Finance


Riskified, one of HFA’s newest members, empowers businesses to realize the full eCommerce potential by making it safe, accessible, and frictionless. The world’s largest brands trust us to increase revenue, manage risk, maximize fraud prevention, and improve customer interactions. Leading With Customer Centricity in a Digital-First World Customer centricity has


Despite last year’s global challenges, the furniture industry rebounded in 2020 as people spruced up their spaces and renovated multiple rooms within their homes. Although financing played a significant role in this success, one thing that also increased – primary credit declines. Turning customers away is never the desired outcome,

Not all lease-to-own programs are alike. American First Finance, a Home Furnishings Association Solution Partner, proves this every day to furniture retailers. [See what American First Finance offers to HFA Members] AFF got its start in 2013 after founder Doug Rippel spent six months working in an Ashley store in

The coronavirus pandemic and the ensuing shutdown of stores will have a direct impact on every furniture retailer’s bottom line this year. It will also affect how they manage their businesses moving into 2021. At a recent Home Furnishings Association COVID-19 live webinar, HFA members Peter Theran and Bobby Watson

It’s not a pretty picture to imagine, but let’s face it: There’s very little pretty about our current economy. So forgive Mitchell Stiles when he explains the best way for furniture retailers to reduce their cash-burn rate during this economic shutdown. “It’s like having 10 people in a lifeboat, and
You might also like

Engaging visuals are critical for your e-commerce site. They help increase time on the page, engagement with product pages, add-to-cart

If your website is like your digital showroom, your Careers Page is like the digital version of your lobby and

Long ago, you did not have to look far to find prospective employees for your organization. Even better, great employees

Esquire Advertising discusses how to increase sales for your store by turning your customers into social influencers.

As the furniture industry evolves and competition increases, we must ensure our sales associates and managers are consistently trained to
More From The HFA

Are you looking for ways to train your sales team and fill their pipeline? We have brought together a group of experts to share their

Unlock the secrets of Pinterest. Join us for an exclusive webinar with Pinterest to learn how you can use Pinterest to drive more qualified traffic,