Market Seminars On Demand
During each High Point and Las Vegas Furniture Market the Home Furnishings Association’s Resource Center offers free seminars where market-goers can learn from the brightest minds in retail. Now, these sessions have been recorded and are made available in case you weren’t able to catch all of our seminars during your market visit.
We hope you find them informative and helpful for your business!
High Point Market - Fall 2026
Fall HPM 2026
Lunch and Learn: Unlocking the Value of HFA Membership
HFA Membership Team
Whether you’re a current member or exploring membership, this session highlights practical tools, trusted partners, and valuable resources that support growth and simplify everyday challenges. New to the Home Furnishings Association? Learn why membership matters. Already involved? Discover untapped benefits and fresh ways to make your membership deliver even more. Let us treat you to lunch and come see how HFA can help your business do more.
Is an Employee Stock Ownership Plan Right for You?
RD Patel, New Leaf
Learn what an ESOP is, how it works as a business transition strategy, and what furniture retailers should consider when exploring a sale. This session will also share New Leaf’s firsthand experience establishing an ESOP, including key steps, lessons learned, and practical insights for owners evaluating their options.
Fundamentals That Still Move the Needle
Chris Hunt, Knorr Marketing
It’s easy to overlook the fundamentals that still drive results. This session explores how to blend proven, time-tested Retail Operations, Store Execution, Sales, and Visual Merchandising with today’s most effective Marketing Strategies, creating a balanced approach that will ensure Growth and future sustainability in today’s ever-growing Competitive Retail Marketplace.
Navigating the New Final Mile
Richard Tucker & Daylyn Bellamy, J.B. Hunt
Final mile delivery is now a defining part of the customer experience for home furnishings retailers. As service expectations increase, safety standards evolve, and the industry continues to change, retailers must adapt to stay competitive. This session will explore how stronger final mile strategies can improve customer satisfaction, reduce risk, and create greater value through safer, more efficient, and more responsive delivery operations.
AI That Sells: Practical Uses of AI for Retailers
Richard Harris, Orbit
Learn how to use AI in simple, profitable ways without losing the human touch that closes sales. We’ll cover real applications, from product descriptions and email campaigns to sales training and personalized customer follow-up, that save time and improve performance. You’ll leave with a clear understanding of where AI fits in retail operations, where it does not, and how to start small and get measurable results.
Winning the Modern Customer with the Connected Showroom
Evan Faller, Furniture Wizard
Furniture shoppers expect a smooth, connected experience from online browsing to in-store purchase. This session explores how mobile tools can support your sales team, why a modern POS matters, and how better technology decisions can improve service, streamline operations, and strengthen your competitive edge. Leave with practical ideas to enhance the buying experience and drive long-term growth.
Closing the Visual Merchandising Gap
Clarence Chui, Pyxd, Inc.
Furniture retailers showcase endless custom options in-store, but too few make it online in a meaningful way that helps customers shop and buy. In this session, visual technology pioneer Clarence Chui shares a practical framework for closing that gap. Learn how to evaluate visualization options, protect product accuracy, prioritize the biggest opportunities, and create a realistic 90-day plan to strengthen both ecommerce and showroom selling.
The Next-Gen Customer: Serving Four Generations at Once
Sophie Marai, Environics Analytics
Retailers today must meet the needs of four generations at once, each with distinct expectations for value, convenience, and experience. This session will explore how retailers can balance assortment, store experience, and personalization without adding unnecessary complexity, helping businesses serve diverse customers more effectively and profitably.
AI-Ready or Left Behind: What You Need to Know Before 2027
Jake Freedman, DOVR Media
AI is already reshaping how consumers discover and buy furniture, from generative search results replacing traditional Google rankings to AI-powered product recommendations that bypass your website entirely. Most retailers know they need to act, but few know where to start. Attendees will learn how to audit their digital presence for AI visibility, the specific threats generative search poses to organic traffic, and the concrete first steps any retailer can take today, regardless of budget or technical expertise.
