeting and connecting with your ideal customers on Facebook, Instagram, and TikTok. Dive into the analytics tools these platforms provide to expand your reach, boost post visibility on other popular websites and apps, and grow your audience comprehensively—even beyond social media platforms—for maximum exposure.
How To Create an Effective AI Business Strategy in 4 Steps
Isaac Hernandez, Podium
Imagine your team focusing on solving problems and delivering exceptional service—free from tedious tasks. This session will show you how to create an AI strategy that drives customers in, using digital tools to transform interactions. Learn how data and analytics provide insights into customer behavior and explore techniques to turn these insights into revenue opportunities. Discover the link between positive experiences and repeat business with real-world examples of businesses leveraging AI to enhance customer satisfaction and boost success. Gain the knowledge to create a smarter, more efficient business!
11:30 am – 12:30 pm Add to Calendar
Innovation in Customer eXperience
David McMahon, PerformNOW
Join top industry consultant and Performance Group leader David McMahon as he reveals the most effective practices used by successful retailers to drive greater customer engagement. Explore cutting-edge marketing, sales, operations, service, and CRM innovations that are transforming the home furnishings retail landscape. Plus, take advantage of a unique opportunity to participate in an open Q&A on any topic of your choice—and as a bonus, all attendees will receive a free gift from David! Don’t miss this dynamic session packed with actionable insights to elevate your business.
1:00 pm – 2:00 pm Add to Calendar
Sales Training BootCamp to Increase Sales
Rob Ball, HFA Sales Academy
Learn how to increase your sales by 30% in three simple steps! Increasing sales can be daunting, but it can be easy with the proper training and tools. In this workshop, you will learn how to increase your conversion percentage, average sale, and traffic in the door. With these three methods, you will be on your way to consistent growth each month. Top-performing stores are using this method and seeing huge wins. You could be next.
2:30 pm – 3:30 pm Add to Calendar
What is new in 2025 Advertising
Richard Harris, Orbit Interactive
The world of Advertising is always moving to meet consumers where they are. Discover how new strategies and tools can help you reach consumers, drive more customers to your store, and boost sales. Richard Harris from Orbit Interactive will reveal the latest trends and innovations in advertising for 2025.
4:00 pm – 5:00 pm Add to Calendar
Social Media Mastery: Strategies to Drive Traffic Into Your Store
Kyle Doran, R&A Marketing
Explore effective strategies for targeting and connecting with your ideal customers on Facebook, Instagram, and TikTok. Dive into the analytics tools these platforms provide to expand your reach, boost post visibility on other popular websites and apps, and grow your audience comprehensively—even beyond social media platforms—for maximum exposure.
Monday, January 27
9:00 am – 10:00 am Add to Calendar
Increase Profits with The Furniture Protection Playbook
Dan Miller, Guardsman
Maximize your revenue and profit with our “Furniture Protection Plan Playbook.” Gain insights from top retailers and over a decade of industry experience. Learn effective strategies for selling protection plans, including articulating value, using implied sales, and involving your customer service and delivery teams. We’ll cover commission structures, handling claims, and untapped opportunities with mattresses and adjustable bases. Don’t miss this chance to enhance your store’s success!
10:30 am – 11:30 am Add to Calendar
How to Use AI in Your Advertising & Marketing
Darrell Dahlberg, Orbit Interactive
Discover how AI can revolutionize your advertising strategies, reduce costs, and drive fresh traffic to your furniture store. Join us for an insightful seminar where we’ll delve into practical applications, success stories, and the latest AI tools to supercharge your marketing efforts. Don’t miss this opportunity to stay ahead in the competitive world of furniture retail!
1:00 pm – 2:00 pm Add to Calendar
From Errors to Excellence: How Retailers Can Escape SEO Purgatory and Thrive
Kasper Fopp, Wondersign
Are your ads leading shoppers to 404 errors? Do your product filters truly enhance the search experience? Not all product data is created equal. Understanding how your website is fed product information can significantly impact your competitive edge in Google search results. Join us as we dive deep into SEO equity and explore why knowing the source of your product data is crucial for safeguarding your business online. Discover how to ensure your product information boosts your visibility and keeps your business thriving in a crowded digital marketplace.
