HFA @ High Point Market


October 25-29, 2024


HFA Resource Center, Showroom 1-527 in Plaza Suites

During each High Point Furniture market, the Home Furnishings Association’s Resource Center is located in Plaza Suites, Showroom 1-527, and is filled with opportunities to learn how to grow your business, for HFA members and non-members alike. Drop in for a cup of coffee, or snacks, and meet with our Showroom Exhibitors, who are experts in their field ready to help solve your pain points and offer discounts and specials to HFA members, like member-only Synchrony consumer financing rates and more! Network with like-minded peers, and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market.


Fri. 4/12
Showroom Open                   9:00am – 5:00pm
Barista                                    8:00am – 4:00pm
Breakfast                                7:45am – 10:00am
Lunch                                    11:30am – 1:30pm
Snacks                                    2:00pm – 4:00pm
Sat. 4/13 – Mon. 4/15
Showroom Open                   8:00am – 5:00pm
Barista                                    8:00am – 4:00pm
Breakfast                                8:00am – 10:30am
Lunch                                    11:45am – 1:30pm
Snacks                                    2:00pm – 4:00pm
Tues. 4/16
Showroom Open                   8:00am – 3:00pm
Barista                                    8:00am – 12:00pm
Breakfast                                8:00am – 10:30am
Lunch                                    11:45am – 1:30pm
Wed. 4/17                            CLOSED

Free Seminars

Full List Of SEMINARs To Come!


Our showroom is filled with opportunities to learn how to grow your business. Meet us at the HFA Resource Center and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market. Click on each day below to see each daily list of seminars you won’t want to miss!

