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Flat design Illustration: Content is king in digital marketing
Robert Bell
Start slowly in digital marketing and build your way up, retailers say

Furniture retailers have spent most of the pandemic working to increase their online presence and generate more business and open new sources of revenue. But how much should a retailer be investing in digital marketing to begin with?  David Enos, vice president of digital marketing for Phelps Digital, an HFA Solution Partner, and two

Robert Bell
Small Business Saturday reinforces ties between HFA members and their communities

Long after Thanksgiving spills into Black Friday, when hordes of people begin their holiday shopping rites, HFA member Cheri Hochstetler will keep the doors closed at Dwell, the eclectic furniture store she and her husband own with friends in Coralville, Iowa.  “We’re going to have a quiet Thanksgiving that includes giving our staff some time at home

El Paso, TX. USA - October 23,2020: Free Covid-19 screening took place at the University of Texas at El Paso campus as the Covid-19 surge reaches nearly 27,000 cases. Four additional mobile morgues have been requested to help with the increasing Covid-19 death spike.
Doug Clark
Furniture stores operate safely, sell essential products

The Home Furnishings Association urges furniture retailers to tell their state and local elected leaders that their businesses are safe, essential and strong contributors to economic recovery. “The COVID crisis isn’t going away soon,” Mark Schumacher, the association’s CEO, said in an email to more than 1,300 HFA members. “In

A man and two girls outside a furniture store
Doug Clark
In stock? Say it loud, because customers want it now

Furniture in stock? Shout it out, because Americans want it now. That’s a powerful message that some furniture retailers are broadcasting loud and clear. One is American Furniture Warehouse in Greensboro, N.C. It recently began airing a TV ad titled “In Stock.” “With trucks arriving daily at American Furniture Warehouse,

Manufacturing
Robert Bell
Manufacturers adjust their game amid disrupted supply chains

It’s not much, but furniture retailers can find a sliver of solace knowing they are not alone in the disruption of their supply chains. Main Street mom-and-pop stores to some of the largest global manufacturers have had their worlds upended by the pandemic. The impact of that disruption can be measured in a new study

Image shows a furniture market scene
Doug Clark
Smith Leonard echoes Piper Sandler-HFA survey

August saw the largest increase of the year in new home furnishings orders, according to the latest Smith Leonard monthly survey of manufacturers and distributors. The findings reinforce the recently released results of a third-quarter sampling of furniture retailers by Piper Sandler and the Home Furnishings Association. [Furniture retailers expect

American Home Furnishings Hall of Fame New Home People Theme
Doug Clark
Koenig sees Hall of Fame mission in furniture ‘golden era’

If the furniture industry has a prophet of prosperity, it’s Keith Koenig. “I think this is home furnishings’ golden era,” the CEO of City Furniture proclaimed on a Home Furnishings Association webinar in May. “Opportunity of a lifetime, if we play our cards right.” The last six months of strong

Image depicts people in the furniture showroom
Doug Clark
Fall market builds hopes for 2021

Christy O’Hara ventured to High Point, N.C., for the October market and was disappointed that some of her suppliers didn’t. So, she won’t be carrying their products, the owner of new Home Furnishings Association member Steel Roots Home Décor said. Her two-year-old Chapel Hill, N.C., business offers home furnishings, lighting,

Dovr Website Logo
Robert Bell
Dovr Media helps HFA members dive into the e-commerce game

Furniture retailers were notoriously slow in embracing an e-commerce strategy. The pandemic changed that. E-commerce as a revenue-generating strategy has advanced three to five years just within the past nine months as evident by strong online sales throughout the summer. Today, your online store is your new flagship store.  Supporting that new flagship requires having strong

Image shows a furniture showroom
Doug Clark
Furniture retailers expect continuing surge in sales, survey finds

Furniture retailers expect sales to accelerate through the fourth quarter of 2020, according to a survey by Piper Sandler in partnership with the Home Furnishings Association. The bullish outlook follows 8 percent average sales growth year-over-year reported by respondents in the third quarter, the survey found. Not all the results

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