Shop Talk

More than 270 golfers participated in HOM Furniture's annual charity golf tournament to help local organizations.
Robert Bell
HOM Furniture tees it up for charity

A gorgeous golf course. A sun-kissed Minnesota morning. Dozens of golfers eager to help a local cause. HOM Furniture. All four made for a perfect recipe for the 30th annual HOM Open Charity Golf Tournament last month. About 270 participants enjoyed a perfect day on the greens and fairways at

The Canadian Furniture Show canceled its 2020 event following years of declining attendance from retailers and manufacturers alike.
Robert Bell
HFA members in Canada lament loss of show

Home Furnishings Association retailers in Canada are lamenting the loss of the Canadian Furniture Show, their country’s only furniture market, but they’re not surprised. After 47 years, organizers of the Canadian Furniture Show canceled the 2020 event. The show, annually held in May in the International Centre just outside Toronto,

HFA member Joaquin Rodriquez and his store. Hacienda Furniture, does a robust business with Hispanics in Oxnard, Calif.
Robert Bell
Connecting with Hispanics: How one HFA member does it daily

The face of the retail furniture consumer is changing. That’s because America is changing, too. There are 131 million multicultural Americans in the United States today, according to a Claritas report earlier this year. Those Americans make up 37.5 percent of the U.S. population with Hispanics accounting for the largest

HFA member John Rose likes to use raw, unedited video in his social media campaigns.
Robert Bell
Social media video for your store: Keep it raw (and real)

When HFA member John Rose learned a competitor was spreading false information about his furniture store, J.R. Furniture, he decided to set the record straight through social media video. But Rose knows social media isn’t always what it seems. With so many filters and editing tools available, who can tell

David McMahon
Robert Bell
Forecasting your business for 2020 starts now

Marathons are a lot like running a furniture store. It’s important to finish strong. In the HFA’s Fall Insights magazine, David McMahon offers furniture retailers advice on the final push. But that’s just the start, says McMahon. Here he offers some tips on forecasting for the next year. Retailers can

Tepperman's Furniture opened this "pop-up store" to recruit employees.
Robert Bell
This pop-up didn’t sell a single thing. It was a huge success.

Two months after its opening, the Tepperman’s Furniture pop-up store in an Ancaster, Ontario, mall closed without selling a single appliance or piece of furniture. Andrew Tepperman is delighted with the pop-up’s success. That’s because the pop-up, filled with 35,000 square feet of product, was never created to sell furniture.

High Point Market Attendee points at seminars offered by the Home Furnishings Association
Home Furnishings Association
Raise your marketing game at the HFA’s Resource Center

Marketing presents a constantly changing learning curve for many furniture retailers. What are the best ways to reach and convert customers? Direct mail? Email? Texts? Television, radio or newspaper ads? Social media? How much of which? Where can scarce dollars be applied most effectively? How should messages be crafted? How

Weatherby's Furniture in Bakersfield, Calif., is closing its doors after 98 years in business. Owners Robert and Trish Weathersby are having a retirement sale.
Robert Bell
Having a sale? It’s all in the timing

The way HFA members Robert and Trish Weatherby see it, 98 years is a pretty good run. In June, the owners of Weatherby’s Furniture, a retail institution in Bakersfield, Calif., gathered employees in the store for an announcement: With no family members interested in continuing the business, the couple said

Gary Fazio is the new CEO of Art Van Furniture
Robert Bell
Art Van finds its man: Gary Fazio takes over as CEO

A former bedding industry veteran is leaving behind retirement to lead HFA member Art Van Furniture. Gary Fazio is the company’s new CEO effective immediately. Fazio replaces Ron Boire, who resigned in August after leading the Top 100 retailer for about a year. Fazio brings more than 40 years of

An artist's rendering of the new store opening next year by HFA member Furniture Connections.
Robert Bell
When to expand? HFA member David Berggren offers tips

Uncertainty to tariffs. A possible recession on the horizon. These days, furniture retailers who want to expand can get frightened off by the headlines. HFA member Furniture Connection in Clarksville, Tenn., is not like a lot of furniture retailers. Owner David Berggren broke ground this month on a second Furniture Connection

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