Friday, April 12
9:30 am – 10:30 am
Discover the Truth and Science behind Cooling Fabrics
Harrie Schoots, SOMÉ
Gain insights into cutting-edge cooling technologies that redefine comfort in bedding fabrics. Join our expert-led discussion to uncover the science behind breakthrough fabrics that keep you cool. As industry leaders, we debunk prevalent myths surrounding fabrics that claim to be cool but don’t deliver. Get the latest advancements, debunk misconceptions, and make informed buying decisions. This enlightening session sets a new standard for cool, comfortable, and credible fabric solutions.
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11:00 am – 12:00 pm
Retail Resilience: Retail Strategies for Thriving Amidst Change
Vincent Mendez and Stacy Hafliger, ProtectAll OWL University
Explore how retail stores can survive and thrive amidst the challenges and disruptions in today’s dynamic marketplace. Gain valuable insights from industry leaders and discover innovative strategies for adapting to change. From embracing sales training and leadership development to elevating customer experiences, we’ll decode the keys to success. Take advantage of this opportunity to equip yourself with actionable takeaways and learn from experts who’ve mastered the art of resilience in the retail world.
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1:00 pm – 2:00 pm
Advertising Strategies During Economic Downturn and Political Years
Chris Hunt, Knorr Marketing
Discover the crucial importance of marketing and advertising in tough times and uncover savvy strategies for fiscal responsibility and measuring the impact of your spending. Our comprehensive guide will reveal the secrets of successful major advertisers during economic downturns, political seasons, and soft economies. Additionally, we’ll offer expert insights on when and where to allocate your budget wisely, taking advantage of trends, seasonal influences, and standout events.
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2:30 pm – 3:30 pm
Conquer Negotiations and Capitalize on Current Real Estate Trends
Julius M Feinblum, Julius Feinblum Real Estate, Inc.
Discover the latest insights into national population trends and master negotiating leases and sales for commercial property in this highly informative session. Gain valuable knowledge on leveraging the current financial climate to your advantage, and learn how it can create real estate opportunities for buyers, sellers, lessors, and lessees. Don’t miss out on this essential seminar if you are a furniture or bedding retailer!
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4:00 pm – 5:00 pm
Mastering Operational Excellence with Technology
Peter Bouyonan, Oracle NetSuite
Whether you are a small family-run business or a well-established furniture store, it is vital to have visibility into your entire operations. This session will discuss how to streamline planning and enhance inventory control, order processing, fulfillment, and financials. Whether you are primarily a retailer, manufacturer, distributor, or a combination of these, gain insights into leveraging the right technology to navigate all areas of your business. Don’t miss the opportunity to see real-life examples from peers in the industry on how they achieved operational excellence and delighted customers in the process.
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Saturday, April 13
9:00 am – 10:00 am
Social Media Mastery – Elevate Your Presence and Be Seen
Fredy Wright, Conquest Digital
Learn how to craft a compelling and authentic business presence on Facebook and Instagram that resonates with your customers and gain insights into the optimization techniques that can enhance the discoverability of your profiles on different platforms.  Plus, delve into the analytics tools provided by popular social media platforms. Learn how to increase your reach and get your social media posts shown on other popular websites and apps, growing your audience and saving time.
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10:30 am – 12:00 pm
3 Game-Changing Training Topics to Propel Your Sales Staff to Superstar Succes
Rob Ball, HFA Sales Academy
As a retail leader, it is important to have a sales team that is knowledgeable, motivated, and driven.  In this interactive session, you will learn methods and strategies for motivating sales reps to exceed expectations while providing them with feedback and tips for continued growth. With these tactics in practice, you’ll have a well-motivated team driving customers toward higher conversation rates.
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1:00 pm – 2:00 pm
The AI Revolution: How to Use AI Tools to Boost Your Marketing Efforts
Isaac Hernandez, Podium
Discover the power of artificial intelligence (AI) and its game-changing potential in today’s world. AI is revolutionizing how we work and opening up incredible possibilities in our marketing efforts. To stay ahead of the competition, you should embrace AI tools and incorporate them into your processes. Join us as we delve into the workings of AI, explore how retailers can leverage it to maximize efficiency and uncover our top AI tool recommendations.
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2:30 pm – 3:30 pm
Remerchandising Your Sales Floor After Market Purchases
Lori Friedlander, Furnia Home
