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Futuristic hand working laptop. https://www.freepik.com/
Conquest Digital Solutions
Harnessing AI for Furniture Marketing: Unlocking Its True Potential

AI can sometimes seem abstract or even far-fetched, but its power in digital marketing is undeniable—especially in the furniture industry. Despite its complexity, AI for furniture marketing offers tremendous benefits for online advertising, transforming how businesses connect with their target audiences. At its core, AI leverages machine learning to optimize

Retailer of the Year Award Nominations are now open.
Home Furnishings Association
Nominations Now Open for HFA’s Retailer of the Year Awards

Recognizing Excellence and Innovation in the Home Furnishings Industry [Carmichael, CA] – [9/27/2024] – The Home Furnishings Association (HFA) is proud to announce the opening of nominations for the 2025 HFA Retailer of the Year Awards, celebrating outstanding achievements across the home furnishings industry. From October 1 through October 31,

AHFA Furniture Safety Week October 7-11, 2024
Home Furnishings Association
AHFA Announces First Annual Furniture Safety Week

The Furniture Industry is Invited to Participate The American Home Furnishings Alliance (AHFA) announces the first annual Furniture Safety Week will be October 7-11, 2024. This initiative is designed to engage all segments of the home furnishings industry in public conversation about home safety and potential hazards that involve residential

The word GOAL being set on a yellow wall with a hand and a bullseye
Trakwell.AI
Setting Sales Goals and Targets in Furniture Retail

In the home furnishings industry, setting effective sales goals and targes is critical for driving growth, maintaining a competitive edge, and ensuring long-term success. Unlike other retail sectors, where products are often smaller and have a quicker turnover, furniture, and mattress sales involve larger, high-ticket items that typically have longer

Analyze sales data with a computer and paper data sheets
Trakwell.AI
3 Steps to Effectively Analyze Sales Data

As a furniture or mattress store owner or manager, you know how crucial it is to stay on top of your sales numbers. But simply tracking sales isn’t enough—you need to analyze the data to understand trends, customer preferences, and areas for improvement. Analyzing sales will help you make informed

Home Furnishings Association
HFA DC Fly-In: Advocating for the Furniture Industry 2024

2024 HFA DC Fly-In Recap In the heart of the nation’s capital, Washington DC, the HFA Government Relations Action Team  embarked on a mission to champion the interests of the furniture industry. Through pivotal meetings with key legislators and policymakers, the team delved into pressing issues ranging from safety standards

Ron and Todd Wanek with Ashley Team
Home Furnishings Association
Industry Giant Ashley Furniture Industries Wins HFA Manufacturer of the Year

Ashley Furniture Industries Recognized as the First HFA Manufacturer of the Year Ashley Furniture Industries has established itself as a leader in the home furnishings industry and a deserving recipient of the first HFA Manufacturer of the Year award. Ashley has achieved remarkable growth and sustained success through a strong

Shane Pohlman and Irv Blumkin of Nebraska Furniture Mart
Home Furnishings Association
NFM’s Shane Pohlman: From Emerging Star to Future Innovator

NFM’s Shane Pohlman is not just a leader in the home furnishings industry; he’s a game-changer who brings a vibrant mix of creativity, innovation, and passion to every project he undertakes and has been awarded the 2024 Home Furnishings Emerging Star Award.  His journey began as Director of Furniture for

Jeff Child HFA's 2024 Trailblazer Award Recipient
Home Furnishings Association
Jeff Child Inspires as HFA’s 2024 Trailblazer of the Year

The team at RC Willey thought the best way to honor their president, Jeff Child, and host the awarding of the HFA Trailblazer of the Year award was to bring team members from around the company to an event at their headquarters in Salt Lake City. It is no wonder.

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Elevate the Customer Experience with Omnichannel Strategies Your customers expect a seamless and personalized experience in-store and online. The best way for furniture retailers to

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