When drafting any marketing strategy, defining a target audience, determining the appropriate messaging, and identifying the right communication channels. There is no longer one channel that reaches everyone, and you can no longer rely on only one message to be shared with all audiences. Deploying a successful social media strategy
David Enos of Phelps Digital outlines the key things to think about when starting and evaluating your digital marketing campaigns in this HFA Quick Click Solutions video. CLICK HERE for more digital marketing resources from HFA.
Fredy Wright, Digital Director at Conquest Digital Solutions, helps you understand over-the-top advertising (OTT) and how it can be one of the best tools to reach your target audience where they are in the new digital marketing landscape. CLICK HERE for more digital marketing resources from HFA.
David Enos of Phelps Digital gives you 5 digital mistakes to avoid in order to improve your digital marketing results. CLICK HERE for more digital marketing resources from HFA.
Fredy Wright, Digital Director at Conquest Digital Solutions, explains your options with Facebook and Instagram to help you understand how you can leverage those platforms to grow your customer base. CLICK HERE for more digital marketing resources from HFA.
Geo-fencing and Geo-framing are both forms of digital advertising targeting customers based on their locations. Although both have similar names, they are miles apart in their approach to attracting and engaging a targeted consumer. Geo-fencing The standard Geo-fence allows you to put a pin on a building and create an
Outward, Inc. is happy to be one of the Home Furnishings Association’s newest Solution Partners, providing its members with product photography tools and services to improve the way they do business. Retailers need high-quality product photography We understand that retailers must put their best foot forward when promoting their product
This Quick Click Solutions video from Esquire Advertising will show you 5 things you can do to add more power to your email marketing campaigns that you can start using right away!
In this Quick Click Solutions video from RetailSystem, Jesse Akre shares some tips on how to display products online with the level of detail and care you show in your in-store showroom to sell more.
In this Quick Click Solutions video by Laura Khory with Shoptelligence, Laura highlights the importance of engaging potential customers in their digital journey and covers key tactics for sales conversions.
This Quick Click Solutions video from STORIS offers helpful steps to organize your merchandise for accurate product availability.
Robert Kennedy proclaimed in a speech many years ago, “There is a Chinese curse which says, ‘May he live in
In this Quick Click Solutions video from Retail in The City, you’ll learn simple ways to refresh your store that
I have a favorite saying by the immortal Matt Ross. Matt had a ton of Mattisms that I loved to
Accomplishing the goal of adequate U.S. infrastructure funding has been a critical talking point in recent months on Capitol Hill.
Congress and the Trump administration are preparing another Covid-19 relief package. The Home Furnishings Association’s Washington representative, Chris Andresen, and government relations liaison Doug Clark
Everyone is trying to figure out what the “new normal” will look like when your stores reopen. What will recovery look like to you and