Having trouble deciding what to do with your market purchases? Simply relying on your current floor plan and past sales to replace products may not yield the best results. We’ll guide you through essential walkthroughs and research to help you determine the right merchandising mix, store layout, and branding to boost your GMROI. Discover the steps you need to take to ensure your new product buys succeed and maximize your store’s potential.
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4:00 pm – 5:00 pm
Interactive Workshop: Creating Personalized and Effective Marketing Campaigns
Darrell Dahlberg, Orbit Interactive
Embark on an interactive learning journey where, through audience participation and brainstorming, you’ll learn how to design marketing campaigns that are both personalized to your business and distinctly different from anybody else!
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Sunday, April 14
9:00 am – 10:00 am
Evolving Trends for the Future of Furniture
Jerry Epperson, Epperson Mann & Armistead
Mr. Epperson, a renowned industry veteran, is set to impart his knowledge of the State of the Furniture Industry, including current market dynamics and strategies for staying ahead of the competition. During this highly informative seminar, he will offer insightful perspectives on recent advancements and capturing industry trends. You will gain invaluable insights into the current landscape and its projected development over the coming years. 
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10:30 am – 11:30 am
Innovate your Customer Engagement eXperience 
David McMahon, PerformNOW Inc.
Are you looking to increase your customer engagement and sales while reducing your workload?  Discover innovations in customer journey management that increases leads, close rates, average sales and provides an overall better customer experience.  Join us to learn what businesses are doing to engage customers and sell more.
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1:00 pm – 2:00 pm
Reviving Retail: How to Compensate for Declined Foot Traffic
Brian Dodge, Tools2Win
Home furnishing retailers face declining foot traffic in an era dominated by e-commerce and evolving consumer habits. This seminar will explore innovative strategies and tactics to breathe new life into brick-and-mortar stores. Join us as we delve into the dynamic landscape of retail and discover practical solutions to compensate for the dip in foot traffic.
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2:30 pm – 3:30 pm
3 Ways to Increase Your Cash Flow In Your Business 
Dan Jablons, The Retail Smart Guys
Are you seeking ways to boost your cash reserves? Search no further! Discover the three foolproof adjustments you can make to your business that will free up substantial funds and enhance your cash flow. Join us in this enlightening seminar and see the positive impact on your financial health.
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4:00 pm – 5:00 pm
Secret Marketing Tricks No One’s Told You
Eric Grindley, Esquire Advertising
Unlock the hidden secrets to turbocharge your marketing on Google Search, social media platforms, and the web! Join Eric Grindley, CEO and Founder of Esquire Advertising, as he shares insider marketing tips and tricks that any retailer can easily implement. Don’t miss out on this game-changing opportunity for success.
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Monday, April 15
9:00 am – 10:00 am
How to Use AI in Your Advertising & Marketing
Richard Harris, Orbit Interactive
Discover how AI can revolutionize your advertising strategies, reduce costs, and drive fresh traffic to your furniture store. Join us for an insightful seminar where we’ll delve into practical applications, success stories, and the latest AI tools to supercharge your marketing efforts. Don’t miss this opportunity to stay ahead in the competitive world of furniture retail!
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10:30 am – 11:30 am
What is the right Advertising Mix for your Store?
Richard Harris, Orbit Interactive
Find the perfect advertising mix for your store: TV, radio, digital, social, and paid media. In this comprehensive session, unlock the potential of each media platform in driving business to your store. Moreover, you will gain valuable insights into testing and evaluating the effectiveness of your advertising mix and easily adapting your strategy for optimal results.
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1:00 pm – 2:00 pm
Traffic vs.Transactions: Does it Have To Be One Or The Other?
Kasper Fopp, Wondersign & John Anderson, GigaCloud Technology
Join us to uncover the secrets of driving foot traffic while thriving in e-commerce!
Why can’t retailers have both foot traffic and online sales? Learn from four successful brick-and-click retailers as they share tips on boosting in-store visits AND online transactions. Get practical strategies to grow your offline and online business, proving that you don’t have to choose one over the other. 
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2:30 pm – 3:30 pm
Practical Cyber Security Tips for Furniture Retailers
Sage Maxwell, Pistachio
Discover the latest tactics cybercriminals use to target both the largest retailers and small businesses. Join us for an informative session on the common scams and entry points hackers utilize. Gain practical tips to enhance your business’s cyber security and make an immediate impact. We value your participation, so feel free to bring any questions for our dedicated Q&A session.
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Showroom Exhibitors

