Home Furnishings Association Announces Shannon Williams as New CEO

Shannon Williams

[High Point, 2/5/2024] – Today, the Home Furnishings Association (HFA) announced that Shannon Williams will be its next Chief Executive Officer effective June 1, 2024.  

Williams succeeds current CEO Mark Schumacher, who announced his intent to step down from his role last year.  She has worked for the HFA since 2018 in a number of roles, most recently as its Chief Operating Officer. Williams brings a background in business development and managerial strategy and is a Certified Association Executive.  

“I am honored and excited to take this new role. In the past years, the HFA achieved remarkable performance, advancing its mission and increasing membership.  As the new CEO, the HFA will continue to collaborate with diverse stakeholders to strengthen the home furnishings ecosystem, ensuring a prosperous future for our industry and the association,” Williams said. 

HFA Board President Matt Schultz shared confidence in the transition, saying, “Ms. Williams brings a rich business background and association knowledge that will help the HFA adapt to meet the industry needs and ensure we continue to serve furniture retailers and other stakeholders.  We thank Mr. Schumacher for his work during the tumultuous economic turns of the past few years.” 

Schumacher shared, “I am excited about the board’s decision to elevate Shannon to CEO. She is a gifted and highly skilled executive who possesses all the abilities needed to lead HFA and our industry in the years ahead.” 

About the Home Furnishings Association(HFA): The Home Furnishings Association (HFA), with roots dating back to 1920, is North America’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,500 members representing more than 10,000 storefronts in North America. HFA provides members with programs, resources, services, and a unified voice in government relations by collaborating with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the HFA, visit www.myhfa.org .

For media inquiries, please contact:

Kaprice Crawford at kcrawford@nahfa.org or 916.960.0346.

See more:
Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

Wondersign Logo

Wondersign is a Software-as-a-Service (SaaS) company and catalog data syndication platform for home furnishings retailers

LendPro logo

LendPro offers a compliant and secure consumer finance system that provides a single customer credit

Merchant Cost Consulting_logo

Merchant Cost Consulting is a performance-based consulting firm. We help businesses reduce their credit card

Wondersign Logo

Wondersign is a Software-as-a-Service (SaaS) company and catalog data syndication platform for home furnishings retailers

LendPro logo

LendPro offers a compliant and secure consumer finance system that provides a single customer credit

Merchant Cost Consulting_logo

Merchant Cost Consulting is a performance-based consulting firm. We help businesses reduce their credit card

American First Finance

AFF innovates ways for people to move forward in life with easier access to what

Acima_HFA Solution Partner

Acima is the only lease-to-own program that gives our 3,500+ retail partners the ability to

American First Finance

AFF innovates ways for people to move forward in life with easier access to what

Acima_HFA Solution Partner

Acima is the only lease-to-own program that gives our 3,500+ retail partners the ability to

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.
Stay Informed and Up To Date
Subscribe now to elevate your store's success with expert tips and the latest trends delivered straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!