2:30 pm – 3:30 pm Add to Calendar
My Inventory is Killing Me! Mastering Inventory Control
Dan Jablons, Retail Smart Guys
Struggling to keep your inventory under control? You’re not alone—many retailers face challenges with inaccurate counts, lack of real-time information, and overall inventory management. In this must-attend session, Dan Jablons from Retail Smart Guys will break down the complexities of inventory control, offering practical insights and strategies to help you regain control of this critical aspect of your business. Learn how to streamline your inventory processes, improve accuracy, and boost profitability.
4:00 pm – 5:00 pm Add to Calendar
The Future of Retail Imagery: How AI is Revolutionizing Visual Content Creation
Clarence Chui, Pyxd, Inc.
Captivating product imagery is crucial for driving online and in-store sales. We will explore how Artificial Intelligence is transforming the way retailers create and manage visual content. From automating product photography to enhancing image quality, AI-driven tools can dramatically reduce production time and costs while improving the overall customer experience. Join us to discover practical insights and real-world examples of how AI is empowering retailers to keep up with changing demands and deliver high-quality visuals effortlessly.
Increase Profits with The Furniture Protection Playbook
Dan Miller, Guardsman
Maximize your revenue and profit with our “Furniture Protection Plan Playbook.” Gain insights from top retailers and over a decade of industry experience. Learn effective strategies for selling protection plans, including articulating value, using implied sales, and involving your customer service and delivery teams. We’ll cover commission structures, handling claims, and untapped opportunities with mattresses and adjustable bases. Don’t miss this chance to enhance your store’s success!
10:30 am – 11:30 am Add to Calendar
How to Use AI in Your Advertising & Marketing
Darrell Dahlberg, Orbit Interactive
Discover how AI can revolutionize your advertising strategies, reduce costs, and drive fresh traffic to your furniture store. Join us for an insightful seminar where we’ll delve into practical applications, success stories, and the latest AI tools to supercharge your marketing efforts. Don’t miss this opportunity to stay ahead in the competitive world of furniture retail!
1:00 pm – 2:00 pm Add to Calendar
From Errors to Excellence: How Retailers Can Escape SEO Purgatory and Thrive
Kasper Fopp, Wondersign
Are your ads leading shoppers to 404 errors? Do your product filters truly enhance the search experience? Not all product data is created equal. Understanding how your website is fed product information can significantly impact your competitive edge in Google search results. Join us as we dive deep into SEO equity and explore why knowing the source of your product data is crucial for safeguarding your business online. Discover how to ensure your product information boosts your visibility and keeps your business thriving in a crowded digital marketplace.
2:30 pm – 3:30 pm Add to Calendar
My Inventory is Killing Me! Mastering Inventory Control
Dan Jablons, Retail Smart Guys
Struggling to keep your inventory under control? You’re not alone—many retailers face challenges with inaccurate counts, lack of real-time information, and overall inventory management. In this must-attend session, Dan Jablons from Retail Smart Guys will break down the complexities of inventory control, offering practical insights and strategies to help you regain control of this critical aspect of your business. Learn how to streamline your inventory processes, improve accuracy, and boost profitability.
4:00 pm – 5:00 pm Add to Calendar
The Future of Retail Imagery: How AI is Revolutionizing Visual Content Creation
Clarence Chui, Pyxd, Inc.
Captivating product imagery is crucial for driving online and in-store sales. We will explore how Artificial Intelligence is transforming the way retailers create and manage visual content. From automating product photography to enhancing image quality, AI-driven tools can dramatically reduce production time and costs while improving the overall customer experience. Join us to discover practical insights and real-world examples of how AI is empowering retailers to keep up with changing demands and deliver high-quality visuals effortlessly.
Tuesday, January 28
9:00 am – 10:00 am Add to Calendar
Re-Imagining Product Protection with AI-Driven Solutions
Ryan Hayes, Mulberry Technology
In today’s marketplace, extended warranties and furniture protection programs often frustrate customers due to low approval rates and lengthy resolution processes. This session will explore the evolving landscape of product protection and how innovative technology can enhance customer experience. Ryan Hayes from Mulberry Technology will share insights into how AI-powered claims approval systems and transparent, hassle-free coverage are setting new standards in the industry. Attendees will gain a deeper understanding of emerging trends and practical strategies for improving customer satisfaction with product protection programs.
