Digital Marketing

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5 Content Marketing Trends for 2024

As of 2024, content marketing strategies have evolved significantly, shaped by technological advancements and changing audience behaviors. Here are the top five content marketing trends or strategies that are currently dominating the field: Embracing Artificial Intelligence (AI) in Content Marketing AI has become a central element in content marketing, enhancing

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10 Reasons You Need a Digital Marketing Strategy in 2024

The digital landscape is constantly in flux, evolving and transforming at an unprecedented pace. As we enter 2024, the importance of a well-defined digital marketing strategy has never been more apparent. It’s not merely an option; it’s a necessity for staying competitive and relevant in the ever-changing digital world. At

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Esquire Advertising
How Digital Advertising Can Help You Reach Your Target Audience

What is Digital Advertising? Digital advertising refers to marketing completed through online channels (e.g., websites, streaming platforms, email, etc.). It can come in a wide range of formats, like search engine marketing (SEM), display ads, paid social ads, and more. Over the last decade, the popularity of digital advertising has

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A Guide to Creating a Digital Marketing Strategy for Retailers

In today’s fast-paced digital landscape, the success of a retail furniture business hinges on a well-structured and effective digital marketing strategy. It’s not just about having a presence online; it’s about harnessing the power of digital platforms to engage with our audience, drive sales, and build a strong brand presence.

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AVB Marketing
Six Components to An Effective Digital Marketing Plan

A digital marketing plan outlines strategic online tactics that determine how you promote your products, services, and brand online. With Google often being furniture shoppers’ first stop in the customer journey, it’s imperative to have an effective digital marketing plan that drives sales online and to your front doors. There

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The Strategic Peacock
New Ways to Engage Your Social Media Audience on Different Platforms

Has your social media presence become stale? Are you looking for new ways to engage your audience? Social media platforms are rapidly changing and evolving how users engage and communicate. Let’s take a look at how you can reignite your social media audience presence across different platforms. Instagram Tell Stories:

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Conquest Digital Solutions
Do You Know How to Read Your Facebook Insights?

When I think of Facebook, there is one thing that comes to mind: the song “Changes” by David Bowie because they are always ch-ch-ch-chaning things up! Some of the most recent changes that Facebook made have been discontinuing the use of Job Listing ads, no longer showing ads in Instant

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Conquest Digital Solutions
Top 5 Reasons You Should Be Using Facebook For Advertising

For small businesses, posting on Facebook just isn’t enough anymore. On average, only 2% of your fans will see one of your posts on their Facebook page ( Many businesses have heard about the importance of using Facebook to grow their business – but they are unsure where to start.

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Esquire Advertising
The Benefits of OTT Advertising for Retailers

Video streaming has taken the world by storm. Today, nearly every home has a subscription to Netflix, with other streaming services such as Disney+, Apple TV+, Amazon Prime Video, and Hulu on the rise. Now, you can watch as many episodes as you want, whenever you want, with on-demand subscription

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Unprecedented Insights: A Cookieless Future for Retailers

Sixty percent of marketers say they are concerned about cookie depreciation, but just 24% currently have a solution for their cookieless future. Those are just a few worrying findings from a new Orbit Interactive survey of more than 800 industry professionals from various backgrounds (such as home furnishings), including media

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