Sales

Blue sofa in a furniture store that has a private label attached. Created by Freepik.com
Home Furnishings Association
Boosting Profitability Through Private Labeling and Exclusive Products

Differentiation is key in today’s competitive home furnishings market. Furniture retailers increasingly turn to private labeling and exclusive product partnerships with manufacturers as strategic tools to stand out, build brand equity, and improve margins. For store owners, general managers, and buyers alike, the opportunity to offer something your competitors can’t

Rob Ball speaking to retailers about Sales Management
Home Furnishings Association
Retailer Discussion: Empowering Salespeople to Boost Performance and Close Sales

In furniture retail, success hinges on a balance of time-tested strategies and the ability to adapt to an ever-changing market. Effectively closing sales requires a deep understanding of customer behavior, strategic follow-up, and the right mix of technology and training. Rob Ball, owner of over 26 furniture store locations and

a picture of how a 3D configurator works with applying color on furniture in a customer home with a digital app.
Jola Interactive
How 3D Visual Product Configurators Are Turning Browsers Into Buyers

The NEW Buyer Journey: Digital and On-Demand The days of quick, impulse-driven furniture purchases are long gone. Today’s consumer expects instant clarity, confidence, and even control from the products and companies they choose to invest their hard-earned money with. If your website doesn’t deliver—especially on the product page—the sale stalls.

Millennial man with his hands up in an "X" with an angry look on his face.
Trakwell.AI
The High Cost of Failed Customer Connections

A concerning reality persists in furniture and mattress retail: between 60-80% of furniture shoppers and 30-50% of mattress shoppers walk out without purchasing. This “walk-away rate” translates to approximately $150 million in lost furniture and $30 million in lost mattress sales across the United States daily.  According to a 2023 Consumer

Young manager of furniture store showing male customer new couches while standing by one of them and telling about one more item
Guardian Protection Products
5 Effective Sales Strategies When Traffic Is Down

Retail furniture today presents challenges. The rise of online shopping, a sluggish housing market, and reduced foot traffic due to low consumer confidence all put pressure on traditional furniture retailers. But even when traffic is down, opportunities exist. The most successful brick-and-mortar retailers understand that growth doesn’t only come from

The furniture store manager demonstrates furniture to the buyers. A guy and a girl are listening with a good mood to the seller.
Lori Friedlander
The Art of Sales Follow-Up

Closing a sale isn’t always a single interaction. Even with a thorough qualification, matching needs, masterful objection handling, and creating a sense of urgency with a customer, we often still hear, “I need to think about it.” What you do after hearing that dreaded phrase is what makes or breaks

Business team pulling arrows trying to help drive the company to grow, Improve, expand your business and achieve success. Growing company concept Vector design illustration.
Jody Sievert
How Effective Sales Management Drives Profitability and Performance

Effective sales management is the driving force behind a high-performing sales team and a profitable business. It’s not just about setting targets—it’s about creating a structured, strategic approach that involves ownership, sales managers, salespeople, and support teams working in sync. From establishing clear goals and refining sales strategies to implementing

Sales Person talking to a couple in a furniture store. Created by Freepik.com
Lori Friedlander
The Art of Sales Follow-Up

Closing a sale isn’t always a single interaction. Even with a thorough qualification, matching needs, masterful objection handling, and creating a sense of urgency with a customer, we often still hear, “I need to think about it.” What you do after hearing that dreaded phrase is what makes or breaks

Two happy friendly diverse professionals, teacher and student giving high five standing in office celebrating success, good cooperation result, partnership teamwork and team motivation in office work.
Brad Huisken
Six Sales Principles for Business and Life

Sales success in business and life is not a matter of chance—it’s built on a foundation of strong guiding principles. Certain fundamental sales principles apply universally, whether you’re a sales professional striving to close more deals, a leader shaping a high-performance team, or an individual looking to improve personal discipline.

Pleased female posing for camera in furniture store
HFA Sales Academy
Building a Winning Sales Strategy Plan

Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their

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