Retailers have an edge that Amazon can’t supply: BOPIS

Couple looking at texture swatches

Brick-and-mortar furniture retail still has room to thrive, even in a world where 55 percent of U.S. households have Amazon Prime accounts, a study by IHL Group suggests. According to the study, 75 percent of retail business will still be driven by physical stores in 2022. But to stay relevant furniture retailers will need to adopt technology of their own to fight back against Amazon and stay relevant in this rapidly evolving world. 

IHL Group suggests retailers should keep in mind the top reasons shoppers still visit physical stores over e-Commerce sites: 

  • 23% of shoppers want their purchase now. 
  • 20% want to touch and feel the product or need your staff’s expertise. 
  • 14% don’t want to pay a delivery fee. 
  • 12 % want to support local businesses. 
  • 11% want to shop your store out of convenience. 

Most of these desires can be met through a buy online, pick up in-store (BOPIS) program, according to Greg Buzek, Founder and President of IHL Services. This kind of service gives shoppers a reason to come in store, and can provide incentives that Amazon’s limited physical presence can’t match. 

“People shop at stores because they need it now, or they need more experience: to touch and feel and try it on,” said Buzek. “If you can take that ‘need it now’ and add to it the fact that you can beat Amazon at their own delivery game with the BOPIS because you’re local, it can be very powerful.” 

Home Furnishings Association

The Home Furnishings Association is proud to serve the industry with the latest education, and information that impacts your business. Learn more about membership.

See more:

Related Posts

Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

SEO Company Santa Monica_Logo

In today’s digital era, driving foot traffic to your physical store is invaluable. Our Google

nfinite_HFA Solution Partner

NFINITE is a Martech company specializing in e-merchanding. We offer a turnkey solution for creating,

Riskified_HFA Solution Partner

Riskified has built an eCommerce risk management platform that allows online merchants to create trusted

STORIS Logo

For 30 years, STORIS has been the leading provider of technology to the home furnishings

nfinite_HFA Solution Partner

NFINITE is a Martech company specializing in e-merchanding. We offer a turnkey solution for creating,

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.
Stay Informed and Up To Date
Subscribe now to elevate your store's success with expert tips and the latest trends delivered straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!