In this Quick Click Solutions video, MicroD outlines the 5 steps that will help you build your digital marketing budget.
eCommerce
In this Quick Click Solutions video from RetailSystem, Jesse Akre shares some tips on how to display products online with the level of detail and care you show in your in-store showroom to sell more.
David Howell and Grant Sparks are more than just business partners. They’re childhood friends who grew up together and went to school together. So when Sparks was looking for someone to help grow the mattress store he started, he knew just whom to turn to. Howell and Sparks, the Home Furnishings Association’s newest members, own Relaxerie Sleep Shop, a two-store chain just
Furniture retailers were notoriously slow in embracing an e-commerce strategy. The pandemic changed that. E-commerce as a revenue-generating strategy has advanced three to five years just within the past nine months as evident by strong online sales throughout the summer. Today, your online store is your new flagship store. Supporting that new flagship requires having strong
For months, years even, Home Furnishings Association member Matter Brothers put off selling furniture and accessories online. The company had a robust website packed with product, but to buy that product meant getting in the car and making a trip to one of the company’s 10 stores. Kim Dominguez, Matter
It’s no secret the novel coronavirus pandemic has changed how we shop, but at first there was only anecdotal evidence of that. In the Home Furnishings Association’s live COVID-19 Webinar June 4, Shoptelligence CEO Laura Khoury offered real data to to show just how dramatic that change is in the
Sheely’s Furniture in Ohio dipped its toes into the e-commerce game last summer. Nine months later, the longtime Home Furnishings Association member has a message for other brick-and-mortar furniture retailers: It’s time for everyone to dive in. “This is something a lot of retailers will look back on in 15
The ripples from the coronavirus pandemic will change consumer shopping habits for years — perhaps even permanently — as more Americans choose to travel less and stay home more. That will create a more localized economy for all small businesses, and retailers should act now to take advantage of the
eMarketer values online furniture sales at $42 billion this year, a number that is expected to rise to $50 billion in 2020. But those numbers don’t impress local brick-and-mortar retailers who shy away from e-commerce because they can’t find reliable shipping with fixed quotes. Thanks to shipping broker uShip, furniture
Home Furnishings Association member Sheely’s Furniture & Appliance dipped its toes into e-commerce this month, selling in-stock appliances through its website. Sheely’s takes the plunge this fall when it adds furniture. The move had been talked about on and off at the North Lima, Ohio, company for years, but it
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Consistency in advocacy engagement has been the main pillar of HFA’s Government Relations Action Team (GRAT) throughout the COVID-19 pandemic.
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Congress and the Trump administration are preparing another Covid-19 relief package. The Home Furnishings Association’s Washington representative, Chris Andresen, and government relations liaison Doug Clark
Everyone is trying to figure out what the “new normal” will look like when your stores reopen. What will recovery look like to you and
