Home Furnishings Association Announces Shannon Williams as New CEO

Shannon Williams

[High Point, 2/5/2024] – Today, the Home Furnishings Association (HFA) announced that Shannon Williams will be its next Chief Executive Officer effective June 1, 2024.  

Williams succeeds current CEO Mark Schumacher, who announced his intent to step down from his role last year.  She has worked for the HFA since 2018 in a number of roles, most recently as its Chief Operating Officer. Williams brings a background in business development and managerial strategy and is a Certified Association Executive.  

“I am honored and excited to take this new role. In the past years, the HFA achieved remarkable performance, advancing its mission and increasing membership.  As the new CEO, the HFA will continue to collaborate with diverse stakeholders to strengthen the home furnishings ecosystem, ensuring a prosperous future for our industry and the association,” Williams said. 

HFA Board President Matt Schultz shared confidence in the transition, saying, “Ms. Williams brings a rich business background and association knowledge that will help the HFA adapt to meet the industry needs and ensure we continue to serve furniture retailers and other stakeholders.  We thank Mr. Schumacher for his work during the tumultuous economic turns of the past few years.” 

Schumacher shared, “I am excited about the board’s decision to elevate Shannon to CEO. She is a gifted and highly skilled executive who possesses all the abilities needed to lead HFA and our industry in the years ahead.” 

About the Home Furnishings Association(HFA): The Home Furnishings Association (HFA), with roots dating back to 1920, is North America’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,500 members representing more than 10,000 storefronts in North America. HFA provides members with programs, resources, services, and a unified voice in government relations by collaborating with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the HFA, visit www.myhfa.org .

For media inquiries, please contact:

Kaprice Crawford at kcrawford@nahfa.org or 916.960.0346.

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