Our exhibitors are experts in the furniture retailing industry and are here to help you streamline your businesses, drive more store traffic, and help you grow revenue. See the full list of exhibitors and their services below and be sure to stop by during market for market specials and to find out how they can help improve your business.

Floorplan of HFA Resource Center in High Point


Floorplan of HFA Resource Center in High Point

Exhibitors denoted by an asterisk have Market Specials.


HFA Solution Partner Acima is the only lease-to-own program that gives our 3,500+ retail partners the ability to choose between an on-site representative or a virtual approval platform. Plus, we deliver best-in-class service, seven days a week, so you can stay focused on your business and your customers.

HFA Solution Partner Snap Finance helps furniture retailers reach their full sales potential by providing financing solutions for credit-challenged customers. Whether you’re in-store, online, or both, we have a secondary financing solution for your business.

HFA Solution Partner Synchrony offers you access to exclusive HFA low everyday rates, monthly buy-down specials, and volume rebates! Their tailored credit card programs engage your customers where they shop: in-store, online, or via mobile.

2.49%* 12 MONTH WPDI. Promotion dates: May 1–31, 2024. Final Funding: July 31, 2024.
*Must visit HFA Resource Center and be an HFA member to qualify.

HFA Solution Partner FormPiper helps retailers automate consumer financing! Their software platform integrates with your current lending options, allowing your customer to fill out a single application from any device that will then be populated over multiple forms. This empowers your sales team to swiftly and effectively handle the finance process for your customers to ensure maximum approvals.


Discover ProtectAll’s latest protection plans and top-of-the-line bed products, featuring the innovative “All Seasons” pillows and protectors. Enjoy an exclusive 10% discount on purchases from the new “All Seasons” line!

HFA Solution Partner Trekstone Financial offers the lowest credit card processing rates and top-of-the-line customer service.

Free placement SMART terminal with each store location approval. Apple Pay, Google Pay and tap feature enabled, barcode scanner, employee clock-in, and limited inventory.
HFA Solution Partner Okinus is a fast and friendly lease-purchase program provider that offers instant approvals with no credit needed. We provide much-needed options to consumers who really need them. Our approvals help good people bring home what they want when they need it – with no embarrassment of rejection or long waits for approvals.

For every demo completed at LVMKT participants will be entered for a chance to take home AirPod Pro, Beats Fit Pro, or a gift card for $200.


HFA Solution Partner Myriad Software continues to lead software innovation for home furnishing retailers, providing solutions to hundreds of retailers across North America. Their mobile platform, PointCentric, introduces a comprehensive web-based, touch navigation software considered among the most advanced Retail Management Systems in the industry.

Sign up at HPMKT and unlock discounts on Myriad Software’s PointCentric POS/Inventory Management: Setup $2,200 (was $2,800), Licensing $80/user/month (was $99).

HFA Solution Partner STORIS’ fully integrated suite includes Point of Sale, Mobile POS, Customer Experience Management, eCommerce Solutions, Inventory Control, Supply Chain Management, Merchandising, Business Intelligence, Accounting, and more. Our dedication to product development and consistent leadership delivers a distinct competitive advantage to our furniture retaiers.

HFA Solution Partner Furniture Wizard Furniture Wizard is a powerful and easy-to-use point-of-sale system that eliminates the tedious and time-consuming tasks associated with a store’s daily operations. From ordering to inventory to delivery and everything in between, this software streamlines every point on the sales journey. It makes everyday tasks like tagging the sales floor, resolving customer service issues, and keeping track of special orders a breeze.


When you need to deliver a powerful, effective visual or audio message, ACA can make it happen. No project is too big or too small. Whether it’s TV and radio advertising, corporate or online videos, or even 3-D animation you need, ACA can get it done on time and within budget.

3 Keys is a brand gifting and customer loyalty consultancy that helps brands and retailers boost engagement, traffic, and sales by creating turnkey gifting programs.

HFA Solution Partner Renaissance is spearheading the furniture industry’s digital transformation via RenCommerce, our virtual business platform – a cloud-based ecosystem of digital tools and services designed to help you manage, market, and grow your business like never before.

HFA Solution Partner Podium helps businesses modernize the way they interact with customers along their buying journey by providing a suite of messaging tools to help drive scalable growth.

HFA Solution Partner Esquire Advertising offers a hyper-targeted digital advertising service focused on identifying high-value consumers with unparalleled accuracy. Our proprietary technology eliminates fraud from digital advertising and provides 1:1 attribution reporting based on household addresses. Our unique Market Analytics Dashboard gives our partners the power to understand consumer behaviors and market trends in their stores and their competitors.

Vusion Group invents digital solutions for sustainable and human-centered commerce. Technologies for Positive Commerce.


HFA Sales Academy offers a plan for success for every sales associate in the furniture industry. Our formula is designed to get your furniture into more homes! HFA Sales Academy offers the most extensive furniture sales training curriculum on the web today. You simply can’t afford NOT to have it! Our digital courses are easily accessible 24/7 via our online sales learning platform and have been specifically designed for the furniture industry.

Stop by the HFA Resource Center for a live demo and receive a FREE sales analysis!

Offer your customers amazing trips and vacation packages as part of any store promotion.