Creating Social Media that Sells
Darrell Dahlberg, Orbit Interactive
Today’s furniture shoppers look to social media for inspiration, ideas, and brand connection long before they visit a store. This interactive session will give you hands-on experience in creating content that captures attention, builds trust, and encourages engagement. Attendees will learn practical strategies for developing social media that connects with consumers and be ready to go live immediately!
The ROI of the High-Performance Warehouse
Billy Lindler, USSI
Your warehouse plays a critical role in customer satisfaction and profitability. Discover practical, cost-effective strategies for strengthening furniture retail warehouse operations—from navigating supply chain challenges and maximizing storage capacity to improving workforce productivity. This session will help you identify operational inefficiencies, control costs, and make smarter use of your space, people, and processes. Leave with actionable ideas to streamline your operation, improve service, and generate greater returns from the back end of your business.
Navigating Import Tariffs
Steve Fodor, Customs Services & Solutions, Inc.
Join an expert customs specialist for a practical look at how import tariffs affect sourcing, pricing, margins, and inventory in the home furnishings industry. Attendees will learn how tariffs are applied, where compliance risks and hidden costs arise, and how to use smarter planning, supplier conversations, and landed-cost analysis to protect profitability.
Creative Strategies to Boost Sales and Drive Lasting Change
Jacob Jolman, Montage Furniture Services
Finding new ways to grow your store means thinking beyond the same old tactics. In this session, we’ll share creative, actionable ideas that real furniture retailers are using right now to increase sales, strengthen customer engagement, and position your business for continued growth in the years ahead. You’ll walk away with practical strategies you can put to work the very next day.
What Drives Today’s Furniture Buying Consumer
Bill Napier, Napier Marketing Group, LLC
Today’s furniture consumers are changing fast, and retailers must adapt to stay relevant. This session explores research-backed trends shaping shopping behavior, from small-space living and social commerce to trust, differentiation, and emotional connection. Attendees will leave with practical, low-cost strategies they can apply immediately, plus a USB stick filled with detailed solutions and take-home resources.
Beyond the Buzz: Turning AI Insights into Smarter Decisions
Brian Dodge, Tools2Win
AI is creating a lot of buzz in retail, and for good reason. It can surface powerful insights from your data, helping you spot patterns in sales performance, margin trends, and customer traffic that might otherwise go unnoticed. But it is equally important to understand its limits. We will explore how to combine data-driven insights with real-world retail expertise to make smarter, more confident decisions.
Marketing That Moves People: How to Win Attention in a Crowded Market
Darrell Dalberg, Orbit Interactive
Furniture shoppers are overwhelmed with choices, inspiration, and promotions, making generic marketing easy to ignore. This session explores how retailers can sharpen their message, define their ideal customer, and create campaigns that feel relevant and memorable. Attendees will gain practical ideas for storytelling, positioning, and content that build trust, capture attention, and drive action.
Built for the Close: Capturing Every Holiday Selling Opportunity
Michael Olson, American First Finance & Ginny Ashford, Versatile Credit
As retailers head into Black Friday and the holiday selling season, every customer interaction matters. Yet increased traffic doesn’t automatically translate into increased revenue. This session explores how today’s furniture shoppers evaluate big-ticket purchases, where retailers lose momentum in the buying journey, and how to turn more holiday shopping intent into completed sales without relying solely on promotions and discounts.
Las Vegas Market - Summer 2026
Summer LVM 2026
Trade Secrets – What Are The Best Retailers Doing Right
Dan Jablons, Retail Smart Guys
Not every retailer is suffering in this economy. Many are actually very profitable and have strong cash flow. In this economy, now is the time to get a competitive edge and increase market share. Discover the industry secrets that successful retailers know, and learn how to implement these changes into your business to find better cash flow, better profitability, and more fun at your stores.
AI-Ready or Left Behind: What Every Furniture Retailer Needs to Know Before 2027
Jake Freedman, DOVR Media
AI is already reshaping how consumers discover and buy furniture, from generative search results replacing traditional Google rankings to AI-powered product recommendations that bypass your website entirely. Most retailers know they need to act, but few know where to start. Attendees will learn how to audit their digital presence for AI visibility, the specific threats generative search poses to organic traffic, and the concrete first steps any retailer can take today, regardless of budget or technical expertise.