10:30 am – 11:30 am Add to Calendar
Optimizing Logistics: The Benefits of Bi-Coastal Warehousing
Matthew J. Parrott, Deringer
Efficient logistics can make all the difference in today’s retail furnishings industry. Join us to explore how bi-coastal warehousing and logistics strategies can help you get products to market and your customers’ doors faster. Learn how reducing shipping times impacts customer satisfaction, enhances brand reputation, and boosts your bottom line. Discover practical insights into how a bi-coastal approach can streamline your operations and give your business a competitive edge in an evolving landscape.
12:00 pm – 1:00 pm Add to Calendar
Why Ignoring eCommerce Could Cost You
Richard Harris, Orbit Interactive
The shift to online shopping is accelerating, and furniture retailers can no longer afford to ignore it, no matter your size. With eCommerce growing by over 10% annually and 2026 poised to be a game-changer for the industry, now is the time to act. In this seminar, discover why embracing online sales is critical and how you can transition successfully to capture your share of this booming market. Don’t get left behind—learn how to future-proof your business today!
Re-Imagining Product Protection with AI-Driven Solutions
Ryan Hayes, Mulberry Technology
In today’s marketplace, extended warranties and furniture protection programs often frustrate customers due to low approval rates and lengthy resolution processes. This session will explore the evolving landscape of product protection and how innovative technology can enhance customer experience. Ryan Hayes from Mulberry Technology will share insights into how AI-powered claims approval systems and transparent, hassle-free coverage are setting new standards in the industry. Attendees will gain a deeper understanding of emerging trends and practical strategies for improving customer satisfaction with product protection programs.
10:30 am – 11:30 am Add to Calendar
Optimizing Logistics: The Benefits of Bi-Coastal Warehousing
Matthew J. Parrott, Deringer
Efficient logistics can make all the difference in today’s retail furnishings industry. Join us to explore how bi-coastal warehousing and logistics strategies can help you get products to market and your customers’ doors faster. Learn how reducing shipping times impacts customer satisfaction, enhances brand reputation, and boosts your bottom line. Discover practical insights into how a bi-coastal approach can streamline your operations and give your business a competitive edge in an evolving landscape.
12:00 pm – 1:00 pm Add to Calendar
Why Ignoring eCommerce Could Cost You
Richard Harris, Orbit Interactive
The shift to online shopping is accelerating, and furniture retailers can no longer afford to ignore it, no matter your size. With eCommerce growing by over 10% annually and 2026 poised to be a game-changer for the industry, now is the time to act. In this seminar, discover why embracing online sales is critical and how you can transition successfully to capture your share of this booming market. Don’t get left behind—learn how to future-proof your business today!
Showroom Exhibitors
Our exhibitors are experts in the furniture retailing industry and are here to help you streamline your businesses, drive more store traffic, and help you grow revenue. See the full list of exhibitors and their services below and be sure to stop by during market for market specials and to find out how they can help improve your business.
Full List Of Exhibitors To Come!
Exhibitors noted with an asterisk are offering Market Specials!
SHOWROOM Exhibitors
Financing
HFA Solution Partner – Synchrony offers you access to exclusive HFA low everyday rates, monthly buy-down specials, and volume rebates! Their tailored credit card programs engage your customers where they shop: in-store, online, or via mobile.
HFA Solution Partner – Acima is the only lease-to-own program that gives our 3,500+ retail partners the ability to choose between an on-site representative or a virtual approval platform. Plus, we deliver best-in-class service, seven days a week, so you can stay focused on your business and your customers.
HFA Solution Partner – American First Finance products and programs give customers more buying power. They have developed proprietary technology, bank and capital partnerships, infrastructure, and compliance standards which enable them to provide access to more financial service options.
Betterpay provides payment solutions to help you grow through accurate, transparent pricing that reduces your costs and distractions. You maximize your profit and growth through Betterpay tools and payment solutions that manage your consumer credit card payments, all free from the hidden fees or cumbersome terms our competitors use to erode your profits.
LendPro LLC offers cloud-based Software-as-a-Service (SaaS) products and platforms, empowering retailers to provide their consumers with seamless retail financing. Through a simple and secure credit application interface, LendPro’s Financing Platform enables retailers to swiftly and privately secure financing, often approving customers within seconds. With partnerships with multiple lenders, LendPro delivers a highly flexible and configurable solution tailored to meet the diverse needs of consumers and merchants alike.
HFA Solution Partner – Okinus is a fast and friendly lease-purchase program provider that offers instant approvals with no credit needed. We provide much-needed options to consumers who really need them. Our approvals help good people bring home what they want when they need it – with no embarrassment of rejection or long waits for approvals.
