Furniture is a big-ticket item, which means there is a long sales cycle, and you need to stay in touch with your customer every step of the way. Your online presence is crucial to connecting with customers and converting leads to sales in this digital world of multi-channel advertising. Digital
In this Quick Click Solutions video by Erin Martin of Netsertive, Erin shares three tips on how furniture retailers can transform their digital advertising.
Jama Featherstone from Podium, an HFA Solution Partner, shares how retail furniture stores can utilize texting as an effective business strategy. Have comments? Leave them below!
David Enos of Phelps Digital shares 5 key steps to align your business goals with digital marketing strategies. Don’t forget to leave your comment below!
In this Quick Click Solutions video by Joe Comotto from Incubeta, Joe talks five practical website strategies furniture retailers can use in their business.
In this Quick Click Solutions video by Fredy Wright of Conquest Digital Solutions, Fredy does a deep dive on how furniture retailers can utilize Facebook and Instagram’s tools to reach their customers.
Furniture retailers have spent most of the pandemic working to increase their online presence and generate more business and open new sources of revenue. But how much should a retailer be investing in digital marketing to begin with? David Enos, vice president of digital marketing for Phelps Digital, an HFA Solution Partner, and two
It’s no secret that people love to text. In fact, according to a Gallup poll, 68 percent of Americans under 30 prefer texting over any other method of communication. But consumers don’t just want to text with their friends and family. Recent research has found that 90 percent of consumers
COVID-19 has forever changed the way consumers shop for furniture. Just within the past few months, furniture retailers have responded by investing heavily in digital ad spending as locked-down consumers spend more time online, choosing to shop from their phone or laptop versus leaving the house. With rising consumer expectations,
In a way, digital marketing is a lot like buying furniture for the home. That new sofa, loveseat and end tables might complete the den in one house, but two blocks away those pieces might fail miserably. “It’s the same with digital marketing,” says Melanie Mandros, director of sales for Conquest Digital Solutions, a Home Furnishings Association Solution Partner.
Furniture retailers would get more flexibility to spend Paycheck Protection Program funds and earn loan forgiveness under a bill passed
In last week’s HFA Live webinar, furniture retailers heard a sobering report about the industry’s new (read: sluggish) supply chain. A pair
Martin Roberts, an award-winning designer who helped physically redesign dozens of retail companies as big as Walmart and as small
A bipartisan bill pending in the U.S. Senate would end “confusion” about tax liabilities related to Paycheck Protection Program loans,
Home Furnishings Association member Morris Furniture Co. hopes its latest promotion will help get out the vote. Shoppers who buy furniture at
Congress and the Trump administration are preparing another Covid-19 relief package. The Home Furnishings Association’s Washington representative, Chris Andresen, and government relations liaison Doug Clark
Everyone is trying to figure out what the “new normal” will look like when your stores reopen. What will recovery look like to you and