The Andromeda Effect: Creative Diversification to Win on Meta
Jason Schlitz, Orbit Interactive
Meta’s new ad retrieval system, Andromeda, is reshaping how ads reach the right audience. In this seminar, furniture retailers will get a clear, practical understanding of what Meta Andromeda is, what it isn’t, and why creative diversification now plays a bigger role than audience targeting. Attendees will learn how Meta connects ads with today’s shoppers and how to build creative strategies that work with the platform to drive stronger performance.
The Million Dollar Sales Associate Is Now AI
Tara Youngblood, The Fam
AI is now the first point of contact in product discovery. If your products are not structured for AI, they are not being recommended. This session shows retailers how to clean, standardize, and optimize product data so AI tools, search engines, and marketplaces actively surface their products. Learn simple, practical steps to increase visibility, drive traffic, and convert more shoppers both online and in-store.
Unlocking Growth: Driving Real Foot Traffic and ROI for Furniture Retailers
Jillian Schaefer, Tropic Survival Marketing & Advertising
Discover how furniture retailers can turn marketing into measurable growth by driving real foot traffic and in-store conversions. We will share proven strategies (with concrete examples) across digital, local, and traditional channels to attract high-intent shoppers and maximize ROAS. Learn how to connect online engagement to in-store visits using advanced targeting, data, and creative. Walk away with actionable insights to increase showroom traffic and sales performance.
Peer-Led Growth: Real-World Strategies from High-Performing Retailers
David McMahon, PerformNOW
Get an inside look from the leaders of some of the biggest retail performance groups on what top-performing retailers are doing to attract more customers, boost employee productivity, and increase profits through technology. This session reveals real-world strategies and tools used and shared by leading retailers. Explore how AI, automation, marketing innovations, and operational systems can help you streamline processes, improve service, and gain a powerful competitive edge in today’s retail world.
The New SEO Is Now Answer Engine Optimization (AEO) for Furniture Retail
Jason Schlitz, Orbit Interactive
Search is changing fast. Customers are no longer browsing- they are asking. AI tools are deciding what products get shown. This session explains AEO in simple terms and gives retailers actionable steps to structure their content so their products become the answer. Learn how to win visibility in AI-driven search and bring more qualified shoppers into your funnel.
Trade Compliance as a Competitive Advantage for Furniture Retailers
Ali Raza, SAIL
The furniture industry has experienced more trade disruption in the past two years than in the prior decade. Tariff volatility, shifting sourcing landscapes, and tightening CBP enforcement have turned trade compliance from a back-office function into a boardroom conversation. This session breaks down what’s changed, what most retailers are getting wrong, and what the best operators are doing differently. Whether you’re a single-location retailer or a multi-store operator, walk away with a clearer picture of what trade compliance should look like for your business.
Selling in a Soft Market: How Furniture Retailers Are Driving Conversion
Maurice Edwards, Katapult
With furniture sales down and shoppers becoming more cautious, retailers are seeing more hesitation at the point of purchase. This session examines how economic pressure is changing buying behavior and what it takes to convert in a softer market. Attendees will gain practical strategies to support customer decision-making better, build confidence, and close more sales despite slower demand.
Considering Retirement? Explore ESOP as an Exit Strategy
Sean Hicks, New Leaf
If you’re considering stepping away from your business, an Employee Stock Ownership Plan (ESOP) may be a smart way to unlock value, protect your legacy, and reward the employees who helped build it. This session will walk through how ESOPs work, who they’re right for, and what to expect regarding valuation, financing, and timing.
The “Hesitation Moment”: What Happens Right Before a Customer Walks Away
Maurice Edwards, Katapult
Today’s furniture shoppers rarely say “no”- they hesitate. That hesitation moment is where most sales are lost. In this session, we’ll break down the behavioral signals and decision friction that prevent customers from converting, both in-store and online. Learn how to identify when a shopper is at risk of walking away, how top-performing teams respond in real time, and how to create a seamless bridge between eCommerce and the showroom to keep momentum and close more sales.
