Digital Marketing

Target Audience Analysis_HFA blog
The Strategic Peacock
Your Target Audience is People, Power, & Influence

When drafting any marketing strategy, defining a target audience, determining the appropriate messaging, and identifying the right communication channels. There is no longer one channel that reaches everyone, and you can no longer rely on only one message to be shared with all audiences. Deploying a successful social media strategy

HFA-QCS_Reach Your Audience with Over the Top Advertising
Home Furnishings Association
Quick Click Solutions: Reach Your Audience with Over the Top Advertising

Fredy Wright, Digital Director at Conquest Digital Solutions, helps you understand over-the-top advertising (OTT) and how it can be one of the best tools to reach your target audience where they are in the new digital marketing landscape. CLICK HERE for more digital marketing resources from HFA.

Geo-fencing vs Geo-framing_HFA blog image
Esquire Advertising
Geo-Framing vs. Geo-Fencing

Geo-fencing and Geo-framing are both forms of digital advertising targeting customers based on their locations. Although both have similar names, they are miles apart in their approach to attracting and engaging a targeted consumer. Geo-fencing The standard Geo-fence allows you to put a pin on a building and create an

Outward_HFA Solution Partner
Outward Inc.
HFA Solution Partner: Outward, Inc.

Outward, Inc. is happy to be one of the Home Furnishings Association’s newest Solution Partners, providing its members with product photography tools and services to improve the way they do business. Retailers need high-quality product photography We understand that retailers must put their best foot forward when promoting their product

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