Digital Marketing

A person holding a tv remote pointed at hundreds of shows to choose from.
Esquire Advertising
The Benefits of OTT Advertising for Retailers

Video streaming has taken the world by storm. Today, nearly every home has a subscription to Netflix, with other streaming services such as Disney+, Apple TV+, Amazon Prime Video, and Hulu on the rise. Now, you can watch as many episodes as you want, whenever you want, with on-demand subscription

laptop computer on desk with dice featuring cookie pictures along the side.
Unprecedented Insights: A Cookieless Future for Retailers

Sixty percent of marketers say they are concerned about cookie depreciation, but just 24% currently have a solution for their cookieless future. Those are just a few worrying findings from a new Orbit Interactive survey of more than 800 industry professionals from various backgrounds (such as home furnishings), including media

Pinterest Reveals Secrets For Driving Traffic_HFA Webinar
Home Furnishings Association
Retailers Guide to Home Furnishings Pinterest Ads

As a home furnishings retailer, it’s important to stay up to date on the most effective advertising strategies. That means looking into campaigns that can capture and engage audiences, build brand awareness, and increase revenue. Pinterest Ads for home furnishings retailers is an often-overlooked platform in this landscape but could

graphic with the word digital marketing and all the forms of digital marketing around it.
Home Furnishings Association
Reach your Target Customers with Digital Marketing for Home Furnishings Retailers

Digital marketing for Home furnishings retailers has become vital for stores looking to connect with their target audience. From streaming ads to social media campaigns, and with AI tools, retailers can effectively promote their products and reach a broader customer base. However, with upcoming privacy laws and increasing concerns over

A group of busy people in the city
Home Furnishings Association
Effective Strategies for Driving Traffic to Your Store

Home furnishings retailers must create strategies for driving traffic to their physical stores as a critical component of their overall business strategy. While online shopping is gaining popularity, many customers still prefer to see and touch products in person before purchasing. In this blog post, we’ll explore ways home furnishings

A baloon featuring SEO words being dragged by a man and a woman with strings.
Esquire Advertising
SEO Practices That Will Enhance Your Customer Experience

For any successful business, having a robust online presence is essential. Good SEO practices can help your marketing team capture visibility and boost growth for your store. After all, the better your store’s website performs in search engines, the easier it is to get paying customers to visit it –

Person doing a Google Search on a laptop computer
Scott Perry
Google Branded Search Campaign Strategy

All too often when auditing brands, I see them wasting money on brand search. Yes, it’s important to protect your brand, how much you need to depend on your brand specifically, and how your competitors are advertising against your brand, so it’s really a case-by-case basis. However, there is a

Chocolate chip cookie broken in half with crumbles in the middle.
Conquest Digital Solutions
When the Cookie Crumbles: The Future of Ad Tracking

It’s hard to believe, but the end is almost upon us! The end of 2023 will be here in a blink of an eye, and that is Google’s deadline for eliminating third-party cookies for ad tracking. Should I run and hide under my bed now if I’m a digital advertiser?

People holding up signs with question marks in front of their faces.
Maggie Ellison
Drive Customer Traffic Post Pandemic

Let’s be honest with ourselves for a moment. The pandemic changed us. Our thought processes about everything from when someone coughs to our casual interactions with our colleagues to the way we eat, the way we engage, and indeed the way we shop and, more than anything – the way

Person holding iPad with sofa on it in augmented reality.
4 Steps to Drive Traffic to your eCommerce Furniture Store

The home furnishings market is changing. What was once an in-person-only experience of feeling and touching fabrics is now done online for many people. The size of the global e-commerce furniture store market is projected to cross $40 billion by 2030. Shoppers are now driven more than ever by convenience.

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