HFA Solution Partner – Progressive Leasing, LLC, is the largest and longest-tenured virtual lease-to-own provider in the United States. The company’s mission is to provide simple and affordable purchase options for credit-challenged consumers. Since the company’s founding in 1999, the NO CREDIT NEEDED lease-to-own option from Progressive Leasing has helped millions of customers with imperfect credit.
HFA Solution Partner – Snap Finance provides secondary financing solutions for credit-challenged customers both in-store and online. You receive an efficient financing system that is as transparent as possible and has served more than three million consumers. Snap looks beyond credit scores to empower people of all credit types while enabling retailers to close more sales.
HFA Solution Partner – Trekstone Financial offers the lowest credit card processing rates, free placement equipment and top-of-the-line customer service. You enjoy personalized account service not available from larger organizations, including customized rates, free equipment, higher risk account approvals, and no contracts.
POINT-OF-SALE
eRetail Systems offers a Point-of-Sale solution that allows your staff to process payments on the sales floor without leaving the customer unattended.
HFA Solution Partner – Furniture Wizard’s software is a retail management system that provides inventory management and an easy-to-use POS for your store. You shift your business focus from reactive to proactive and join thousands of retailers who have experienced the magic of Furniture Wizard’s business insights and impactful analysis.
HFA Solution Partner – Myriad Software PointCentric is a web-based POS and Inventory Management system and one of the most advanced Retail Management Systems in the industry. You gain the power of real-time Inventory Visibility, Integrated Shopping Cart, Product Customization, Clean and Attractive Design, Full Mobile Accessibility, Easy Set-Up and Training, Accounts Receivable, Accounts Payables & Banking, Reports, Forms and Notes.
HFA Solution Partner – STORIS offers POS, Customer Experience Management, eCommerce, Inventory Control, Supply Chain Management, BI, Accounting, and more. You are served by our team which is driven to produce tangible results for our retailers. STORIS consistently introduces new enhancement-rich releases and pertinent technology solutions to meet evolving market demands.
MARKETING/WEBSITES/CUSTOMER EXPERIENCE TECHNOLOGY
For over 50 years ACA, a full-service marketing agency, has been a trusted partner in the furniture industry, helping stores and manufacturers elevate their presence and connect with customers. With a deep understanding of market trends and consumer behavior, ACA offers tailored strategies in branding, digital marketing, print, TV, and creative design. Our experienced team is dedicated to delivering innovative solutions that drive results and growth for our clients. Let ACA help you transform your vision into reality!
HFA Solution Partner – Esquire Advertising Esquire Advertising offers hyper-targeted digital advertising service that accurately identifies high-value consumers. You enjoy reduced digital advertising fraud, attribution reporting based on household addresses, and a dashboard that helps you understand market trends, competitor actions, store trends, and consumer behaviors.
Furnituredealer.net is the internet business partner for an exclusive group of more than 100 leading full-service local furniture retailers. We build, manage, and host our clients’ websites, publish their online digital product catalogs, and work closely with them to attract and serve consumers both online and in-store. We are not just a company, we are a community and a shopping network.
HFA Solution Partner– Orbit Interactive is a full-service digital marketing agency specializing in Google Ads, Meta, Streaming TV, and more, tailored for retailers. You receive cost-effective and data-driven advertising strategies that are focused on measurable results and informed by 15 years of experience and over 12,000 digital campaigns.
HFA Solution Partner – Podium helps you attract more leads, convert them faster, and keep customers coming back with our all-in-one platform, powered by AI. Your text campaigns, chatbots, and online reviews are easy and impactful–and now all turbocharged with the power of Artificial Intelligence.
Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR.
PRODUCTS/SERVICES/CONSULTING
American Homestead Furniture offers exclusive retail-tested best-selling upholstery and case goods made from quality components. You expand your offering with custom pieces, curated truckloads, unlimited mix-ability containers, and DTC deliveries. Plus, enjoy a fully-stocked U.S. warehouse, customizable concierge level FOB program, and LTL and Direct to your Customers Door services.
HFA Solution Partner – HFA Sales Academy offers an extensive furniture sales training curriculum with on-demand courses appropriate for all sales employees. You can access the largest library of proven furniture sales techniques in the world with over 22 hours of on-demand online learning, more than 200 short training videos, and important quizzes to confirm understanding.