Turning Trade Complexity into Profitability with AI
Chansam Kim, SAIL
AI is rapidly transforming retail, but most applications focus on marketing or customer experience. This session explores how AI can help retailers better understand and manage the hidden costs of global sourcing. From product classification to tariff exposure and supplier decisions, AI can surface insights that directly affect margins and risk. We will discuss practical use cases, common pitfalls, and how retailers can begin leveraging AI to improve decision-making across procurement and operations.
Why Markdowns Will Make Your Business Stronger!
Peter Vogel, Detailed Thinking
Not every piece on your floor will be a winner, and that’s okay. The key is knowing when and how to take action. In this session, you’ll learn how a smart, multi-week markdown strategy can help you move aging inventory, improve cash flow, and make better merchandising decisions. Walk away with a fresh approach to reading your reports and using markdowns to drive healthier sales and a stronger business.
High Point Market - Spring 2026
Spring HPM 2026
Last Impressions: Protecting Your Brand at the Customer’s Doorstep
Mark Bannon & Shelia Johnson, Metropolitan Warehouse and Delivery
In home furnishings retail, the sale isn’t complete until the furniture is in the customer’s home. White-glove delivery is the final, most personal brand moment—yet it’s often outsourced and under-managed. This session shows why last-mile delivery is a brand-protection strategy, not a cost center. Learn how consistency, trained teams, visibility, and proactive issue management help retailers protect reputation, exceed expectations, and build lasting customer loyalty at the doorstep.
Cash Flow Is King: Building a Resilient Supply Chain in a Volatile Retail Market
John Donovan, Kickfurther
Healthy cash flow is the foundation of a resilient supply chain—especially for retailers navigating long lead times, large inventory investments, and unpredictable demand. We’ll break down how cash flow constraints quietly weaken supplier relationships, limit buying power, and create stockout risk. Attendees will learn practical strategies to strengthen their supply chain by aligning inventory planning, payment timing, and capital access. The goal: free up working capital, negotiate from a position of strength, and build a supply chain that scales profitably without putting unnecessary strain on the business.
Turning Logistics Chaos into Customer Confidence
Drew Icenhour, Jonathan Bradshaw, Mike Pritchard, Gulfstream Shippers Association & Bluewater Logistics Group
Logistics today faces real-world turbulence—delays, damaged deliveries, limited visibility, costly returns, and last-mile breakdowns that erode trust. The retailers who win turn these challenges into a better customer experience. This session shows how to identify friction across the delivery journey, use real-time visibility to prevent surprises, and empower teams to resolve issues fast. Learn practical tactics and templates to reduce costs, increase transparency, and turn delivery into a loyalty driver.
Beyond the Container Rate: Using AI to Optimize Furniture Supply Chains
Daniel Kraus, Shippabo
This session explores how AI-driven trade lane health gives furniture importers a clearer view of supply chain costs beyond ocean freight. Learn how improved visibility highlights excess inventory, carrying costs, missed sales, delays, and inefficient loading. See how AI aligns supply with demand, helps sales teams move the right products, balances high- and low-demand shipments, and identifies carrier partners that reduce disruption. The advantage isn’t more data—it’s using it to prevent exceptions and lost opportunities.
From Dock to Destination: Expert Logistics Insights for Retailers
Daylyn Bellamy, JB Hunt
Delivery expectations are rising while margins are under pressure—and traditional LTL playbooks aren’t enough anymore. This session goes beyond basics to unpack what’s really working right now in furniture logistics. Learn how leading retailers are reducing damage, improving transit times, increasing visibility, and lowering costs across dock-to-door operations. J.B. Hunt experts will share practical strategies, real-world examples, and proven tactics tailored specifically to the unique challenges of home furnishings delivery.
