Retailer-to-Retailer Roundtable

MEMBER-ONLY DISCUSSION: Driving Traffic

Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI across the retail business.

Topics of discussion can include:

• What’s currently your most effective channel for driving traffic, whether foot traffic in-store or visits to your website, and why do you think it’s working?
• How has your approach to driving traffic changed over the past year as customer behavior and channels have shifted?
• How are you using email marketing to drive repeat visits, whether online or in-store?
• What role, if any, is AI-driven search or AI referral traffic starting to play for your business?
• How do you measure whether the traffic you’re driving is actually translating into sales or leads?