HFA has been serving the home furnishings industry for over 100 years. Its members can access tools and resources to help you and your company thrive. Join us for networking events, education opportunities, business solutions, business savings, and advocacy. As how we can be of service to you! You can be part of the premier organization serving and advancing the home furnishings industry for over 100 years.
The mission of IHFRA is to help make individuals and businesses in the furniture industry more successful by equipping them with the resources they need to connect with others, save money, and stay up to date with industry news.
The Mattress Recycling Council (MRC) is a nonprofit organization formed by the mattress industry to operate recycling programs in states that have passed mattress recycling laws.
Mulberry helps retailers and brands transform their warranty program to improve program profitability and customer experience drastically. We’re a technology first platform introducing transparency and ease into the warranty industry.
PerformNOW, Inc. helps furniture companies level-up and perform better than their competition. Consulting | Groups | Workflow Software. You reduce costs and automate marketing, selling, operations and service communications–all integrated with the most popular software and websites.
Profitability Consulting Group helps home furnishings retailers dramatically improve profit, cash flow, sales, and quality of life. You receive a complete profitability analysis, benchmarks that are unique to your store, and detailed formulations and tactics in order to achieve business success.
Service Lamp Corporation is a family-owned industrial commercial lighting distributor serving retailers of all sizes with personal service. You can access a large inventory of showroom and warehouse lamps, ballasts, and fixtures at very competitive prices and serviced with pride by a family business for three generations.
SSI tracks time on each showroom SKU to conversion with data analytics that are real, timely, and expressive beyond just door clicks. You understand your showroom SKU performance including SKU velocity, sales process efficiency, store traffic campaign successes, and more.
INSURANCE/WARRANTIES/PROTECTION
Guardsman offers quality protection plans, streamlined claims submission, and superior customer service. You enjoy peace of mind knowing your product sales are protected by a century of care knowledge and thousands of trained professionals that visit hundreds of thousands of homes every year to successfully service furniture.
HFA Solution Partner – HFA Healthcare Solutions is designed exclusively for members of the Home Furnishings Association to provide owner-operators and employees peace of mind for the customized healthcare plans they deserve while saving money.
HFA Solution Partner – Montage Furniture Services is a provider of furniture protection plans delivered via traditional pooled risk programs, self-insured programs, and captive / reinsurance programs. Montage also provides customized and privatized, outsourced post-delivery customer service delivered via the manufacturer warranty, a furniture dealer accommodation, or paid for directly by the consumer.
TruCare was created by a team of industry service plan experts designed to cover customers for everyday unexpected failures and mishaps.
Our team provides our partners with more than 80 years of service and warranty experience and prides itself on caring for its customers. No matter how big or small, every TruCare customer will be treated with the greatest of care. Each plan is fully insured and backed by AM Best Rated insurance providing compliant and financially supported programs.
TruCare Protection provides value-added features and benefits for retailers and their customers. With “True” coverage benefits for customers and nationwide service available for repairs TruCare also provides our retail partners with Day One bottom line income without the expense of overhead or investment in physical products.
Our goal is to provide unique programs that offer exceptional value to your customers while differentiating you from your customers.
WAREHOUSE/LOGISTICS
DispatchTrack’s delivery platform is designed to help retailers optimize routes, track their deliveries from a single dashboard, gain real-time visibility, and cut carbon emissions. Fast deployment, constant cloud-based updates, and end-to-end functionality give you the tools to optimize the last mile and exceed customers’ expectations.
HFA Solution Partner – Service Technologies’ Service Hub software platform puts warranty claims management, delivery management, vendor chargebacks, parts ordering, scheduling/routing, service transparency, and increased customer communications into one single solution for furniture retailers.
Exhibitors noted with an asterisk are offering Market Specials!
SHOWROOM Exhibitors
Financing
HFA Solution Partner – Synchrony offers you access to exclusive HFA low everyday rates, monthly buy-down specials, and volume rebates! Their tailored credit card programs engage your customers where they shop: in-store, online, or via mobile.
Market Special: Enroll with Synchrony at Las Vegas Market and receive a pair of Apple AirPods. New Synchrony merchants will also receive a $300 Visa Prepaid Card by mail when they complete new dealer training and submit 3 credit card applications within 90 days of enrollment.
