Market Seminars On Demand

HFA
Seminars-Sponsored-by-Synchrony_Thought Leader

During each High Point and Las Vegas Furniture Market the Home Furnishings Association’s Resource Center offers free seminars where market-goers can learn from the brightest minds in retail. Now, these sessions have been recorded and are made available to members only in case you weren’t able to catch all of our seminars during your market visit.

We hope you find them informative and helpful for your business!

High Point Market - Fall 2024

Description

Discover best practices and strategies for maximizing the value of online leads in the furniture retail industry. You will learn actionable insights into effective techniques for capturing and nurturing digital prospects, including optimizing lead-generation forms and employing personalized follow-up strategies. We will also discuss changing mindsets and help you implement proven methods to enhance lead quality, improve conversion rates, and build robust customer relationships. Make the best of your online leads and have fun making money.

Presented by Drew Olson & Alex Van Mannen, FurnitureDealer.net

Las Vegas Market - Summer 2024

Description

Help your sales team sharpen their furniture sales skills! This strategy session will equip you with proven strategies to build rapport, understand customer needs, present furniture effectively, overcome objections, and confidently close deals. Help your team be top performers and drive furniture sales success.

Presented by Matt Pridemore, HFA Sales Academy

High Point Market - Spring 2024

Description

Gain insights into cutting-edge cooling technologies that redefine comfort in bedding fabrics. Join our expert-led discussion to uncover the science behind breakthrough fabrics that keep you cool. As industry leaders, we debunk prevalent myths surrounding fabrics that claim to be cool but don’t deliver. Get the latest advancements, debunk misconceptions, and make informed buying decisions. This enlightening session sets a new standard for cool, comfortable, and credible fabric solutions.

Presented by Harrie Schoots, SOMÉ

Las Vegas Market - Winter 2024

Description

Discover all the essential steps retailers must take to establish a lucrative direct-to-consumer (D2C) sales channel. Boost your sales and expand your customer base with an effective D2C strategy. Get concrete answers to all your burning questions on how to set up this game-changing program from scratch.

Presented by Scott Chorna & Kasper Fopp, GigaCloud Technology

High Point Market - Fall 2023

Description

Discover the power of integrating Service and Technology to surpass after the sale customer service expectations. Explore the benefits of utilizing innovative tools like virtual technicians, field service management, and automated communication to enhance the customer experience, strengthen your brand, and optimize operational cost efficiency.

Presented by Dominik Lysaght, Service Technologies

HFA Members