News

Buying power webinar
Home Furnishings Association
Top 5 factors to protect your buying power

The financial supply chain bubble is bursting… You’ve been more focused on the lack of physical inventory but probably haven’t realized that you’re teetering on a precarious cliff of losing the buying power you once had and won’t have the credit to continue buying from your existing vendor base. This

Richard Haux Sr
Home Furnishings Association
MOR Furniture founder Richard Haux, Sr. passes away at 74

The HFA community has lost a true industry leader and friend in the passing of MOR Furniture founder Richard Haux, Sr. Rick passed away on November 5, 2020, at 74. Rick attended and graduated from San Diego State University with a degree in Accounting and began a career in Accounting

Randy Coconis, President- Coconis Furniture
Home Furnishings Association
Coconis Furniture’s Free Mammogram Screening Carries On

Even a pandemic can’t prevent Coconis Furniture from its annual mission to help local women. During October’s Breast Cancer Awareness Month, Coconis Furniture-Mattress 1st, Genesis HealthCare System, and a local NBC affiliate WHIZ TV teamed up to offer Southeastern Ohio area, women free mammogram screenings. This year, due to the

Black Friday
Mark Schumacher
HFA/Piper Sandler 2020 Black Friday Retailer Survey

2020 to Finish Strong In early October, many home furnishing retailers were feeling confident about a relatively strong fourth quarter. Our HFA/Piper Sandler special Black Friday Weekend Furniture Retailer Survey shows they are now feeling even more optimistic. The Black Friday/Cyber Monday weekend turned out to be incredibly robust for our

Image shows an artist's depiction of the hall of fame building
Doug Clark
Hall of Fame seeks future industry leaders

The American Home Furnishings Hall of Fame Foundation is looking for rising stars in the industry. Recent classes of Future Leaders have included Home Furnishings Association members Matt Schewel of Schewels Home, Kristen Trapp of RC Willey and Cameron Wanek of Ashley Furniture Industries. Nominations may be made until Jan.

Flat design Illustration: Content is king in digital marketing
Robert Bell
Start slowly in digital marketing and build your way up, retailers say

Furniture retailers have spent most of the pandemic working to increase their online presence and generate more business and open new sources of revenue. But how much should a retailer be investing in digital marketing to begin with?  David Enos, vice president of digital marketing for Phelps Digital, an HFA Solution Partner, and two

Robert Bell
Small Business Saturday reinforces ties between HFA members and their communities

Long after Thanksgiving spills into Black Friday, when hordes of people begin their holiday shopping rites, HFA member Cheri Hochstetler will keep the doors closed at Dwell, the eclectic furniture store she and her husband own with friends in Coralville, Iowa.  “We’re going to have a quiet Thanksgiving that includes giving our staff some time at home

El Paso, TX. USA - October 23,2020: Free Covid-19 screening took place at the University of Texas at El Paso campus as the Covid-19 surge reaches nearly 27,000 cases. Four additional mobile morgues have been requested to help with the increasing Covid-19 death spike.
Doug Clark
Furniture stores operate safely, sell essential products

The Home Furnishings Association urges furniture retailers to tell their state and local elected leaders that their businesses are safe, essential and strong contributors to economic recovery. “The COVID crisis isn’t going away soon,” Mark Schumacher, the association’s CEO, said in an email to more than 1,300 HFA members. “In

A man and two girls outside a furniture store
Doug Clark
In stock? Say it loud, because customers want it now

Furniture in stock? Shout it out, because Americans want it now. That’s a powerful message that some furniture retailers are broadcasting loud and clear. One is American Furniture Warehouse in Greensboro, N.C. It recently began airing a TV ad titled “In Stock.” “With trucks arriving daily at American Furniture Warehouse,

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HFA logo with headphones

Congress and the Trump administration are preparing another Covid-19 relief package. The Home Furnishings Association’s Washington representative, Chris Andresen, and government relations liaison Doug Clark

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Everyone is trying to figure out what the “new normal” will look like when your stores reopen. What will recovery look like to you and

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