Digital Marketing

Flat design Illustration: Content is king in digital marketing
Robert Bell
Start slowly in digital marketing and build your way up, retailers say

Furniture retailers have spent most of the pandemic working to increase their online presence and generate more business and open new sources of revenue. But how much should a retailer be investing in digital marketing to begin with?  David Enos, vice president of digital marketing for Phelps Digital, an HFA Solution Partner, and two

Women shopper texting on mobile
Seven best practices for text messaging with your customers

It’s no secret that people love to text. In fact, according to a Gallup poll, 68 percent of Americans under 30 prefer texting over any other method of communication. But consumers don’t just want to text with their friends and family. Recent research has found that 90 percent of consumers

Digital Marketing
Robert Bell
Conquest Digital caters a marketing program to your company’s needs 

In a way, digital marketing is a lot like buying furniture for the home. That new sofa, loveseat and end tables might complete the den in one house, but two blocks away those pieces might fail miserably.   “It’s the same with digital marketing,” says Melanie Mandros, director of sales for Conquest Digital Solutions, a Home Furnishings Association Solution Partner.

Phelps Digital
Robert Bell
Phelps Digital guide can help retailers boost their SEM game

Furniture retailers know the power of paid search in getting their brand in front of people, but executing and monitoring a successful SEM campaign can be time-consuming and fraught with potential mistakes. Home Furnishings Association Solution Partner Phelps Digital can help. The company’s recently released guide, “Top 5 SEM Best

Isometric customer journey illustration
Cate Gallagher
It’s time to focus on digital

A lot has changed rapidly in the past six-plus months and left many retailers feeling unsure about what to do to keep momentum for their businesses. The answer is actually quite simple – focus on digital! According to the Global Web Index, ​social media usage in the U.S. has increased

City Furniture's newest store in the Miami community of Doral will be a dual-branded effort with Ashley HomeStore.
Robert Bell
Koenig: Now more than ever, the new customer journey starts online

For years the start of the customer journey has slowly been migrating away from the furniture showroom floor to online. The novel coronavirus pandemic has only accelerated that change to the point that Home Furnishings Association member City Furniture has revamped its sales process entirely to focus on engaging that

Robert Bell
Open or not, your store needs to be active on social media

Marketing your business on social media has never been easy in normal times, but in the midst of a pandemic when your store is either closed or doing next to nothing in business, it can seem all the more challenging. Outside of the physical dangers that COVID-19 presents, many consumers

photo shows chris and jeff lanzafame
Doug Clark
Lanzafame video cracks up customers, and a recliner

Chris Lanzafame and his son, Jeff, had a little time to kill at their business, Lanzafame Furniture Co. They also happened to have had Chris’ niece, Julie Daseking, who was working at the store during her summer break from college. She knows something about making videos. So, why not? The

HFA member John Rose likes to use raw, unedited video in his social media campaigns.
Robert Bell
Social media video for your store: Keep it raw (and real)

When HFA member John Rose learned a competitor was spreading false information about his furniture store, J.R. Furniture, he decided to set the record straight through social media video. But Rose knows social media isn’t always what it seems. With so many filters and editing tools available, who can tell

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