Digital Marketing

Image of multi-channel marketing icons
Home Furnishings Association
Increase revenue with multi-channel advertising 

Furniture is a big-ticket item, which means there is a long sales cycle, and you need to stay in touch with your customer every step of the way. Your online presence is crucial to connecting with customers and converting leads to sales in this digital world of multi-channel advertising. Digital

Flat design Illustration: Content is king in digital marketing
Robert Bell
Start slowly in digital marketing and build your way up, retailers say

Furniture retailers have spent most of the pandemic working to increase their online presence and generate more business and open new sources of revenue. But how much should a retailer be investing in digital marketing to begin with?  David Enos, vice president of digital marketing for Phelps Digital, an HFA Solution Partner, and two

Women shopper texting on mobile
Podium
Seven best practices for text messaging with your customers

It’s no secret that people love to text. In fact, according to a Gallup poll, 68 percent of Americans under 30 prefer texting over any other method of communication. But consumers don’t just want to text with their friends and family. Recent research has found that 90 percent of consumers

Incubeta
Robert Bell
Incubeta offers members a data-driven approach to their digital marketing

COVID-19 has forever changed the way consumers shop for furniture. Just within the past few months, furniture retailers have responded by investing heavily in digital ad spending as locked-down consumers spend more time online, choosing to shop from their phone or laptop versus leaving the house. With rising consumer expectations,

Digital Marketing
Robert Bell
Conquest Digital caters a marketing program to your company’s needs 

In a way, digital marketing is a lot like buying furniture for the home. That new sofa, loveseat and end tables might complete the den in one house, but two blocks away those pieces might fail miserably.   “It’s the same with digital marketing,” says Melanie Mandros, director of sales for Conquest Digital Solutions, a Home Furnishings Association Solution Partner.

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