American Homestead Furniture (AHF) is a family-owned home furnishings manufacturer with over ten years of experience bringing quality furniture to market at the best prices.

Get full truck orders at FOB price from our warehouse. Enjoy a 15% freight cap on orders over $4,000. Plus, get a free gift for the first 50 buyers who apply for an AHF wholesale membership.


HFA Solution Partner – ProtectALL USA‘s HealthySleep line of pillows, sheets, protectors, blankets, and encasements to their ProtectALL line of furniture, appliance, and electronics protection has helped retailers across the US drive revenue, customer loyalty, and brand recognition.

Discover ProtectAll’s latest protection plans and top-of-the-line bed products, featuring the innovative “All Seasons” pillows and protectors. Enjoy an exclusive 10% discount on purchases from the new “All Seasons” line!

Guardsman Offers quality protection plans, streamlined claims submission, and the best customer service professionals in the business.


HFA Solution Partner J.B. Hunt Transport Services, Inc., a Fortune 500, S&P 500, and NASDAQ-100 company, provides safe, reliable transportation and logistics services for a variety of customers throughout North America. One of the main growth categories at J.B. Hunt is Final Mile Services, which now includes pickup in three key areas, furniture carrier partnership for line-haul, and multiple final mile offerings. 

HFA Solution Partner Gulfstream Shippers Association is an association that combines the buying power of its members to secure and maintain competitive rates from ocean carriers. Our expertise is in the home furnishings, building materials, and manufacturing industries. Gulfstream’s owners and representatives consist of former furniture, manufacturing, and building materials executives who understand the industry’s needs and timelines.

United Steel Storage, Inc. partners with clients to provide transformational services and solutions to achieve operational excellence in warehousing and logistics.

DispatchTrack’s delivery platform is designed to help retailers optimize routes, track their deliveries from a single dashboard, gain real-time visibility, and cut carbon emissions. Fast deployment, constant cloud-based updates, and end-to-end functionality give you the tools to optimize the last mile and exceed customers’ expectations.

HFA Solution Partner – Service Technologies Service Hub software platform puts warranty claims management, delivery management, vendor chargebacks, parts ordering, scheduling/routing, service transparency, and increased customer communications into one single solution for furniture retailers.


ADL is the leading anti-hate organization in the world. Founded in 1913, its timeless mission is “to stop the defamation of the Jewish people and to secure justice and fair treatment to all.” Today, ADL continues to fight all forms of antisemitism and bias, using innovation and partnerships to drive impact. A global leader in combating antisemitism, countering extremism, and battling bigotry wherever and whenever it happens, ADL works to protect democracy and ensure a just and inclusive society for all.

Here at Dovr Media we provide innovative retail solutions and drastically grow your web presence. We drive sales, increase in store visits, and ultimately provide shoppers with more satisfaction and a superior experience both online and in-store.

Working with over 500 retailers, not only will we increase your web presence but we will also spruce up your website to look the best it has ever looked! We give you the option to customize your website the way you want it to look with no extra costs. Holidays? Seasons? Don’t worry about that, we automatically change your website for that time of the year.

Not only do we work with the top furniture vendors across the US but we also work with the top retailers throughout the country within different sectors. Sign up today with us and get a fully built website within 2 weeks.

Step into the HFA Resource Center and connect with the Dovr Team for your chance to win an indulgent 3-night stay at the Grandover Resort! Don’t miss out on this HFA exclusive opportunity to elevate your market experience.

Furnish Near Me helps connect you with local furniture stores, so you can find the perfect piece while also supporting the local economy. Our powerful search tools make it easy for you to find and connect with local furniture stores, and we’re committed to ensuring that local stores thrive both online and in-store. Don’t settle for impersonal, mass-produced furniture from big retailers – choose Furnish Near Me and support local businesses.

