Webinars

Traffic Mastery: Organic & Paid Advertising

Join our panel of experts as we dive into the key strategies for maximizing your online presence. Learn how to balance organic and paid tactics, evaluate ROI, and navigate industry trends. Empower your business with tailored approaches that align with your goals and budget. Drive results through effective traffic generation techniques.

Our Panel of Experts:

Kevin Hung – VP of Paid Media, Synchrony 

Kevin Hung is a highly dynamic leader and innovator in the advertising & media marketplace. With a rich background spanning strategy, search, social, data, and technology, he is recognized for his expertise in delivering commercial outcomes. As part of Synchrony leadership, Kevin oversees the Paid Media solutions team, which is dedicated to delivering high-impact, business-driven results. Specializing in human experiences, Kevin helps businesses establish and strengthen their value exchange with consumers through insights-driven storytelling.

Kari Fletcher – Director of Marketing, Baer’s Furniture Company, Inc.

Kari has over 20+ years of marketing experience working with brands like Bloomingdale’s, Ashley Furniture HomeStores, and Design Within Reach. She is currently the Director of Marketing for Top 100 Retailer Baer’s Furniture and formulating Baer’s digital marketing strategy. Kari also serves on the Advisory Board at the University of South Florida in their Digital Marketing Certificate Program.

Eric Grindley –  CEO & Founder, Esquire Advertising

Founder and CEO of advertising technology company Esquire Advertising, Eric Grindley is a marketing & branding expert, attorney, and executive management consultant. After a successful career as a corporate attorney, Grindley launched Esquire Advertising in 2012 to provide retailers with creative advertising solutions powered by advanced market analytics technology. As CEO of Esquire Advertising, Grindley executes the firm’s long-term strategy and guides teams across top-down operations to best service clients and communicate the value of its proprietary technology systems.