State of the Industry: Navigating Supply Chain Chaos
Chris Brennan & Mari Bermejo, A.N. Deringer
Join us for a concise seminar tailored for furniture retailers and manufacturers. We’ll cover the current and future states of the ocean and domestic freight markets, how shifting political dynamics and new regulations are impacting global and domestic supply chains, and what it all means for your business. Walk away with practical, actionable strategies to strengthen supply chain resilience, reduce disruption, and save both you—and your customers—significant heartache.
Who Moved My Cheese? What an Old Business Book Can Teach Us About AI
Richard Harris, Orbit Interactive
AI is no longer coming—it’s already changing how home furnishings retailers buy, sell, market, and operate. Just like the shift to inventory systems decades ago, the rules are moving fast. This session uses the timeless lessons of the business teachings of Who Moved My Cheese? to help retailers understand where AI matters, how to prepare teams for constant change, and when to act quickly versus stay put. Gain clarity, confidence, and practical guidance for leading growth in an AI-driven retail environment.
Small Retailer Advertising Collective: Compete with the Market Leaders
Kyle Doran, R&A Marketing
Discover how budget-conscious furniture retailers can now access premium advertising spaces using AI and self-service ad platforms like Google and Meta. This presentation explains how to optimize your marketing strategy, lower costs, and boost ROI by targeting the right local customers through video streaming platforms and AI-driven tools. Equip your team to control ad spend and gain an edge over major competitors by maximizing campaign efficiency.
CTV Unfiltered: What’s Driving Revenue In 2026
Richard Harris, Orbit Interactive
What if you could see exactly how Paramount is driving measurable sales for furniture retailers using CTV? In this exclusive insider session, Orbit Interactive will reveal what makes Connected TV the fastest growth lever in furniture retail right now. They will pull back the curtain on how top retailers are driving measurable sales, store visits, and 7:1+ ROI using CTV in 2026. Learn the exact strategies behind precise shopper targeting, campaign measurement beyond branding, and market-level execution. Plus, candid breakouts comparing TV vs. CTV and Cable vs. CTV—no fluff, just results.
The Future of Retail: Connecting Every Customer Touchpoint
Angelo Mazzella, Spectrum Marketing Moderator: Omnichannel panel
Today’s home furnishings customer engages across multiple platforms, expecting a seamless experience whether they browse online, walk into your showroom, or receive a direct mail piece at home. In this expert-led panel discussion, industry leaders break down what true omnichannel marketing means for furniture and mattress retailers. Learn how to utilize and align all touchpoints across social media, email, and print.
The Hidden Profits in Bedding
Dan Miller, Guardsman
Looking for new ways to boost profit margins in bedding? Learn how to effectively sell protection plans with the right pricing, margins, and staff commissions. Discover why customers value these plans, how bundling increases sales, and what top retailers across the US are doing to succeed. Through real-world case studies, see the dollars left on the table when plans aren’t offered, and how to turn that into profit.
Technology Trends in Home Furnishings
David McMahon, PerformNOW
Get an inside look at real-world strategies and tools used and shared by leading retailers. Explore how AI, automation, marketing innovations, and operational systems can help you streamline processes, improve service, and gain a powerful competitive edge in today’s retail world.
The Future of Retail: Personalizing the Shopping Experience
Jake Freedman, Dovr Media
In this fast-paced session, you will discover how the next wave of AI tools and automation is transforming the furniture industry. You’ll learn real-world strategies for using AI to personalize the shopping experience, boost conversions, and streamline store operations—from smart websites and automated marketing to data-driven service models. You will leave with actionable ways to future-proof your business and turn emerging technology into measurable revenue growth. Perfect for retailers ready to modernize without losing their human touch.
Why Visual Merchandising Breaks at Customization—and What Comes Next
Clarence Chui, Pyxd, Inc.
Custom furniture reveals a hard truth: most visualization merchandising approaches don’t work. As fabrics, leathers, and finishes constantly change, visual merchandising collapses under cost, labor, and complexity. While 3D rendering can scale, it introduces subjectivity, heavy data demands, and endless revisions. Photo-based swapping distorts color, and AI imagery can’t deliver accurate, assortment-wide visuals. This session challenges assumptions and defines what independent retailers should demand to visualize customization effectively.
