eCommerce
Furniture retailers were notoriously slow in embracing an e-commerce strategy. The pandemic changed that. E-commerce as a revenue-generating strategy has advanced three to five years just within the past nine months as evident by strong online sales throughout the summer. Today, your online store is your new flagship store. Supporting that new flagship requires having strong
For months, years even, Home Furnishings Association member Matter Brothers put off selling furniture and accessories online. The company had a robust website packed with product, but to buy that product meant getting in the car and making a trip to one of the company’s 10 stores. Kim Dominguez, Matter
Brick-and-mortar furniture retail still has room to thrive, even in a world where 55 percent of U.S. households have Amazon Prime accounts, a study by IHL Group suggests. According to the study, 75 percent of retail business will still be driven by physical stores in 2022. But to stay relevant furniture retailers will need to adopt technology of their own to
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