Digital Marketing
Furniture retailers have spent most of the pandemic working to increase their online presence and generate more business and open new sources of revenue. But how much should a retailer be investing in digital marketing to begin with? David Enos, vice president of digital marketing for Phelps Digital, an HFA Solution Partner, and two
In a way, digital marketing is a lot like buying furniture for the home. That new sofa, loveseat and end tables might complete the den in one house, but two blocks away those pieces might fail miserably. “It’s the same with digital marketing,” says Melanie Mandros, director of sales for Conquest Digital Solutions, a Home Furnishings Association Solution Partner.
Furniture retailers know the power of paid search in getting their brand in front of people, but executing and monitoring a successful SEM campaign can be time-consuming and fraught with potential mistakes. Home Furnishings Association Solution Partner Phelps Digital can help. The company’s recently released guide, “Top 5 SEM Best
For years the start of the customer journey has slowly been migrating away from the furniture showroom floor to online. The novel coronavirus pandemic has only accelerated that change to the point that Home Furnishings Association member City Furniture has revamped its sales process entirely to focus on engaging that
You might also like
When I think of Facebook, there is one thing that comes to mind: the song “Changes” by David Bowie because
As of 2024, content marketing strategies have evolved significantly, shaped by technological advancements and changing audience behaviors. Here are the
In the fast-paced world of home furnishing eCommerce, gaining a competitive edge is paramount. With the ever-expanding array of marketplaces,
Home furnishings retailers constantly adapt to new and innovative ways of transacting with customers. With the pandemic pushing consumers towards
After a stellar 2023 Holiday Season, most consumer analysts have been cheering the strong retail sales data spurred by manageable
More From The HFA
Traffic Mastery: Organic & Paid Advertising Join our panel of experts as we dive into the key strategies for maximizing your online presence. Learn how
Drive Traffic with Data Insights There is untapped potential for driving traffic to your store by using the data you collect. Industry experts will share