Science in Design: How Environments Affect Mind and Body
Mike Peterson, Science in Design
Science now documents the impact our environments have on our minds and bodies. Studies at Johns Hopkins, the Penn Center for Neurasthenics, and similar institutions prove that the design of spaces, such as retail environments, is never neutral. The presentation will provide retailers with information to create pleasing, reassuring, and calming retail spaces.
The End of the Static Showroom: AI, Visualization, and the Adaptive Store
Harrison Montgomery, Prism Interactive
Static showrooms can’t keep up with modern buyers. This seminar introduces the concept of the adaptive showroom—a space that responds to customer behavior, preferences, and intent in real time. From AI-driven visual configuration to personalized walkthroughs and dynamic merchandising, we’ll explore how furniture retailers can turn limited floor space into infinite choice, without increasing inventory or complexity.
Do You Have the Social Hook to Win Customers
Darrell Dahlberg, Orbit Interactive
Social media has evolved from simple algorithms to a complex system capable of turning anyone into an overnight sensation with the right post, hook, setup, and story. There’s a winning formula to social media success, and it’s not as complicated as it seems. Join us at this seminar as we break down the formula and help transform your store or business into a social media star.
Removing Friction from the Furniture Buying Experience
Versatile Credit Panel
In an industry built on comfort, the purchase journey should never create anxiety. Yet many shoppers enter the showroom worried about approval, complexity, and uncertainty. To win in 2026, retailers must stop treating payment approval as a back-end step and instead use it as a front-end experience that builds trust and momentum. This session explores how transparency, choice, and seamless processes transform browsing into buying—boosting conversion, confidence, and long-term loyalty.
Beyond Facebook: What Actually Drives Furniture Sales in 2026
Fredy Wright, Conquest Digital Solutions
Boosting posts and running Facebook ads feels productive, but for most furniture retailers, it’s not enough to drive consistent showroom traffic or sales in 2026. This session breaks down the real role social media plays in the marketing funnel, where it falls short, and how top-performing retailers combine social, CTV, and mobile to drive measurable showroom lift. If Facebook is your primary strategy, this will change how you think about it and how you grow.
Las Vegas Market - Winter 2026
Winter LVM 2026
Cash Flow Secrets Your Competition Doesn’t Want You to Know
Dan Jablons, Retail Smart Guys
Do you ever look at other retailers and wonder how they maintain steady cash flow and strong market share—no matter what’s happening in the economy? This session reveals the proven strategies successful stores use to manage inventory, boost profitability, and keep cash flowing in any market. Learn how to take control of your finances and build a more resilient, profitable retail business with secrets you’re dying to know!
Decoding Today’s Furniture Shopper Across the Purchase Journey
Jennifer Johns, Elevate Marketing Research
Gain a competitive edge by understanding the evolving mindset of today’s furniture shopper. Based on Elevate Marketing’s in-depth research, this seminar uncovers key behavioral shifts, motivators, and decision-making patterns throughout the purchase journey. Managers and leaders will walk away with actionable insights to optimize marketing, merchandising, and customer experience strategies—ensuring stronger connections with modern consumers and driving results in today’s challenging retail landscape.
Technology Trends in Home Furnishings
David McMahon, PerformNOW
Get an inside look at what top-performing retailers are doing to attract more customers, boost employee productivity, and increase profits through technology. This session reveals real-world strategies and tools used and shared by leading retailers. Explore how AI, automation, marketing innovations, and operational systems can help you streamline processes, improve service, and gain a powerful competitive edge in today’s retail world.
2026 Advertising Changes from Data to AI
Richard Harris, Orbit Interactive
Every year, advertising, measurement, production, and AI continue to evolve, with salespeople always claiming to have the best solution. This seminar will help you cut through the noise and understand what’s truly beneficial versus what’s just hype. We’ll explore the latest AI tools in marketing and how they integrate with data and measurement to enhance your business. Discover whether that trendy social media feature is a game-changer or just another flop.
