It’s 9:47 on a Tuesday night. The kids are finally asleep, and a woman who sat on your sofa last Saturday opens your website to look at it again. She remembers how the cushion gave just enough. She wants to see whether the fabric she touched comes in something that
She stopped in front of the living room vignette the way shoppers do when something feels right. Hand on the arm of the sofa—a slow look at the rug, the lamp, the throw that made it feel finished. Then came three questions in a row. Could she get this sofa
For decades, home furnishings retail has relied on a familiar merchandising formula: create a beautiful room, put the furniture in it, add a few accessories, and allow customers to recreate the look at home. That formula still works, but today’s consumer is increasingly looking for something different. Rather than purchasing
Most retailers understand the fundamentals of visual merchandising. They know how to build a vignette, create a focal point, and maintain aesthetic consistency. These skills are well established in the industry. Yet merchandising is evolving, and the most effective strategies today rely on more than creative execution. They are powered
When Furniture Stops Moving, It’s Time to Rethink Your Floor Tariffs are driving costs up. The pandemic redecorating rush is over. If you’re looking around your showroom, wondering where the traffic went—and noticing your turns slowing while your warehouse fills up—you’re not alone. This is the new normal. The question
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging furniture—it’s a powerful strategy to drive higher sales and refresh your store’s appeal. By rethinking layout, product mix, and visual flow, home furnishings retailers can create an immersive shopping experience
How to spot consultative salespeople who listen, build trust, and follow through — before they ever set foot on your floor The Most Expensive Hire on Your Payroll Is the Wrong One Few positions cost a furniture retailer more when filled badly than the sales role. A wrong hire on
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting foot in a store. They browse retailer websites, compare prices, read reviews, and seek inspiration across social platforms. By the time they arrive at a showroom, many have already narrowed
In a furniture retail operation, one of the biggest threats to customer trust is not always the product itself. It is what happens after the sale. Retailers invest heavily in merchandising, showroom experience, and conversion. Still, the customer’s lasting impression is often shaped by delivery, service, protection, repairs, and after
How Furniture Retailers Can Thrive in the Agentic Era The digital landscape for home furnishings is shifting beneath our feet, moving from static websites to dynamic, AI-driven ecosystems. To help our members navigate this transition, we recently sat down with three industry experts to discuss the practical application of “Agentic
Retailer-focused education will explore AI, marketing, operations, customer experience, tariffs, and business growth The Home Furnishings Association (HFA) will present
What if the biggest threat to revenue isn’t the customer who walks away? What if it’s the customer who stays?
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
Finding and retaining quality employees continues to be one of the most significant challenges facing organizations today. Hiring managers, HR
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
