Today’s hyper-connected consumers have high expectations but a low tolerance for disappointment, making a seamless and unified omnichannel experience critical. Meeting and exceeding those expectations can help increase sales and lifetime value and drive loyalty. So, do you deliver a seamless omnichannel experience? The 2022 Omnichannel Retail Index findings can help
SEO tactics involve a multifaceted and complex discipline designed to optimize your website so it will rank higher in search engine results. Following the five essential SEO tactics below will improve your website’s visibility to search engines and reach a larger audience. Onsite SEO First and foremost, ensuring your website
In digital communication and commerce, imagery and visual merchandising have never been more important. An internal study from Google’s Search team found that nearly 40% of users aged 18-25 begin their internet searches on visual platforms, searching for places to go and products to buy on Instagram and TikTok rather
Like most marketing managers, you’re always looking for new and innovative ways to reach your audience. And if you’re considering buying digital ads, it’s essential to ask the right questions to make the most of your investment. Here is a brief digital advertising checklist of 10 crucial things to check
“How do I build out a successful digital marketing budget?” That’s the question that every retailer asks when starting campaigns, evolving strategies, or looking down the road in preparation for growth. When working with retailers, we get this question all the time, and while you may be hoping for a
Content planning doesn’t have to be complicated. Marisa Peacock, Chief Strategist with The Strategic Peacock gives you five simple tips that will streamline the content development for your digital content strategy. CLICK HERE for more digital marketing resources from HFA.
Marisa Peacock, Chief Strategist with The Strategic Peacock covers essential marketing messaging tips you need to help you target your millennial customers. CLICK HERE for more digital marketing resources from HFA.
Jamie Gaston, VP of Client Services with Esquire Advertising reviews some of the key components to building effective digital marketing campaigns to attract customers and promote your brand in this HFA Quick Click Solutions video. CLICK HERE for more digital marketing resources from HFA.
Jamie Gaston, VP of Client Services with Esquire Advertising outlines the core differences between Geo-Framing and Geo-Fencing and shows you how to find more of your target customer through your digital marketing in this HFA Quick Click Solutions video. CLICK HERE for more digital marketing resources from HFA.
When drafting any marketing strategy, defining a target audience, determining the appropriate messaging, and identifying the right communication channels. There is no longer one channel that reaches everyone, and you can no longer rely on only one message to be shared with all audiences. Deploying a successful social media strategy
Let me say off the top that I like tech, and in many cases, the higher the tech, the better.
Strong company culture is one of the best ways not only to attract customers but also for attracting and keeping
Successful companies in the home furnishing industry have many commonalities. These companies understand the value of creating loyalty with their
Fredy Wright, Digital Director at Conquest Digital Solutions, explains your options with Facebook and Instagram to help you understand how
Since we’re all sophisticated individuals running our businesses benevolently and by the numbers, I’m sure you have a robust and
Congress and the Trump administration are preparing another Covid-19 relief package. The Home Furnishings Association’s Washington representative, Chris Andresen, and government relations liaison Doug Clark
Everyone is trying to figure out what the “new normal” will look like when your stores reopen. What will recovery look like to you and