HFA Solution Partner – Acima is the only lease-to-own program that gives our 3,500+ retail partners the ability to choose between an on-site representative or a virtual approval platform. Plus, we deliver best-in-class service, seven days a week, so you can stay focused on your business and your customers.
HFA Solution Partner – American First Finance products and programs give customers more buying power. They have developed proprietary technology, bank and capital partnerships, infrastructure, and compliance standards which enable them to provide access to more financial service options.
HFA Solution Partner – Betterpay provides payment solutions to help you grow through accurate, transparent pricing that reduces your costs and distractions. You maximize your profit and growth through Betterpay tools and payment solutions that manage your consumer credit card payments, all free from the hidden fees or cumbersome terms our competitors use to erode your profits.
Market Special: Receive free Valor Terminal placements as a new customer. Must be an HFA member. Offer expires 8/31/24.
Koalafi’s tech-powered payment plans are comprehensive and flexible, delivering more conversions at higher amounts.
LendPro LLC offers cloud-based Software-as-a-Service (SaaS) products and platforms, empowering retailers to provide their consumers with seamless retail financing. Through a simple and secure credit application interface, LendPro’s Financing Platform enables retailers to swiftly and privately secure financing, often approving customers within seconds. With partnerships with multiple lenders, LendPro delivers a highly flexible and configurable solution tailored to meet the diverse needs of consumers and merchants alike.
Market Special: Waived setup fees for HFA members. Offer expires 8/31/24.
HFA Solution Partner – Okinus is a fast and friendly lease-purchase program provider that offers instant approvals with no credit needed. We provide much-needed options to consumers who really need them. Our approvals help good people bring home what they want when they need it – with no embarrassment of rejection or long waits for approvals.
HFA Solution Partner – Progressive Leasing, LLC, is the largest and longest-tenured virtual lease-to-own provider in the United States. The company’s mission is to provide simple and affordable purchase options for credit-challenged consumers. Since the company’s founding in 1999, the NO CREDIT NEEDED lease-to-own option from Progressive Leasing has helped millions of customers with imperfect credit.
HFA Solution Partner – Snap Finance provides secondary financing solutions for credit-challenged customers both in-store and online. You receive an efficient financing system that is as transparent as possible and has served more than three million consumers. Snap looks beyond credit scores to empower people of all credit types while enabling retailers to close more sales.
Market Special: Enjoy 0% fees as a new customer. Must be an HFA member. Subject to approval. New customers only. Offer expires 8/31/24.
HFA Solution Partner – Trekstone Financial offers the lowest credit card processing rates, free placement equipment and top-of-the-line customer service. You enjoy personalized account service not available from larger organizations, including customized rates, free equipment, higher risk account approvals, and no contracts.
Market Special: Receive a $150 Visa Gift Card for each new account. Subject to activation. New customers only. Offer expires 8/31/24.
POINT-OF-SALE
eRetail Systems offers a Point-of-Sale solution that allows your staff to process payments on the sales floor without leaving the customer unattended.
HFA Solution Partner – Furniture Wizard Furniture Wizard’s Software is a retail management system that provides inventory management and an easy-to-use POS for your store. You shift your business focus from reactive to proactive and join thousands of retailers who have experienced the magic of Furniture Wizard’s business insights and impactful analysis.
Market Special: Waive all upgrade fees when you join Furniture Wizard in the cloud. New customers only. Offer expires 8/31/24.
HFA Solution Partner – Myriad Software PointCentric is a web-based POS and Inventory Management system and one of the most advanced Retail Management Systems in the industry. You gain the power of real-time Inventory Visibility, Integrated Shopping Cart, Product Customization, Clean and Attractive Design, Full Mobile Accessibility, Easy Set-Up and Training, Accounts Receivable, Accounts Payables & Banking, Reports, Forms and Notes.
Market Special: 20% off service fees and setup. New customers only. Offer expires 8/31/24.
HFA Solution Partner – Oracle | NetSuite offers a platform to help retailers run their business, analyze performance, drive efficiency gains, and reduce costs. You can become one of the more than 38,000 fast-growing organizations across the globe already using our cloud-based platform.
Market Special: Enjoy up to 47% off NetSuite and a 2-year 5% price cap as an HFA member and a new customer. New customers only. Must be an HFA member. Offer expires 8/31/24.
HFA Solution Partner – STORIS offers POS, Customer Experience Management, eCommerce, Inventory Control, Supply Chain Management, BI, Accounting, and more. You are served by our team which is driven to produce tangible results for our retailers. STORIS consistently introduces new enhancement-rich releases and pertinent technology solutions to meet evolving market demands.
