Social media platforms have become pivotal for retailers to reach their target audience and drive engagement. Among these platforms, Pinterest stands out as a powerful tool, particularly for furniture retailers. With its visually oriented interface and vast user base seeking inspiration for home decor, Pinterest offers a unique opportunity for
BUILD IT AND THEY WILL COME: Retail Experiences, Connection, and Inspiration Currently, 1 in 3 Americans is eyeing furniture or mattress purchases. In a digital age where convenience rules and shoppers can effortlessly buy furniture without leaving the comfort of their homes, the way to drive in-store traffic demands a
How to Navigate Google’s New Algorithm and Leverage AI Tools to Benefit Your Business In March 2024, Google’s new algorithm impacted many sites deindexed from Google Search. This change is tied to an effort to clean up spam sites and realize the goal of reducing unhelpful, irrelevant, or unoriginal content
In an era where the convenience of eCommerce is ever-rising, brick-and-mortar stores face the ongoing challenge of attracting customers through their doors. Studies show that foot traffic numbers have been slow to bounce back following the COVID-19 pandemic in 2020, and early 2023 data shows that foot traffic has decreased
Home furnishings retailers must create strategies for driving traffic to their physical stores as a critical component of their overall business strategy. While online shopping is gaining popularity, many customers still prefer to see and touch products in person before purchasing. In this blog post, we’ll explore ways home furnishings
SMS marketing for furniture retailers is crucial to any modern retail business’s strategy. Text messages have a high open rate, and they help your clients feel more connected to your business. Get a quick refresher on SMS marketing, then look at how businesses use it today—from real-world examples to templates
As of 2024, content marketing strategies have evolved significantly, shaped by technological advancements and changing audience behaviors. Here are the top five content marketing trends or strategies that are currently dominating the field: Embracing Artificial Intelligence (AI) in Content Marketing AI has become a central element in content marketing, enhancing
The digital landscape is constantly in flux, evolving and transforming at an unprecedented pace. As we enter 2024, the importance of a well-defined digital marketing strategy has never been more apparent. It’s not merely an option; it’s a necessity for staying competitive and relevant in the ever-changing digital world. At
What is Digital Advertising? Digital advertising refers to marketing completed through online channels (e.g., websites, streaming platforms, email, etc.). It can come in a wide range of formats, like search engine marketing (SEM), display ads, paid social ads, and more. Over the last decade, the popularity of digital advertising has
In today’s fast-paced digital landscape, the success of a retail furniture business hinges on a well-structured and effective digital marketing strategy. It’s not just about having a presence online; it’s about harnessing the power of digital platforms to engage with our audience, drive sales, and build a strong brand presence.
In 2023, the home, garden, and furniture industry encountered its fair share of headwinds. Despite soaring inflation rates, a tough
In the ever-evolving landscape of home furnishings, 2023 presented a unique set of challenges that tested retailers’ resilience and ingenuity.
The furniture retail landscape is evolving rapidly, breaking down the traditional barriers that once separated B2B (business-to-business) and DTC (direct-to-consumer)
Join the trend towards healthier bedding options! Consumers are increasingly seeking organic products and mattresses, moving away from traditional materials.
What is the Main Function of Sales Management?
Driving Sales with Social Commerce Leveraging social media for business growth involves a mix of strategic planning and creative execution. The power of social media
State of the Industry: Navigating Economic Trends and Market Shifts Join us for a thought-provoking webinar that will delve into the pressing issues shaping the