The Future of Retail: Personalizing the Shopping Experience
Jake Freedman, Dovr Media
In this fast-paced session, you will discover how the next wave of AI tools and automation is transforming the furniture industry. You’ll learn real-world strategies for using AI to personalize the shopping experience, boost conversions, and streamline store operations—from smart websites and automated marketing to data-driven service models. You will leave with actionable ways to future-proof your business and turn emerging technology into measurable revenue growth. Perfect for retailers ready to modernize without losing their human touch.
The Hidden Profits in Bedding
Dan Miller, Guardsman
Looking for new ways to boost profit margins in bedding? Learn how to effectively sell protection plans with the right pricing, margins, and staff commissions. Discover why customers value these plans, how bundling increases sales, and what top retailers across the US are doing to succeed. Through real-world case studies, see the dollars left on the table when plans aren’t offered, and how to turn that into profit.
AI in Action: Smarter Customer Experience for Today’s Retailers
Steven Yang, Solvea
As customer expectations rise, the line between service and experience continues to blur. Learn how AI is reshaping customer support from managing large-item logistics to handling post-purchase care across multiple channels. Drawing from real-world cases, we’ll share lessons on how automation, intent recognition, and data-driven insights can improve service quality, reduce operational burden, and help teams focus on creating meaningful customer relationships.
Elevating Furniture Retail: Imagery, AI, and the Customer Experience
Clarence Chui, PyxMagic
Today’s furniture shoppers expect the same seamless, visually rich digital experiences offered by the largest e-commerce players. We will explore how AI transforms product photography and digital marketing, making it faster and more. Attendees will gain practical insights into consumer trends, the role of imagery in customer experience, and how to create a scalable visual strategy that drives engagement, trust, and sales both online and in-store.
The Science of Return on Ad Spend
Jason Schlitz, Orbit Interactive
Advertising has shifted from art to science to focus on measurable results! Discover the keys to accurately measure Return on Ad Spend (ROAS) in your campaigns. By mastering the balance of science and art in advertising, you can drive your business forward and maximize sales from every dollar spent on ads.
Logistics Technologies Turning Delivery into a Competitive Edge
Walt Thinfen, LMDxps
As consumer expectations for fast, reliable delivery rise, furniture retailers must balance speed, cost, and compliance. This session explores how modern logistics strategies and digital delivery networks can help retailers manage seasonal surges, access qualified contractors, and simplify operations. Learn how to strengthen DOT compliance, reduce liability, and improve customer satisfaction with a flexible, tech-driven approach that turns delivery into a competitive advantage.
Retain Talent While Reducing Costs
Eric Frazer, HFA Healthcare Solutions
Attracting and retaining great employees starts with offering the right benefits. Discover how new health coverage options, including Individual Coverage Health Reimbursement Arrangements (ICHRA), make it possible for businesses of any size to provide affordable, flexible benefits. Learn the real cost of turnover, explore potential tax credits, and see how smarter benefit strategies can help you strengthen your team and your bottom line.
From Dock to Destination: Expert Logistics Insights for Retailers
Richard Tucker’s, J.B. Hunt
Optimize your delivery and logistics processes with expert insights into specialized LTL strategies. Discover how to streamline dock-to-destination operations, reduce costs, and enhance customer satisfaction. Gain actionable tips from logistics professionals J.B. Hunt on building seamless supply chain solutions tailored for home furnishings retailers.
Do You Have the Social Hook to Win Customers
Darrell Dahlberg, Orbit Interactive
Social media has evolved from simple algorithms to a complex system capable of turning anyone into an overnight sensation with the right post, hook, setup, and story. There’s a winning formula to social media success, and it’s not as complicated as it seems. Join us at this seminar as we break down the formula and help transform your store or business into a social media star.
AI Techniques That Will Unlock Your Ideal Customer Profile
Speaker: Russ Reynolds, FormPiper
Knowing your Ideal Customer Profile (ICP) is key to retail success—but guessing won’t cut it anymore. Discover how AI can help you truly understand your customers by revealing buying behaviors, digital signals, and hidden data patterns. Learn how to use these insights to sharpen your marketing, personalize the customer experience, and boost profitability in today’s competitive home furnishings market.