HFA Solution Partner Profitability Consulting Group is a full-service consultancy focusing exclusively on helping retailers in the home furnishings industry. We have worked with approximately 800 stores over the last 20 years showing retailers how to make dramatic improvements in profitability, cash flow, sales growth, and quality of life. Our clients include Top 100 retailers as well as small individual stores.

Enter to win a complimentary on-site Performance Analysis by John Egger and John McCloskey. Improve your bottom line in two days. (Travel expenses not included).

TruCare was created by a team of industry service plan experts designed to cover customers for everyday unexpected failures and mishaps.
Our team provides our partners with more than 80 years of service and warranty experience and prides itself on caring for its customers. No matter how big or small, every TruCare customer will be treated with the greatest of care. Each plan is fully insured and backed by AM Best Rated insurance providing compliant and financially supported programs.

TruCare Protection provides value-added features and benefits for retailers and their customers. With “True” coverage benefits for customers and nationwide service available for repairs TruCare also provides our retail partners with Day One bottom line income without the expense of overhead or investment in physical products.

Our goal is to provide unique programs that offer exceptional value to your customers while differentiating you from your customers.

HFA Solution Partner Oracle | NetSuite is a software company that has developed an industry-leading cloud-based business management platform used by more than 34,000 fast-growing organizations across the globe. That platform consists of a suite of applications that help Retail companies run their business, analyze business performance in real-time and drive major efficiency gains and cost savings.

HFA SOLUTION PARTNER – Kafene brings innovative lease-to-own purchasing options to industries like furniture, appliances, electronics, and tire and wheel products. With Kafene, your customers can apply with no credit required (and no impact on any existing score), as low as $0 down, and up to 6 months to purchase their merchandise at no extra cost! All these Kafene benefits mean that customers can BUY MORE IN YOUR STORE.

Envio by Vista offers customized AI-powered solutions to simplify delivery operations for your business. The Definitive All-in-One Software Powered by AI, Revolutionizing Route Planning to Maximize Efficiency, Enabling Seamless End-to-End Communication, Uniting Stakeholders in Real-Time, and Delivering Unparalleled B2B and B2C Customer Experiences. Envio is a powerhouse of unique and customizable features that are designed to fit your specific business needs.

HFA Solution Partner – AM Home Delivery and Trucking provides home delivery of furniture, appliances, home gym equipment, installation and removal of mattresses, and other large bulky home items. They specialize in the installation of high-end appliances.

ADL is the leading anti-hate organization in the world. Founded in 1913, its timeless mission is “to stop the defamation of the Jewish people and to secure justice and fair treatment to all.” Today, ADL continues to fight all forms of antisemitism and bias, using innovation and partnerships to drive impact. A global leader in combating antisemitism, countering extremism, and battling bigotry wherever and whenever it happens, ADL works to protect democracy and ensure a just and inclusive society for all.

Talented craftsmen at AHM Furniture Service can repair and restore scratched or damaged furnishings and give customers’ pieces a new life.

HFA Solution Partner Avataar’s 3D and AR solution offers retailers an end-to-end platform for improving commerce consumer journeys through life-size 3D and AR product discovery. With Avataar’s automated 3D and AR solution, furniture retailers can create 3D products using our patented AI platform and display highly photorealistic products in the shopper’s space, increasing buying confidence.

HFA Solution Partner Clientbook is a platform and mobile app that facilitates easy client management by furniture sales associates. By using Clientbook, retailers gain visibility and control over the customer experience, resulting in more store visits, better sales conversion rates, and higher average dollar sales.

Whether you’re looking for a website enabled with eCommerce or want to keep customers on your website browsing thousands of products to buy in your store, MicroD will customize a solution to fit your business today and easily scale for growth tomorrow.

Spectrum’s experienced industry marketing experts leverage proven strategies to provide clients with advanced direct marketing solutions that deliver superior marketing results and measurable return on investment.

Kenect helps you engage with your customers where they are— texting on their phone. Double your leads, generate online reviews, and capture payments— all via text.

Check out photos from LAST MARKET!