Digital Marketing

Hands with a tablet and different icons around. Omni channel
Kelly Gilmore at OSF Digital Strategy (Formerly FitForCommerce)
Turn Up the Omnichannel Customer Experience!

Today’s hyper-connected consumers have high expectations but a low tolerance for disappointment, making a seamless and unified omnichannel experience critical. Meeting and exceeding those expectations can help increase sales and lifetime value and drive loyalty. So, do you deliver a seamless omnichannel experience? The 2022 Omnichannel Retail Index  findings can help

5 SEO tactics to get your website seen_HFA blog image
Home Furnishings Association
5 SEO tactics to get your website seen

SEO tactics involve a multifaceted and complex discipline designed to optimize your website so it will rank higher in search engine results. Following the five essential SEO tactics below will improve your website’s visibility to search engines and reach a larger audience. Onsite SEO First and foremost, ensuring your website

Home Furnishings Association
The Growing Trend in Visual Merchandising

In digital communication and commerce, imagery and visual merchandising have never been more important. An internal study from Google’s Search team found that nearly 40% of users aged 18-25 begin their internet searches on visual platforms, searching for places to go and products to buy on Instagram and TikTok rather

Digital Advertising Checklist_HFA blog image
Conquest Digital Solutions
Digital advertising checklist: 10 questions to ask before you buy

Like most marketing managers, you’re always looking for new and innovative ways to reach your audience. And if you’re considering buying digital ads, it’s essential to ask the right questions to make the most of your investment. Here is a brief digital advertising checklist of 10 crucial things to check

Digital Marketing Budget blog_HFA
Phelps Digital
Tips For a Successful Digital Marketing Budget

“How do I build out a successful digital marketing budget?” That’s the question that every retailer asks when starting campaigns, evolving strategies, or looking down the road in preparation for growth. When working with retailers, we get this question all the time, and while you may be hoping for a

HFA-QCS Digital Content Planning Made Easy
Home Furnishings Association
Quick Click Solutions: Digital Content Planning Made Easy

 Content planning doesn’t have to be complicated. Marisa Peacock, Chief Strategist with The Strategic Peacock gives you five simple tips that will streamline the content development for your digital content strategy. CLICK HERE for more digital marketing resources from HFA.

HFA-QCS_GeoFraming vs GeoFencing
Home Furnishings Association
Quick Click Solutions: Geo-Framing vs. Geo-Fencing

Jamie Gaston, VP of Client Services with Esquire Advertising outlines the core differences between Geo-Framing and Geo-Fencing and shows you how to find more of your target customer through your digital marketing in this HFA Quick Click Solutions video. CLICK HERE for more digital marketing resources from HFA.

Target Audience Analysis_HFA blog
The Strategic Peacock
Your Target Audience is People, Power, & Influence

When drafting any marketing strategy, defining a target audience, determining the appropriate messaging, and identifying the right communication channels. There is no longer one channel that reaches everyone, and you can no longer rely on only one message to be shared with all audiences. Deploying a successful social media strategy

You might also like

More From The HFA

HFA logo with headphones

Congress and the Trump administration are preparing another Covid-19 relief package. The Home Furnishings Association’s Washington representative, Chris Andresen, and government relations liaison Doug Clark

Listen
HFA logo with headphones

Everyone is trying to figure out what the “new normal” will look like when your stores reopen. What will recovery look like to you and

Listen