It Pays

To Join!

As an HFA member, you and your team have access to tools and resources to help you and your company thrive. Join us for networking events, education opportunities, business solutions, business savings and advocacy.

Join The Association
Join The HFA
  • 5 Reasons
    To Join HFA

  • #1 Advocate

    We're more powerful with one voice. We advocate on the behalf of all retailers by representing them in the local, state, national and global arenas.

  • #2 Solve

    Creating solutions for your biggest headaches. We partner with best-in-class companies to help you save time and money with services like financing, insurance, technology, payment processing and more.

  • #3 Associate

    Supporting each other when we come together. We host a variety of events where retailers can come together to discuss challenges, create solutions, share ideas and discuss best practices.

  • #4 Save

    Whether it's time or money, retailers of today need more of it. That's why all that we do is to either help you save time to focus on what matters, or to save money and increase your bottom line.

  • #5 Stay Engaged

    Membership in a trade association means immediate access to any news or developments that affect your business and the industry. We provide informative resources that help our members stay on top of recent developments in the industry.


We're Here to Help

  • Dan McCann
    Director of Marketing & Branding
  • Learning turned to action is crucial for your business. Let HFA’s education give you the competitive advantage.

    Kaprice Crawford
    Director of Education
  • “I love working with our members to learn more about their businesses and needs.”

    Jana Sutherland
    Membership Team Coordinator
  • “Every member has a story to tell. I can’t wait to share yours.”

    Robert Bell
    Content Editor
  • “I’m passionate about finding new possibilities to drive your business success.”

    Sherry Hansen
    Membership Specialist
  • “As a B2B marketer, my creativity has a positive impact on members.”

    Tim Timmons
    Creative Services Manager
  • “We have a host of solutions to help you grow every aspect of your business.”

    Jordan Boyst
    Director of Partnerships
  • “Our aim is to assist all our members in any way we can!”

    Janice Carlson
    Director of Accounting and Business Operations
  • “I’m happiest when I’m using what I know, and who I’ve met for the benefit of a home furnishings retailer.”

    Mary Frye
    Executive Membership Specialist
  • Sharron Bradley
    CEO / Queen Bee
  • “Everything we do is about strengthening, supporting and growing a furniture retailer’s business.”

    Mark Schumacher
    Executive Vice President
  • “This is a group for the retailers, governed by the retailers. HFA is not a buying group or a profit center. It’s the heartbeat of the industry.”

    Shannon Williams
    Vice President of Performance and Strategy
  • “When you become a member, we become a team.”

    Minh Rubin
    Membership Manager
  • “Alone we can do so little; together we can do so much.”

    Kiara Stevens
    Event Manager
  • “The most rewarding customer service experience is using everything you know to help someone else be what they want to be.”

    Josh Bickley
    Member Onboarding Manager
  • “We want to be your number one partner!”

    Candy Baker
    Partnership Manager
  • Doug Clark
    Content Manager
  • “My goal is to help bring awareness and show value to potential members online.”

    James Halpern
    Digital Marketing Specialist
  • Angel Coleman
    Creative Specialist
  • “It’s so rewarding to work for an organization that values members as much as we do at HFA.”

    Melody King
    Senior Staff Accountant

Your Personal Concierge

Learn More

our process

Apply Now
  • 1

    Fill out the online form to let us know you'd like to join. We'll ask you just a few questions to help us learn more about your business.

  • 2

    An HFA representative will reach out to you by email or phone to go over what benefits you can take advantage of and how much money you can save.

  • 3

    Join the association and watch your business grow! You'll save time, money, and have peace-of-mind that the Home Furnishings Association has your back!

HFA Members

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