All too often when auditing brands, I see them wasting money on brand search. Yes, it’s important to protect your brand, how much you need to depend on your brand specifically, and how your competitors are advertising against your brand, so it’s really a case-by-case basis. However, there is a
It’s hard to believe, but the end is almost upon us! The end of 2023 will be here in a blink of an eye, and that is Google’s deadline for eliminating third-party cookies for ad tracking. Should I run and hide under my bed now if I’m a digital advertiser?
Let’s be honest with ourselves for a moment. The pandemic changed us. Our thought processes about everything from when someone coughs to our casual interactions with our colleagues to the way we eat, the way we engage, and indeed the way we shop and, more than anything – the way
The home furnishings market is changing. What was once an in-person-only experience of feeling and touching fabrics is now done online for many people. The size of the global e-commerce furniture store market is projected to cross $40 billion by 2030. Shoppers are now driven more than ever by convenience.
Home furnishings retailers are discovering the power of text marketing messages to communicate effectively and revitalize their sales. By utilizing this powerful tool, they can innovatively engage with customers while creating opportunities for increased traffic and revenue growth. Here are six ways to use text to drive retail sales: Driving
Today’s hyper-connected consumers have high expectations but a low tolerance for disappointment, making a seamless and unified omnichannel experience critical. Meeting and exceeding those expectations can help increase sales and lifetime value and drive loyalty. So, do you deliver a seamless omnichannel experience? The 2022 Omnichannel Retail Index findings can help
SEO tactics involve a multifaceted and complex discipline designed to optimize your website so it will rank higher in search engine results. Following the five essential SEO tactics below will improve your website’s visibility to search engines and reach a larger audience. Onsite SEO First and foremost, ensuring your website
In digital communication and commerce, imagery and visual merchandising have never been more important. An internal study from Google’s Search team found that nearly 40% of users aged 18-25 begin their internet searches on visual platforms, searching for places to go and products to buy on Instagram and TikTok rather
Like most marketing managers, you’re always looking for new and innovative ways to reach your audience. And if you’re considering buying digital ads, it’s essential to ask the right questions to make the most of your investment. Here is a brief digital advertising checklist of 10 crucial things to check
“How do I build out a successful digital marketing budget?” That’s the question that every retailer asks when starting campaigns, evolving strategies, or looking down the road in preparation for growth. When working with retailers, we get this question all the time, and while you may be hoping for a
As the furniture industry evolves and competition increases, we must ensure our sales associates and managers are consistently trained to
Changing patterns of consumer behavior means furniture retailers now, more than ever, need to focus on engaging more deeply with
Today, HR professionals in every industry are looking for creative and effective options to get their message in front of
Tracy Jackson, HFA HR Strategist, reveals ways to reward and motivate your team with non-monetary incentives.
Several companies grew during the pandemic, finding ways to expand amid stiff headwinds and once-in-a-generation challenges. Old Brick Furniture &
Are you looking for ways to train your sales team and fill their pipeline? We have brought together a group of experts to share their
Unlock the secrets of Pinterest. Join us for an exclusive webinar with Pinterest to learn how you can use Pinterest to drive more qualified traffic,
