Digital Marketing

Geo-fencing vs Geo-framing_HFA blog image
Esquire Advertising
Geo-Framing vs. Geo-Fencing

Geo-fencing and Geo-framing are both forms of digital advertising targeting customers based on their locations. Although both have similar names, they are miles apart in their approach to attracting and engaging a targeted consumer. Geo-fencing The standard Geo-fence allows you to put a pin on a building and create an

Outward_HFA Solution Partner
Outward Inc.
HFA Solution Partner: Outward, Inc.

Outward, Inc. is happy to be one of the Home Furnishings Association’s newest Solution Partners, providing its members with product photography tools and services to improve the way they do business. Retailers need high-quality product photography We understand that retailers must put their best foot forward when promoting their product

Flat design Illustration: Content is king in digital marketing
Robert Bell
Start slowly in digital marketing and build your way up, retailers say

Furniture retailers have spent most of the pandemic working to increase their online presence and generate more business and open new sources of revenue. But how much should a retailer be investing in digital marketing to begin with?  David Enos, vice president of digital marketing for Phelps Digital, an HFA Solution Partner, and two

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