Differentiation is key in today’s competitive home furnishings market. Furniture retailers increasingly turn to private labeling and exclusive product partnerships with manufacturers as strategic tools to stand out, build brand equity, and improve margins. For store owners, general managers, and buyers alike, the opportunity to offer something your competitors can’t
In furniture retail, success hinges on a balance of time-tested strategies and the ability to adapt to an ever-changing market. Effectively closing sales requires a deep understanding of customer behavior, strategic follow-up, and the right mix of technology and training. Rob Ball, owner of over 26 furniture store locations and
The NEW Buyer Journey: Digital and On-Demand The days of quick, impulse-driven furniture purchases are long gone. Today’s consumer expects instant clarity, confidence, and even control from the products and companies they choose to invest their hard-earned money with. If your website doesn’t deliver—especially on the product page—the sale stalls.
A concerning reality persists in furniture and mattress retail: between 60-80% of furniture shoppers and 30-50% of mattress shoppers walk out without purchasing. This “walk-away rate” translates to approximately $150 million in lost furniture and $30 million in lost mattress sales across the United States daily. According to a 2023 Consumer
Retail furniture today presents challenges. The rise of online shopping, a sluggish housing market, and reduced foot traffic due to low consumer confidence all put pressure on traditional furniture retailers. But even when traffic is down, opportunities exist. The most successful brick-and-mortar retailers understand that growth doesn’t only come from
Closing a sale isn’t always a single interaction. Even with a thorough qualification, matching needs, masterful objection handling, and creating a sense of urgency with a customer, we often still hear, “I need to think about it.” What you do after hearing that dreaded phrase is what makes or breaks
Effective sales management is the driving force behind a high-performing sales team and a profitable business. It’s not just about setting targets—it’s about creating a structured, strategic approach that involves ownership, sales managers, salespeople, and support teams working in sync. From establishing clear goals and refining sales strategies to implementing
Closing a sale isn’t always a single interaction. Even with a thorough qualification, matching needs, masterful objection handling, and creating a sense of urgency with a customer, we often still hear, “I need to think about it.” What you do after hearing that dreaded phrase is what makes or breaks
Sales success in business and life is not a matter of chance—it’s built on a foundation of strong guiding principles. Certain fundamental sales principles apply universally, whether you’re a sales professional striving to close more deals, a leader shaping a high-performance team, or an individual looking to improve personal discipline.
Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their
As the home furnishings industry braces for renewed economic pressure due to evolving U.S. tariff policy, small and mid-sized business
Home furnishing businesses like yours are taking the plunge into ecommerce every day by setting up simple online shops. If
Why Cart Abandonment Might Be Happening and How to Fix It It’s time to meet with the web and marketing
The trade landscape continues to bring relief and uncertainty to the home furnishings industry. From temporary tariff extensions to landmark
Business owners understand that numbers wield immense power. However, leveraging these numbers to boost your bottom line is not always
Managing Cash Flow Fluctuations in Turbulent Times Cash flow can make or break your business — especially in retail. From economic uncertainty and changing consumer
Driving Results with Sales Process & Planning A high-performing sales team doesn’t happen by chance—it’s built on a structured process and a strategic plan for
MEMBER-ONLY DISCUSSION: Technology & Data Connect with other HFA member retailers to share the challenges and successes you are experiencing
MEMBER-ONLY DISCUSSION: Expense Management Connect with other HFA member retailers to share the challenges and successes you are experiencing in
