News

2020 Webinar_5-14
Robert Bell
E-commerce is here to stay, HFA members tell fellow retailers

Sheely’s Furniture in Ohio dipped its toes into the e-commerce game last summer. Nine months later, the longtime Home Furnishings Association member has a message for other brick-and-mortar furniture retailers: It’s time for everyone to dive in. “This is something a lot of retailers will look back on in 15

image shows a furniture market scene
Doug Clark
HFA welcomes new fall market plan

The Home Furnishings Association supports the new plan for the October market, Executive Vice President Mark Schumacher said today. The High Point Market Authority announced an innovative schedule for the fall event. The dates are Oct. 13-21. The nine days will be divided into three segments to spread out attendance.

City Furniture's newest store in the Miami community of Doral will be a dual-branded effort with Ashley HomeStore.
Robert Bell
Koenig: Now more than ever, the new customer journey starts online

For years the start of the customer journey has slowly been migrating away from the furniture showroom floor to online. The novel coronavirus pandemic has only accelerated that change to the point that Home Furnishings Association member City Furniture has revamped its sales process entirely to focus on engaging that

entrance to Coconis
Robert Bell
HFA members find eager buyers as they reopen

Home Furnishings Association members preparing to reopen their stores might be encouraged by others who preceded them. After waiting more than a month when his doors were shut because of state orders, Bo Coconis wasn’t sure what to expect when he opened his family’s furniture store in Zanesville, Ohio, this

Human Resources
Robert Bell
Retailers need to form a plan, be flexible when bringing employees back

Furniture retailers might be eager to return to work, but their employees might not share that enthusiasm. In Thursday’s Home Furnishings Association live COVID-19 Webinar, “Getting Your Employees Back to Work,” a pair of human resources experts said store owners need to be open-minded and flexible when inviting employees back

Sheely's
Robert Bell
After 68 years as a single store, Sheely’s doubles in size

After 68 years as a single-store business, Sheely’s Furniture and Appliance is expanding its footprint. The Home Furnishings Association member in North Lima, Ohio, will open a second store in September in Aurora, about 30 miles outside Cleveland. The new location is part of the company’s strategic initiative for growth

Political connections matter during a crisis

Businesses have learned many lessons through the coronavirus crisis. One of them, Ashley Furniture Industries CEO Todd Wanek said in a recent Home Furnishings Association webinar, is “that you’ve got to be politically connected.” When states issued orders requiring most businesses to close, they made exceptions for retailers selling “essential”

Robert Bell
Wanek to retailers: Embrace an e-commerce game

The ripples from the coronavirus pandemic will change consumer shopping habits for years — perhaps even permanently —  as more Americans choose to travel less and stay home more. That will create a more localized economy for all small businesses, and retailers should act now to take advantage of the

Image shows two men in the appliances section of their store
Robert Bell
Greenboard makes Simon’s Furniture run smoother during crisis

The plan was for Simon’s Furniture, Mattresses & Appliances to implement the web-based communications tool Greenboard in May to see how it helped unify a sometimes disjointed sales process. The coronavirus changed that. In March, with most of his staff furloughed and only himself, his father and an operations manager

HFA’s COVID-19 Recovery Resources page proves vital to retailers

With more than 70 percent percent of Americans still under stay-at-home orders from the coronavirus pandemic, most furniture stores are closed or doing limited business. The Home Furnishings Association, the nation’s only trade association dedicated to furniture retailers, is working side by side to help them with a special COVID-19

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Image shows the U.S. Capitol
Urge Congress to act now

As Congress and the administration debate the details of a new coronavirus recovery bill, Home Furnishings Association members must make

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HFA logo with headphones

Congress and the Trump administration are preparing another Covid-19 relief package. The Home Furnishings Association’s Washington representative, Chris Andresen, and government relations liaison Doug Clark

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HFA logo with headphones

Everyone is trying to figure out what the “new normal” will look like when your stores reopen. What will recovery look like to you and

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