Latest News:
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HFA Announces the 2026 Pillar Award Winners
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Advocacy Update: Key Developments on Tariffs, Refunds, Compliance, and the Housing Market
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Home Furnishings Association Announces 2026 Slate of Officers and New Board Members
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New Import Duties on Wood Products: What the Recent CBP Notice Means for Retailers
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10/10/25 Tariff Alert: Your Business, Our Watch
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Resources
The HFA has a lot in common with you and your business. You need solutions, and we have them! Our passion is helping members find solutions perfectly tailored to their needs.
Upcoming Events
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1Days Until
Webinar: Building a Brand Shoppers Believe In: Authentic Storytelling
2026 05 February2026 29 JanuaryVia Zoom
Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders will explore how authentic storytelling, centered on your people,…
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13Days Until
Retailer-to-Retailer Roundtable
2026 17 February2026 17 FebruaryVia Zoom
MEMBER-ONLY DISCUSSION: Digital Marketing Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business dynamics. Topics of discussion can…
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15Days Until
Webinar: The Right Way to Use AI in Retail Marketing (and What to Avoid)
2026 19 February2026 19 FebruaryVia Zoom
Artificial intelligence is rapidly reshaping marketing and its impact on retail is becoming impossible to ignore. With new AI tools emerging daily, furniture retailers face…
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Blog
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3D Product Data: The Hidden Goldmine in Furniture Marketing
If you’re in furniture retail or manufacturing, chances are you’re sitting on an incredibly valuable marketing asset — and don’t even know it. I’m talking…
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Elevate the Customer Experience with Tech That Converts
At a time when economic uncertainty holds consumers back from spending, it's crucial to offer a shopping experience that drives sales, raises cart size, and…
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