Today’s customers are smart and looking for more than good furniture at great prices. What if we told you there is a way to tap into a growing market to build loyalty and increase sales? Customers respond to personalized experiences, and you can create one by leveraging a consumer trend
Customer expectations are higher than ever. Equipping a sales team with tools to elevate customer satisfaction is not only a good idea – it’s essential. Leveraging technology like a sales support app is a simple and powerful way to enhance efficiency and accuracy while improving the overall customer experience, which
We’ve worked with many top 100 furniture retailers, and while each has its own approach, they all share a common goal: creating a memorable customer experience that drives sales. Balancing this with cost control can be challenging, and introducing new tech—especially 3D—can feel daunting. However, when creating a winning game
During the pandemic, the shift to digital shopping became a lifeline for consumers, marking a significant turning point in the way home furnishings are discovered and bought. While today furniture shoppers once again prefer to shop in stores, they’ve integrated digital aspects into their shopping journey. As furniture retailers invest
According to recent research, 63% of US shoppers leverage eCommerce for furniture purchasing. In the competitive world of eCommerce, especially in the home furnishing sector, customer engagement is key to driving sales and building brand loyalty. As consumers have more choices than ever, creating an engaging eCommerce shopping experience is
Why do so many would-be furniture customers abandon their carts during their shopping journey? Understanding why consumers choose not to complete a transaction could be the key to growing your sales during the upcoming holiday season. Purchasing furniture can be a prolonged and thoughtful journey. A recent survey found that
In 2023, the home, garden, and furniture industry encountered its fair share of headwinds. Despite soaring inflation rates, a tough housing market, and massive layoffs, these brands and retailers ultimately came out resilient, ending the year on a positive note. However, as the same obstacles persist with no end in
Home furnishings retailers face the challenge of meeting consumer demand, where consumers are mostly online. One key way to enhance customer experience and engage with consumers around relevant products is by implementing a live inventory system. This feature, often referred to as integrated eCommerce, not only benefits retailers but also
Shopping for furniture online can be an exciting yet challenging experience. While the convenience and variety offered by digital storefronts are unparalleled, many shoppers find themselves grappling with certain obstacles. In this blog, we’ll delve into the five biggest pain points that consumers commonly encounter when purchasing furniture online, shedding
With Black Friday and the holiday rush on the horizon, it’s the ideal time to make sure your financing options are set up to help customers confidently make big purchases. Many customers want to create a cozy, inviting home for family gatherings—whether upgrading to a new dining table or finding
As a home furnishings retailer, every dollar counts when it comes to marketing. You want to ensure that your efforts
The home furnishings industry is experiencing a digital revolution, and operations optimization is leading the way. Advanced technologies are pivotal
It Could Happen To You- Start Protecting Your Business The retail industry faces various cyber threats that can profoundly impact
eCommerce success hinges on more than just having an online storefront—it requires a seamless, scalable, and customer-centric platform. The shift
Top 100 retailer and HFA Member Bob’s Discount Furniture has set a new benchmark with its innovative flagship store in
Generational Consumer Buying Trends for 2025 Our expert panel will delve into the ever-changing landscape of consumer buying habits, focusing on how generational preferences and
Government Affairs Impacting the Home Furnishings Industry in 2025 Stay informed and prepared for 2025 with an exclusive webinar featuring HFA lobbyists as they share
MEMBER-ONLY DISCUSSION: Digital Marketing Connect with other HFA member retailers to share the challenges and successes you are experiencing in your Digital
Discover how to ensure your business remains compliant, competitive, and well-informed about the legislative policies shaping the home furnishings industry.
