Retailer-focused education will explore AI, marketing, operations, customer experience, tariffs, and business growth
The Home Furnishings Association (HFA) will present its Fall 2026 High Point Market Seminar Series from Friday, October 16, through Monday, October 19, at the HFA Retailer Resource Center in Plaza Suites, Showroom 1-527.
The series will feature 17 educational sessions designed to help home furnishings retailers strengthen their businesses and respond to a rapidly changing marketplace. Industry experts will offer practical guidance on AI, marketing, retail technology, final-mile delivery, warehouse performance, customer behavior, tariffs, succession planning, and holiday sales conversion.
“High Point Market gives retailers an important opportunity to step away from day-to-day operations, connect with the industry, and find new ways to move their businesses forward,” said Peter Theran, HFA CEO. “This seminar series is designed to provide practical ideas retailers can take home and put to work.”
The series begins on Friday with a complimentary Lunch and Learn highlighting the tools, partners, and resources available through HFA membership. Additional Friday sessions will examine employee stock ownership plans as a business transition strategy and the retail fundamentals that continue to produce results.
Programming throughout the weekend will address several of the most important opportunities and challenges facing today’s retailers, including:
- Practical uses of AI in retail operations, marketing, sales training, and decision-making
- Final-mile delivery, warehouse performance, and operational efficiency
- Connected showroom technology and visualization tools
- Social media, customer targeting, and marketing strategies
- Serving multiple generations of furniture shoppers
- Import tariffs, landed costs, and profitability
- Holiday selling and customer conversion strategies.
All seminars will take place at the HFA Retailer Resource Center, Plaza Suites, Showroom 1-527, during Fall High Point Market.
Where to Find HFA at High Point Market
All seminars take place at the HFA Retailer Resource Center (Plaza Suites- Showroom 1-527), which retailers can also use as a convenient home base during Market for learning, connecting with peers, and meeting with industry partners. Retailers are encouraged to visit the Resource Center to attend educational sessions, connect with industry experts, and explore resources designed to support stronger retail businesses.
About the Home Furnishings Association (HFA) Retailer Resource Center:
The HFA Retailer Resource Center provides retailers with the latest trends and strategies to help grow their businesses. Partner with leading industry vendors and experts, and connect with other furniture retailers in a community-driven showroom experience. Learn more at www.myhfa.org/event/high-point-market.
About the Home Furnishings Association:
The Home Furnishings Association (HFA), with roots dating back to 1920, is North America’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,400 members representing more than 10,000 storefronts globally. HFA provides members with programs, resources, services, and a unified voice in government relations by collaborating with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the HFA, visit www.myhfa.org.