Market Special: Receive a free module and 10% off implementation as a new customer. Must be an HFA member. Offer expires 8/31/24.
MARKETING/WEBSITES/CUSTOMER EXPERIENCE TECHNOLOGY
For over 50 years ACA, a full-service marketing agency, has been a trusted partner in the furniture industry, helping stores and manufacturers elevate their presence and connect with customers. With a deep understanding of market trends and consumer behavior, ACA offers tailored strategies in branding, digital marketing, print, TV, and creative design. Our experienced team is dedicated to delivering innovative solutions that drive results and growth for our clients. Let ACA help you transform your vision into reality!
Market Special: Receive a free digital asset package worth $399 with any commercial order. Offer expires 8/31/24.
HFA Solution Partner – Esquire Advertising Esquire Advertising offers hyper-targeted digital advertising service that accurately identifies high-value consumers. You enjoy reduced digital advertising fraud, attribution reporting based on household addresses, and a dashboard that helps you understand market trends, competitor actions, store trends, and consumer behaviors.
Market Special: Receive a free Market and Business Analysis. No purchase necessary. Offer expires 8/31/24.
Furnituredealer.net is the internet business partner for an exclusive group of more than 100 leading full-service local furniture retailers. We build, manage, and host our clients’ websites, publish their online digital product catalogs, and work closely with them to attract and serve consumers both online and in-store. We are not just a company, we are a community and a shopping network.
HFA Solution Partner– Orbit Interactive is a full-service digital marketing agency specializing in Google Ads, Meta, Streaming TV, and more, tailored for retailers. You receive cost-effective and data-driven advertising strategies that are focused on measurable results and informed by 15 years of experience and over 12,000 digital campaigns.
Market Special: Get a free competitor and store traffic analysis. No purchase necessary. Offer expires 8/31/24.
HFA Solution Partner – Podium helps you attract more leads, convert them faster, and keep customers coming back with our all-in-one platform, powered by AI. Your text campaigns, chatbots, and online reviews are easy and impactful–and now all turbocharged with the power of Artificial Intelligence.
Market Special: Receive a free month of Podium as a new customer. New customers only. Offer expires 8/31/24.
Pyxd was born from a burning desire to revolutionize the online visual shopping experience and to propel it far beyond the stagnant norms that have prevailed for decades.
The current landscape of online shopping is dominated by static, lifeless photography of varying quantity and quality, creating frustrating gaps in the consumer journey, especially when making thoughtful and considered purchases.
Our mission is crystal clear: to break free from the monotonous visual shopping routines of the past and usher in a new era of immersive and engaging online retail. We understand that the journey to a considered purchase should be anything but ordinary; it should be extraordinary.
HFA Solution Partner – Renaissance is a digital platform provider offering robust website, point of sale, and kiosk solutions & comprehensive marketing services. You gain access to 50+ top-tier product catalogs with a website subscription, plus a digital kiosk solution with unlimited user licenses and access to an extensive library of marketing material at no additional cost.
Market Special: Get three months free when you pay for nine as a new customer. New website customers and HFA Members only. Setup fee required. Offer expires 8/31/24.
Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR.
PRODUCTS/SERVICES/CONSULTING
3 Keys is a brand gifting and customer loyalty consultancy that helps brands and retailers boost engagement, traffic, and sales by creating turnkey gifting programs.
American Homestead Furniture offers exclusive retail-tested best-selling upholstery and case goods made from quality components. You expand your offering with custom pieces, curated truckloads, unlimited mix-ability containers, and DTC deliveries. Plus, enjoy a fully-stocked U.S. warehouse, customizable concierge level FOB program, and LTL and Direct to your Customers Door services.
Market Special: Save 5% on new orders. Payment terms met and initiation complete. Offer expires 8/31/24.
Our program offers a range of benefits tailored to the unique needs of interior designers, providing professionals in the home space with discounts and services that make their jobs easier, more convenient, and less expensive.
HFA Solution Partner – HFA Sales Academy offers an extensive furniture sales training curriculum with on-demand courses appropriate for all sales employees. You can access the largest library of proven furniture sales techniques in the world with over 22 hours of on-demand online learning, more than 200 short training videos, and important quizzes to confirm understanding.
