Webinars

Webinars are powerful. They speak to the heart of our fast-paced and steadily increasing business world’s main need: “get it done now and move on to the next task.” The HFA provides a library of webinars to help you and your employees become better retailers.

• Effective Sales Follow-up Strategies

  Topic: Sales

  Starting: April 27, 2023

  Are you looking for ways to train your sales team and fill their pipeline? We have brought together a group of experts to share their experience mastering sales follow-up. They…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Register

• Pinterest Reveals Secrets For Driving Traffic

  Topic: Digital Marketing

  Starting: April 6, 2023

  Unlock the secrets of Pinterest. Join us for an exclusive webinar with Pinterest to learn how you can use Pinterest to drive more qualified traffic, sales, and engagement! During this…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Register

• Driving Traffic in a Slow Economy

  Topic: Digital Marketing

  Don’t let the current economic downturn stop your business from succeeding. Join Eric Grindly of Esquire Advertising and furniture retail industry marketing expert Scott Perry as they share their marketing…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Customer Loyalty For Repeat Business

  Topic: Digital Marketing

  Getting a new customer costs more than bringing an existing customer back into your store. That’s why Customer Loyalty is the key to increasing your ROI. If a customer has…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Managing Cybersecurity for Furniture Retailers

  Topic: ManagementOperations & Warehousing

  Learn how to protect your business from cyber threats! Cybersecurity is a hot topic in the news lately, and for good reason. Hackers are going after businesses of all sizes…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Improve Your Hiring Process

  Topic: Human Resources

  Unsure if your recruitment process is up-to-date? You’re not alone. A lot has changed in the job market over the last few years, and many companies are still using outdated…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Economic Outlook for the Furniture Industry

  Topic: Business Financials

  2022 was a roller coaster ride thanks to our unpredictable economy. What will 2023 bring to the home furnishings industry? Peter Keith, a leading research analyst, and Jake Oubina, a…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Sales Management: Setting Goals

  Topic: ManagementSales

  Salespeople who have goals are 50% more productive than those without them. Goals and expectations give your sales team a definition of success and also give sales managers a way…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Protect Your eCommerce Website

  Topic: Sales

  Our experts will discuss some of the biggest risks and challenges facing retail websites and selling products online. You will be better equipped to protect your business and customers by…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now

• Customer Experience is Your Secret Weapon

  Topic: Sales

  Your customer experience is a critical game-changer for furniture retail businesses. It not only boosts sales and your customer influencer base, but it builds customer retention and loyalty by enhancing…

  Mark Schumacher

  Chief Executive Officer, Home Furnishings Association

  Watch Now