Digital Marketing

Person doing a Google Search on a laptop computer
Scott Perry
Google Branded Search Campaign Strategy

All too often when auditing brands, I see them wasting money on brand search. Yes, it’s important to protect your brand, how much you need to depend on your brand specifically, and how your competitors are advertising against your brand, so it’s really a case-by-case basis. However, there is a

Chocolate chip cookie broken in half with crumbles in the middle.
Conquest Digital Solutions
When the Cookie Crumbles: The Future of Ad Tracking

It’s hard to believe, but the end is almost upon us! The end of 2023 will be here in a blink of an eye, and that is Google’s deadline for eliminating third-party cookies for ad tracking. Should I run and hide under my bed now if I’m a digital advertiser?

People holding up signs with question marks in front of their faces.
Maggie Ellison
Drive Customer Traffic Post Pandemic

Let’s be honest with ourselves for a moment. The pandemic changed us. Our thought processes about everything from when someone coughs to our casual interactions with our colleagues to the way we eat, the way we engage, and indeed the way we shop and, more than anything – the way

Person holding iPad with sofa on it in augmented reality.
4 Steps to Drive Traffic to your eCommerce Furniture Store

The home furnishings market is changing. What was once an in-person-only experience of feeling and touching fabrics is now done online for many people. The size of the global e-commerce furniture store market is projected to cross $40 billion by 2030. Shoppers are now driven more than ever by convenience.

Text messages in cellphone screen with abstract hologram speech bubbles.
Home Furnishings Association
6 Text Marketing Messages to Drive Traffic

Home furnishings retailers are discovering the power of text marketing messages to communicate effectively and revitalize their sales. By utilizing this powerful tool, they can innovatively engage with customers while creating opportunities for increased traffic and revenue growth. Here are six ways to use text to drive retail sales: Driving

Hands with a tablet and different icons around. Omni channel
Kelly Gilmore at OSF Digital Strategy (Formerly FitForCommerce)
Turn Up the Omnichannel Customer Experience!

Today’s hyper-connected consumers have high expectations but a low tolerance for disappointment, making a seamless and unified omnichannel experience critical. Meeting and exceeding those expectations can help increase sales and lifetime value and drive loyalty. So, do you deliver a seamless omnichannel experience? The 2022 Omnichannel Retail Index  findings can help

5 SEO tactics to get your website seen_HFA blog image
Home Furnishings Association
5 SEO tactics to get your website seen

SEO tactics involve a multifaceted and complex discipline designed to optimize your website so it will rank higher in search engine results. Following the five essential SEO tactics below will improve your website’s visibility to search engines and reach a larger audience. Onsite SEO First and foremost, ensuring your website

The Growing Trend in Visual Merchandising

In digital communication and commerce, imagery and visual merchandising have never been more important. An internal study from Google’s Search team found that nearly 40% of users aged 18-25 begin their internet searches on visual platforms, searching for places to go and products to buy on Instagram and TikTok rather

Digital Advertising Checklist_HFA blog image
Conquest Digital Solutions
Digital advertising checklist: 10 questions to ask before you buy

Like most marketing managers, you’re always looking for new and innovative ways to reach your audience. And if you’re considering buying digital ads, it’s essential to ask the right questions to make the most of your investment. Here is a brief digital advertising checklist of 10 crucial things to check

Digital Marketing Budget blog_HFA
Phelps Digital
Tips For a Successful Digital Marketing Budget

“How do I build out a successful digital marketing budget?” That’s the question that every retailer asks when starting campaigns, evolving strategies, or looking down the road in preparation for growth. When working with retailers, we get this question all the time, and while you may be hoping for a

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