Market Special: Receive a live virtual live training. New customers only. Offer expires 8/31/24. session as a new customer.
HFA has been serving the home furnishings industry for over 100 years. Its members can access tools and resources to help you and your company thrive. Join us for networking events, education opportunities, business solutions, business savings, and advocacy. As how we can be of service to you! You can be part of the premier organization serving and advancing the home furnishings industry for over 100 years.
Market Special: Receive a free Apple AirTag when you join the HFA. New members only. One per company. Must visit HFA Retailer Resource Center with scanned entrance in July or August 2024. Offer expires 8/31/24.
The mission of IHFRA is to help make individuals and businesses in the furniture industry more successful by equipping them with the resources they need to connect with others, save money, and stay up to date with industry news.
The Mattress Recycling Council (MRC) is a nonprofit organization formed by the mattress industry to operate recycling programs in states that have passed mattress recycling laws.
PerformNOW, Inc. helps furniture companies level-up and perform better than their competition. Consulting | Groups | Workflow Software. You reduce costs and automate marketing, selling, operations and service communications–all integrated with the most popular software and websites.
Market Special: Save $1,000 on PerformNOW software as a new customer. Subject to approval. New customers only. Offer expires 8/31/24.
Profitability Consulting Group helps home furnishings retailers dramatically improve profit, cash flow, sales, and quality of life. You receive a complete profitability analysis, benchmarks that are unique to your store, and detailed formulations and tactics in order to achieve business success.
Market Special: Save 20% on your comprehensive profitability analysis. Subject to approval. New customers only. Offer expires 8/31/24.
Service Lamp Corporation is a family-owned industrial commercial lighting distributor serving retailers of all sizes with personal service. You can access a large inventory of showroom and warehouse lamps, ballasts, and fixtures at very competitive prices and serviced with pride by a family business for three generations.
Market Special: Save on PAR38 LED lamps for only $3.99 each. While supplies last. Offer expires 8/31/24.
SSI tracks time on each showroom SKU to conversion with data analytics that are real, timely, and expressive beyond just door clicks. You understand your showroom SKU performance including SKU velocity, sales process efficiency, store traffic campaign successes, and more.
Market Special: Save 20% off SmartSKUs Pilot as a new customer.
INSURANCE/WARRANTIES/PROTECTION
Guardsman offers quality protection plans, streamlined claims submission, and superior customer service. You enjoy peace of mind knowing your product sales are protected by a century of care knowledge and thousands of trained professionals that visit hundreds of thousands of homes every year to successfully service furniture.
Market Special: Save 10% on new Bamboo and Ice Mattress protector orders. Offer expires 8/31/24.
HFA Solution Partner – HFA Healthcare Solutions is designed exclusively for members of the Home Furnishings Association to provide owner-operators and employees peace of mind for the customized healthcare plans they deserve while saving money.
HFA Solution Partner – Montage Furniture Services is a provider of furniture protection plans delivered via traditional pooled risk programs, self-insured programs, and captive / reinsurance programs. Montage also provides customized and privatized, outsourced post-delivery customer service delivered via the manufacturer warranty, a furniture dealer accommodation, or paid for directly by the consumer.
TruCare was created by a team of industry service plan experts designed to cover customers for everyday unexpected failures and mishaps.
Our team provides our partners with more than 80 years of service and warranty experience and prides itself on caring for its customers. No matter how big or small, every TruCare customer will be treated with the greatest of care. Each plan is fully insured and backed by AM Best Rated insurance providing compliant and financially supported programs.
TruCare Protection provides value-added features and benefits for retailers and their customers. With “True” coverage benefits for customers and nationwide service available for repairs TruCare also provides our retail partners with Day One bottom line income without the expense of overhead or investment in physical products.
Our goal is to provide unique programs that offer exceptional value to your customers while differentiating you from your customers.
WAREHOUSE/LOGISTICS
DispatchTrack’s delivery platform is designed to help retailers optimize routes, track their deliveries from a single dashboard, gain real-time visibility, and cut carbon emissions. Fast deployment, constant cloud-based updates, and end-to-end functionality give you the tools to optimize the last mile and exceed customers’ expectations.
HFA Solution Partner – Service Technologies’ Service Hub software platform puts warranty claims management, delivery management, vendor chargebacks, parts ordering, scheduling/routing, service transparency, and increased customer communications into one single solution for furniture retailers.
Check out photos from LAST MARKET!
