David Enos of Phelps Digital shares 5 key steps to align your business goals with digital marketing strategies. Don’t forget to leave your comment below!
Furniture retailers have spent most of the pandemic working to increase their online presence and generate more business and open new sources of revenue. But how much should a retailer be investing in digital marketing to begin with? David Enos, vice president of digital marketing for Phelps Digital, an HFA Solution Partner, and two
It’s no secret that people love to text. In fact, according to a Gallup poll, 68 percent of Americans under 30 prefer texting over any other method of communication. But consumers don’t just want to text with their friends and family. Recent research has found that 90 percent of consumers
In a way, digital marketing is a lot like buying furniture for the home. That new sofa, loveseat and end tables might complete the den in one house, but two blocks away those pieces might fail miserably. “It’s the same with digital marketing,” says Melanie Mandros, director of sales for Conquest Digital Solutions, a Home Furnishings Association Solution Partner.
Furniture retailers know the power of paid search in getting their brand in front of people, but executing and monitoring a successful SEM campaign can be time-consuming and fraught with potential mistakes. Home Furnishings Association Solution Partner Phelps Digital can help. The company’s recently released guide, “Top 5 SEM Best
A lot has changed rapidly in the past six-plus months and left many retailers feeling unsure about what to do to keep momentum for their businesses. The answer is actually quite simple – focus on digital! According to the Global Web Index, social media usage in the U.S. has increased
For years the start of the customer journey has slowly been migrating away from the furniture showroom floor to online. The novel coronavirus pandemic has only accelerated that change to the point that Home Furnishings Association member City Furniture has revamped its sales process entirely to focus on engaging that
Marketing your business on social media has never been easy in normal times, but in the midst of a pandemic when your store is either closed or doing next to nothing in business, it can seem all the more challenging. Outside of the physical dangers that COVID-19 presents, many consumers
Chris Lanzafame and his son, Jeff, had a little time to kill at their business, Lanzafame Furniture Co. They also happened to have had Chris’ niece, Julie Daseking, who was working at the store during her summer break from college. She knows something about making videos. So, why not? The
When HFA member John Rose learned a competitor was spreading false information about his furniture store, J.R. Furniture, he decided to set the record straight through social media video. But Rose knows social media isn’t always what it seems. With so many filters and editing tools available, who can tell
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